Mochi

1. PRESENTED BY- Gayatri Saraf 61 Khyati Savla 62 Nitesh Savla 63 Hemali Shah 64

2. CONTENTs Introduction Vision and Mission Brands Merchandizing Marketing and Selling Strategy Customer Focus Competitors Organizational Structure Outlet SWOT Analysis What we learnt

3. INTRODUCTION Since it’s inception in 2000 at Bengaluru Mochi has grown to have its ‘footprints’ in more than 35 cities. They have more then 70 retails outlets in India. Mochi provides latest trends to its customers.

4. It has also pushed its ante to include not only footwear but also a chic and glamorous range of handbags, mobile cases, belts, socks as well as shoe care and foot-care products under one roof . It celebrates the uniqueness, distinctness and individuality of the youth of today

5. MISSION :- To be the biggest and best Indian shoe company. VISION: - To be the number one brand in the footwear and accessories market and to be recognized as a prestigious company through focused business development, differentiation through innovation, passion through empowerment, and cost reduction through economies of scale and world class systems and procedures.

6. Available Brands Women’s Mochi Men’s Mochi Fila WoodLand Lee Cooper

7. Buckaroo RedTape J.Monteni Kid’s Mochi Crocs

8. MERCHANDISING MTV partners with ' Mochi - The Shoe Shoppe', one of India's leading footwear retailers to launch an entire range of stylish 'Roadies' footwear. The Roadies range will be available at all the Mochi

9. SELLING AND MARKETING STRATEGY

10. Customer focus Online purchasing Provide Quality of products and Services Good ambiance in the shops Providing discount Latest Fashionable shoe at reasonable rate

11. COMPETITORS Metro Bata Catwalk Aldo Zara

12. ORGANIZATION STRUCTURE MD (Farah Malik Bhanji ) Regional Manager ( Soheb Arsiwala ) Shop Manager Junior Manager Shop Employee

13. Outlets in India Name of the State No. outlet Available Maharashtra 17 Punjab 7 Andhra Pradesh 6 Gujarat 6 Uttar Pradesh 5 Rajasthan 3 Madhya Pradesh 2 Assam 2 Kerala 2 Chhattisgarh 1 Pondicherry 1

14. SWOT ANALYSIS Strength: Customer Loyalty Program Strong brand image in the market. Increase in young population. Weakness: They do not have large number of collection. Price is very high. Newer in the market as compare other brand.

15. Opportunities : The market is big, and the increasing demand is expected. The nation’s consumption for leather products is expected to grow around 10% per annum. Threats: Increased Competition from leading multinational brands. Not a well spread brand as of now.

16. We learnt Quality of products Good Service Convey the customers