PRESENTATION OUTLINE Introduction what is Pre release movie marketing After release marketing 7 P’S of movie marketing SWOT analysis of movie marketing Movie marketing key challenges Movie marketing strategies
MOVIE MARKETING
PRE RELEASE MOVIE MARKETING What is Pre Release Movie Marketing? Movie industry largely depends on the audience for its revenue. More revenues to make money out of a movie than just its box office earnings. DVD releases, music launch, etc. Movie promos form an image or perceived quality of the movie in consumers mind. Effectively pushes the audiences to the theatres.
AFTER RELEASE MARKETING
Pre Release Movie Marketing
Product Price Promotion Place People Physical Evidence Process