Motivation and communication.ppt

It's about Motivation, Model of Motivation and a role of communication in Motivation.

1. MOTIVATION
AND
COMMUNICATION
Presented by :
JAGANNATH PADHY

2. AGENDA
What is Motivation?
Model of Motivation
Needs Satisfaction / Classification
Example : Maslow’s Hierarchy of Needs
Rewards: intrinsic or extrinsic rewards
Communication & Motivation
Communication & intrinsic / extrinsic motivation
Conclusion

3. DEFINING MOTIVATION
Motivation
The processes that account for an
individual’s intensity, direction
and persistence of effort toward
attaining a goal.
Key points:
Intensity: how hard a person tries
Direction: toward beneficial goal
Persistence: how long a person
tries
MOTIVATION
Persistence
Direction Intensity

4. A SIMPLE MODEL OF
MOTIVATION
NEEDS-
Creates desire to fulfill needs
(food, friendship, recognition,
achievement).
BEHAVIOR-
Results in actions
to fulfill needs.
REWARDS-
Satisfy needs;
intrinsic or extrinsic
rewards.
FEEDBACK-Reward informs person whether behavior was
appropriate and should be used again.

5. Needs: physical or psychological requirements, must
be met to ensure survival and well being.
Unmet needs motivate people
Three approaches: (1) Maslow’s Hierarchy of Needs
(2) Alderfer’s ERG Theory (3) McClelland’s Learned
Needs Theory
Need Satisfaction

6. Needs Classification
McClelland’s
Learned Needs
Alderfer’s
ERG
Maslow’s
Hierarchy
Higher-
Order
Needs
Lower-
Order
Needs
Self-Actualization
Esteem
Belongingness
Safety
Physiological
Growth
Relatedness
Existence
Power
Achievement
Affiliation

7. MASLOW’S HIERARCHY OF NEEDS
Self-Self-
actualizationactualization
EsteemEsteem
BelongingnessBelongingness
SecuritySecurity
PhysiologyPhysiologyFoodFood
AchievementAchievement
StatusStatus
FriendshipFriendship
StabilityStability
Job title Job title
Friends at workFriends at work
PensionPension
Base salaryBase salary
NEEDSNEEDS
General ExamplesGeneral Examples Organizational ExamplesOrganizational Examples
Challenging jobChallenging job

8. REWARDS- Satisfy needs;
intrinsic or extrinsic rewards.
Extrinsic Rewards
–tangible and visible to others
–given contingent on performance
Intrinsic Rewards
–natural rewards
–associated with performing the task
–for its own sake
•Good benefits, Health
insurance, Job security
•Vacation time
•Interesting work, Learning
new skills, Independent
work situations

9. COMMUNICATION &
MOTIVATION
All communications, intentional or
unintentional, have some effect.
The purpose could be to generate action,
inform, create understanding or communicate a
certain idea/point etc.
Communication role enactment reflects
motivational patterns
No pattern is best!
Motivation managers must be flexible!

10. COMMUNICATION &
MOTIVATION

11. COMMUNICATION &
INTRINSIC / EXTRINSIC
MOTIVATION
Intrinsically motivated people view organisations
as more “open” than extrinsically motivated
people
Extrinsic people prefer specified rule-governed
communication role behaviors. Authoritarian
styles of management work well with
extrinsically motivated workers

12. COMMUNICATION AND
MOTIVATIONAL STYLES

13. CONCLUSION
In today’s world, Successful leaders know what they
want, have a clear path to achieving it, and are “driven”
by intrinsic rewards.
Whether it’s Maslows need for self-actualization,
Alderfer’s growth needs, or McClelland’s need for power,
leaders are driven by a need for success and
achievement.

14. VIDEO CLIPS -
MOTIVATION
The Power of Words - bit.ly/QNxW0H
Lost Generation - bit.ly/od3Q
The Rules for Success - bit.ly/ixsSe0