My Business Pitch (Defining my Business Project)

In this Presentation me as an organic dietitian, dedicated to promoting health and wellness through organic nutrition. My business provides personalized diet plans and nutrition counseling that prioritize organic, whole foods. Leveraging my background in plant science and AI in agriculture, I offer scientifically-backed, sustainable dietary recommendations tailored to individual needs. Through my services, clients can achieve their health goals while supporting eco-friendly practices and local organic farmers. Join me in fostering a healthier lifestyle and a more sustainable future with organic nutrition.

1. My Business Pitch (Defining my Business Project)

2. My Business Pitch Name: Gurjant Singh Course: PG Diploma in Entrepreneurship Development Entollment no. : IISDT/81052 Indian Institute of Skill Development Training

3. Contents: My Business Idea and Entity Selecting & Naming My Business Our Vision & Mission My Business logo & Why Did I Selected It? Our Business Promotional Material Facilities That Our Clients Would Access My Target Audience, it’s Size & Competitive Environment

4. Content (cont.): My Marketing Strategies, Channel & Budge My Business Model & Pricing framework Three Months Content strategy calendar & My Marketing Campaign My Brand Personality & How Would I Attract Investors In My Business As Organic Dietician Utilization of my Prize Money if I Win Introduction to my Role as Organic Dietician

5. My business Idea & Entity: Establishing a new company is a gratifying and difficult process that calls for capital , careful planning , a distinctive value offer , market research , and well-informed decision-making . Success requires creativity, adaptability, and a thorough grasp of the target audience. Beginning as a sole proprietorship has advantages such as direct client interaction and complete profit retention, but it also entails a high workload and constrained room for expansion. But so far as my business is concerned I am interested to start it as sole proprietor.

6. Selecting and naming my business: As a prospective organic dietician, my ideal company would tackle common health problems in my native country. I aim to help those afflicted with different conditions achieve better health and fitness achievements. My goal is to sell organic diet goods under the same brand name as my brother’s organic farming in India, and the term “Organic Dietician” symbolises my belief in the superiority of organic foods for health.

7. Our vision & mission: My company’s vision and goal is to “champion organic, whole foods for energy and well-being through individualised plans, education, and long-lasting lifestyle modifications.” Hence, we are called Organic Dieticians. In my capacity as an organic dietician, our ultimate mission is to advance public health by promoting whole-food, organic diets, personalised programmes, awareness of the advantages of organic foods, and sustainable food systems. And we focus on our mission in light of our slogan as: “Food as Medicine” ____ Gurjant Singh

8. My company’s logo & why did I select it? Our emblem , which features a bowl of fresh green leaves, symbolises our enthusiasm for fostering health and wellbeing via nourishing foods inspired by nature and reflects our commitment to providing all-encompassing, organically based solutions.

9. Our Business Promotional Material: With the help of our team of dietitians, we discover the advantages of eating organic . We provide individualised programmes and services such meal planning , diet planning , education , personalised nutrition plans , and guidance in addition to health promotion.

10. Facilities that our clients would have access to: Personalised nutrition programmes , meal planning , and consulting fees vary according to location, working hours, and degree of care. To draw clients , think about value and provide discounts for several sessions. These includes as mentioned in the Flyer.

11. My target Audience, Size, and company’s competitive environment: Those interested in health conditions , environmentally responsible shoppers, and health-conscious people. It is what my business target audience is . For instance, if my total annual revenue (TAM) would be $18 million ($600/customer/year x 30,000 customers) if I believe that there are 30,000 health-conscious people in my area and my average revenue per customer is $600 annually . We as organic dietitians can ultimately succeed by emphasising natural nutrition, attracting health-conscious clients, and keeping up with industry developments and supplier relationships.

12. My marketing strategy, budget, and channel: To draw clients, concentrate on content , social media , and community building as an organic nutritionist . To build our reputation, we provide useful information, interact on social media sites like Facebook , collaborate with nearby vendors, and participate in neighbourhood events. Set aside money for ethical marketing campaigns, such as those that support sustainable food. Our investments in social media, content , and partnerships with organic farmers. Estimated initial outlay for our business start-up is: $1,500–2,000 CAD.

13. Why was this budget value selected? I as organic dietitian have analysed market conditions , planned activities, business goals , competitive positioning , and projected return on investment before deciding on a marketing budget of between $1,500 and $2,000 CAD . Our goals are to grow our brand, effectively promote our services, and penetrate the organic food industry.

14. My business Model & Pricing framework: As an organic dietician, my business model and pricing framework would normally include: Business Model: 1. Services : advocacy, meal planning, education, recipes, and customised nutrition plans. 2. Client Segments : environmentally concerned, health-conscious, and condition-specific consumers. 3 . Sources of income : programme bundles, affiliate relationships, consultation fees, and instructional materials. Basis of Pricing: 1. Initial Consultation Fees: $100 to $150; Follow-up Consultation Fees: $75 to $100. 2. Programme Packages : from basic to premium ($250 - $1000+). 3. Educational Content : Courses/webinars, $25–$100. 4. Affiliate relationships: commissions range from 10% to 20%.

15. THREE-MONTH CONTENT STRATEGY CALENDAR & ANALYSING THE SUCCESS OF MY MARKETING CAMPAIGN: The goal of the three-month content strategy calendar is to demonstrate the skills as organic dietician and highlight the benefits of organic nutrition while educating, inspiring, and engaging the audience. I have set a clear goals, and have selected key performance indicators (KPIs), use tools like social media and Google Analytics , adapt my strategies in light of new data, assess my return on investment , and solicit client feedback in order to monitor and assess the effectiveness of my marketing campaigns.

16. Cont.

17. My brand personality & How would I go about getting investors for my Organic Dietician business? As an organic nutritionist, I would characterise my brand personality as holistic , informed , genuine , inventive , enthusiastic , community-focused , empowering , nature-inspired , and professional . In order to draw in investors and interested parties , our approach entails using LinkedIn , collaborating , creating compelling proposals using market data , emphasising business sustainability , sharing success stories , offering financial projections , and keeping a strong web presence.

18. how would I utilise the reward price if I win: These are some quick ideas of how I could use $25,000 if I win a pitch competition and receive the money: 1. $5,000 for marketing & advertising 2. $3,000 for Professional Development 3. $4,000 for Upgrades in Technology 4. $2,000 for Community Involvement 5. $6,000 for Customer Support 6. $5,000 for Savings

19. Introduction to my role as organic Dietician: As an organic dietician, my mission is to empower people by providing them with individualised dietary programmes and comprehensive health advice . My strategy emphasises sustainability , empathy , and honesty while fusing knowledge of organic nutrition with a love of healthy living. Together, let's accomplish your wellness objectives in a natural and comprehensive way.

20. Conclusion: Understanding client needs , establishing rapport , communicating clearly , emphasising value , addressing concerns , completing deals , and keeping up with changes and improvements are all part of the art of selling & transfer of my business in good hands of investors in my company as an organic dietician. These skills are necessary for long-term success. And it is rightly said that “We Become What We Eat” this is from where our business motto arises as: “Food as Medicine” Gurjant Singh

21. Thank you! Gurjant Singh