ORAL COMMUNICATION IN CONTEXT
LECTURE NOTE 2: Significant Features and Functions of Effective and Intercultural Communication with the
Strategies to Avoid Communication Break Down. WEEKS 3 & 4
STA LUCIA ACADEMY INC. PREPARED BY: JOE MARI P. VALDEZ #iBIAGSLA
I. LEARNING COMPETENCIES
At the end of this module, the learners are expected to:
1. Examine sample oral communication activities. (MELC)
2. Discuss the function of communication. (MELC)
3. Comprehend various kinds of oral texts. (MELC)
4. Evaluates the effectiveness of an oral activity. (MELC)
5. Identify the various types of speech context. (MELC)
6. Distinguish types of speeches and speech style. (MELC)
7. Respond appropriately and effectively to a speech act. (MELC)
8. Engage in communicative situation using acceptable, polite and meaningful
communicative strategies (MELC)
9. Explain that a shift in speech context, speech style, and communicative strategy
affects the language form, duration of interaction, relationship of speaker,
message and delivery. (MELC)
II. CONTENT STANDARD
In this module, you will learn and understand about
1. Functions of Communication
2. Communicative Strategies
Lecture Proper
1. Knowledge Test
INSTRUCTION/DELIVERY
Lesson 1: Features of an Effective Communication
In their pioneer book Effective Public Relations, Professors Broom, Cutlip, and
Center (2012) list the 7 Cs of Effective Communication. The list is widely used
today, especially in public relations and advertising.
(Tips to Avoid Communication Breakdown)
1. Completeness
-Complete communication is essential to the quality of the communication process in
general. Hence, communication should include everything that the receiver needs to
hear for him/her to respond, react, or evaluate properly.
2. Conciseness
Conciseness does not mean keeping the message short but making it direct or
straight to the point. Insignificant or redundant information should be eliminated
from the communication that will be sent to the recipient.
3. Consideration
To be effective, the speaker should always consider relevant information about his/her
receiver such as mood, background, race, preference, education, status, needs, among
others. By doing so, he/she can easily build rapport (good relationship) with the
audience.
4. Concreteness
Effective communication happens when the message is concrete and supported by
facts, figures, and real-life examples and situations. In this case, the receiver is more
connected to the message conveyed.
5. Courtesy
The speaker shows courtesy in communication by respecting the culture,
values, and beliefs of his/her receivers. Being courteous all the time creates a positive
impact on the audience.
6. Clearness in communication implies the use of simple and specific words to
express ideas. It is also achieved when the speaker focuses only on a single objective
in his/her speech so as not to confuse the audience.
7. Correctness
Correctness in grammar eliminates negative impact on the audience and
increases the credibility and effectiveness of the message.
New Lesson: Intercultural Communication.
INTERCULTURAL COMMUNICATION
-happens when individuals interact, negotiate and create meanings while bringing in
their varied cultural backgrounds (Ting-Tooney, 2009).
-for some scholars intercultural communication pertains to communication among
people from different nationalities (Gudykunst, 2003).
-still others look at intercultural communication as communication influenced by
different ethnicities, religions and sexual orientations:
Ethnicity-the fact or state of belonging to a social group that has a common national
or cultural tradition.
Examples: Ilocano, Bicolano, Tausug, Maranao, Kapampangan, Maguindanao at
Cebuano.
Religions: a set of beliefs about God or the supernatural. Ex: Christianity
Sexual Orientation: refers to the gender (male or female) to which a person is
physically and romantically attracted.
-both interpretations show that intercultural communication takes place when people
draw from their cultural identity to understand values, prejudices), language, attitudes
and relationships. -moreover, intercultural communication can be seen as a bargained
understanding of human experiences across diverse societies.
Simply put, intercultural communication is the sending and receiving of messages
across languages and cultures.
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