Module no.9- The Clientele and Auduience in Communication.pptx

Remember that right tools and methods in communication go with the right settings and processes. When we communicate to someone let us consider the place or setting rightful to what message or information we want to deliver. What information we will say, how we transmit that information and to what setting should we say that information or message need to be considered when we are doing communication.

1. The Clientele and Audiences in Communication

2. Objectives: describe the clientele and audience of communication; distinguish the needs of individuals, groups, organizations, and communities; identify the settings in which communicators and journalists are found; illustrate the different processes and methods involved in undertaking communication.

3. Audience of Communication

4. Audiences are also called receivers. a.) Social context b.) Response to media content

5. By place- audience in the case of a newspaper By people- as when media content appeals to a certain age group, gender, political belief, or income category By the medium or channel involved - the audience of radio may differ from the audience of television. By the content of the message of a medium - talk shows and soap operas with many different audiences By times - as in daytime, primetime, or weekend audiences. Ways on how to define who your audience are:

6. The Audiences of Communication may be classified as:

7. Individuals as Audience: The benefits one gets from communication are the following: Information and Education Guidance Advice Socialization and Relaxation Identity formation Security Build mutual relationship

8. Groups and Organizations as Audience: Communication needs of organizations. To inform. To build understanding. To resolve conflicts. To present an idea/ point of vi ew or project an image To lower barrier between groups and individuals.

9. Community as Audience: Community is the most organic place where we do communication. When you go out from your house and interact with your friends, your neighbor or to everyone in your place you do communication to them.

10. Community as your audience, you need to remember the following needs: Right language. This must be simple and easy to understand words. Time. Extend more efforts to let them be understood the topic. Information background. If you need to persuade or convince them with your idea, you need to know their level of awareness of the topic. Awareness of interests. You need to know what the community likes or have interest to. Education. People in the community acts as audience because of the reason that they need to know about the topic.

11. Settings, Processes. Methods, and Tools in the Discipline of Communication

12. The following are some of the settings in which communication takes place. 1.Communication in Government. Government communication can be defined as all activities done by the public sector institutions that the government supervises for the purpose of presenting and explaining government plans, decisions, and actions. It is also used to promote legal processes, defending recognized values and to foster patriotism. It could either be in oral or written in all formal activities.

13. Government-wide communication. Communication occurs in all structured communication where its purpose is for presenting government activities like to explain decisions, and present actions. Communication relating to benefits. Communication occurs to ensure beneficiaries are receive by the people to avail services. Involving Institutional Communication. Communication to enhance the visibility and influence of an organization. This type of communication is to clarify the values to be conveyed and incorporating these values in all communication activities and implementing the appropriate procedures. Types of Government Communication

14. 2. Communication in Civil Society. Communication done by a non-government organization (NGOs) is an example of this setting. Different advocacies like Greenpeace, animal rights, environmental protection are examples of these. 3. Communication in Private Sector. Communication in any business industries where information, persuasion and mobilization are the primary needs of the private sector. The following are some of the settings in which communication takes place.

15. Schools- communication for instruction and socialization to inform stakeholders like parents, faculty, and students. Communities- are organized in varying degrees of structure and using different systems. Online communication- done in social networking sites like fb, twitter, etc. Other settings in which communication takes place.

16. Communication Tools

17. Communication Tools 1. Print Materials - Newspapers, reports, books, posters, brochures, etc. 2. Non-print materials - Videos, TV shows, radios, presentations 3. Technologies- cellphones, telephones, tablets, computers, and laptop 4. Online Tools- social media, electronic mails

18. Levels in Communication Process 1.  Extrapersonal communication  2.  Interpersonal communication 3.  Intrapersonal communication 4.  Organizational communication 5.  Mass communication

19. Levels in Communication Process Extrapersonal Communication Communication is a process that takes place with human entities and non-human entities as well. When communication is done with non-human entities it is called to be extra personal communication.

20. Levels in Communication Process *2. Interpersonal Communication: It involves two parties-a sender and a receiver who use common language to transit message either through oral communication or written communication.

21. Levels in Communication Process *3. lntrapersonal Communication: It is all about talking to ourselves. We use phrase like 'telling ourselves the truth or admitting the truth to ourselves” reflects human self-awareness.

22. Levels in Communication Process *4. O rganizational Communication: In a team-based business organization, communication becomes its lifeblood where people communicate with one another. The flow of communication inside an organization may filter in up, down and horizontal directions.

23. Levels in Communication Process 5. Mass Communication: Newspapers, magazines and periodicals, the means of mass communication. are frequently used for oral or written communication. Besides, technologies such as the intemet , e-mail.

24. Let’s think about this… Why do people listen to radio or watch TV? How can these influence a person’s life? 2. How much of your time do spend using FB/ Twitter/ Instagram? How many followers do you have? How does this make you feel? Why?

25. R eflect on this…

26. - that right tools and methods in communication go with the right settings and processes. When we communicate to someone let us consider the place or setting rightful to what message or information we want to deliver. What information we will say, how we transmit that information and to what setting should we say that information or message need to be considered when we are doing communication.

27. Answer the activities in your CLE Aralinks- 4 th Quarter- Gain Your Points Here 1, 2, 3, and 4 Submit your classwork “I am a Broadcaster”