1. What is Monopoly?
Monopolyisthatsituationofmarketinwhichthereisasingle
sellerofaproduct,forexample:Thereisonlyonefirm
dealinginthesaleofcookinggasinaparticulartown.Hence,
monopolyisamarketsituationinwhichthereisonlyone
producerofacommoditywithnoclosesubstitutes.
5. MR & MC analysis
In case of monopoly, one can know about price determination or
equilibrium position with the help of MR & MC analysis.
According to this analysis, a monopolist will be in equilibrium
when 2 conditions are fulfilled, i.e.,
1. MC=MR
2. MC curve cuts MR curve from below. A monopolist earns
maximum profit when he is in equilibrium.
Price & equilibrium determination under monopoly are studied
with reference to 2 time periods:
A. Short period
B. Long period
Fig.: Marginal revenue & marginal cost analysis
A. Price determination under short
period or short-run equilibrium
Short-run refers to that period in which time is so short that a monopolist cannot
change fixed factors like: machinery, plant etc. Monopolist can increase
his output in response to increase in demand by changing his variable
factors. Similarly, when demand decreases, the monopolist will reduce his
output by reducing variable factors & by slowing down the intensive use of
fixed factors. A monopolist will face any of the 3 situations in the short
period:
1. Super normal profit: If the price (AR) fixed by the monopolist in
equilibrium is more than his AC, then he will get super normal profits. The
monopolist will produce upto the extent where MC=MR. If the price of
equilibrium output is more than AC then the monopolist will earn super-
normal profit.
2. Normal profit: If in the short run equilibrium MC=MR, the monopolist
price AR=AC, then he will earn only normalprofit.
3. Minimum loss: In the short run, the monopolist may incur loss also. If in
the short-run price falls due to depression or fall in demand, the
monopolist may continue his production so long as the low price covers
his AVC. A monopolist in equilibrium, in the short period, may bear
minimum loss equivalent to fixed costs. In this situation, AR=AVC & the
monopolist bears the loss of fixed costs.
Fig.: Super normal profit Fig.: Normal profit
B. Determination of Long-
run or long-run equilibrium
Inthelongrun,themonopolistwillbeinequilibriumata
pointwherehislong-runmarginalcostisequaltomarginal
revenue.Inthelongrun,becauseofsufficientlylongperiod
atthedisposalofthemonopolyfirm,allcostscanbevaried&
supplycanbeincreasedinresponsetoincreaseindemand.
Fig.: Determination of long run price or long
run equilibrium
Monopolyequilibrium & law
of costs
i.Elasticityofdemand:Ifdemandisinelastic,themonopolistwillfixhigh
priceofhisproduct.Onthecontrary,ifthedemandiselastic,the
monopolistwillfixlowpriceperunit.Lowpricewillnotonlyextend
demand&increasethesales,alsomaximizehisprofits.
ii.Effectoflawsofcostsonmonopolypricedetermination:While
fixingtheprice,amonopolistalsotakesintoconsiderationcostof
production.
1)Diminishingcosts:Itmeansasproductionincreasesitscostperunit
goesondiminishing.
2)Increasingcosts:Itmeansasproductionincreases,thecostof
productionalsoincreases.
3)Constantcost:Itisasituationwhereincostofproductionremains
constant,whetherproductionismoreorless.