Mohammad_Shadab_TP078405_BIS_Presentation_Slides.pptx

This is presentation slides of Business Intelligence Systems programme which i did during my postgraduate degree.

1. Analysis of GBI Germany’s Sales Using SAP Lumira Discovery By Mohammad Shadab TP078405

2. Problem’s Identified Seasonal Sales Decline: Significant drops in sales revenue and profit margins during August and September. Customer Engagement: Certain customer segments, such as DC Bikes and Motown Bikes, have not made transactions since 2009. Product Alignment: Low sales for specific products, indicating a potential misalignment with market demands. E-Bike Market Opportunity: Missed opportunities in the rapidly growing e-bike market segment. Ineffective Discount Strategy: Discounts not adequately stimulating demand during low-sales months.

3. Proposed Solutions Targeted Marketing Campaigns: Implement campaigns during low-performing months to increase demand. Customer Feedback Initiative: Launch a program to gather insights from underperforming customer segments to realign offerings. E-Bike Expansion: Develop and introduce new e-bike models to capture emerging market trends. Revised Discount Strategy: Adjust discount strategy to offer significant incentives during August and September. Data-Driven Decision Making: Enhance the use of SAP Lumira Discovery for ongoing monitoring and agile adaptation to market changes.

4. Expected Outcomes

5. Thank you!