Mozcation seattle

1. What’s Up in SEO Land?
Observations and curious happenings from Nov + Dec 2011
Rand Fishkin | CEO
http://bit.ly/mozcationsea2011

2. 1) Advertising Gone Too Far?

3. Whoa. That’s a Lot of Vertical Ad Space.
https://www.google.com/search?q=credit+card+offers

4. Those Are Some Aggressive Ads!
https://www.google.com/search?q=led+tvs
Privacy? Ack!

5. If Your Keyword Referrals Fluctuate, Look at:
Rankings Drop
Seasonal
Fluctuation
Changes to
Auto-Suggest
Query VolumeYour PerformanceSERP Changes
Snippet Changes
Brand Sentiment
Verticals
Advertising Blocks
Visual Changes
Demand Shifts
Rankings vs. Visits in
the Moz Web App

6. 2) Rich Snippet Changes

7. No More Whitelisting?
http://yoast.com/rich-snippets-everywhere/

8. Single Reviews as Snippets
Note the review given by Jsoczka

9. Rel Author + Rich Snippets
https://www.google.com/search?q=samsung+series+9
16 reviews
4 reviews
One dude’s review?

10. 3) Video in SERPs

11. Whoa. Video is Everywhere…
https://www.google.com/search?q=police+slog

12. Whoa. Video is Everywhere…
http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/
Not actually a video

13. 4) Keyword Data

14. There’s a Lot of Not Provided
http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown
23.4% of visits are (not provided); up
from 18.34% the 1
st
2 weeks of Nov.

15. Dick Move!
http://www.everywhereist.com/category/dick-move/

16. 5) Bing vs. Google

17. Relevancy starts with the long tail
http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/

18. Bing = keyword matching
http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers

19. Google = deeper connections
http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers

20. SEOs Need to Think “Relevant,” Not Just “Keywords”
http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday

21. 6) SEO Tip: Be a Brand

22. Brand Domain Names Get Clicks
http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf

23. Brands Get Preferential Visibility
https://www.google.com/search?q=thin+laptops
These clearly bias to
well-known brands
But brand also extends
to SERP rankings

24. Brands Get Local Bias, Too
https://www.google.com/search?q=seattle+pizza
Who’s Under This Blue Box?

25. Brands Get Local Bias, Too
https://www.google.com/search?q=seattle+pizza

26. Happy Mozcation!
Let’s do some Q+A
@randfish
www.seomoz.org/blog
[email protected]
http://bit.ly/mozcationsea2011