My Personal Brand Exploration by Mariano

1. PERSONAL BRAND EXPLORATION
Mariano Oscos
Project & Portfolio 1: Sports Marketing & Media
May 19, 2024

2. Short-term goal: Bridge the gap
between generations within the
use of social media.
KPI goal: Increase a company’s
audience in every age range.
Long-term goal: Become the
Social Media GM for a giant
European football club.
Career Goal: Starting Career

3. Occupation: Social Media Management
Potential Job Titles: Social Media Coordinator, Marketing Associate, and Digital Strategist.

4. The Different Groups of People Who Use the Kind of Services I
Provide:
Platform catered
to young people
Sport Network
organizations
Non-Profit
Organizations
Government
Funded
Organization
Sport teams and
clubs
Independent
brands
Groups I Most Relate
to, or Feel Most
Excited to Work With
Groups I Know
People In or Already
Have Clients In
Groups I Have the
Most Knowledge
About
Groups I Would Find
Fascinating to Learn
More About

5. Competition
Slight navigation through Fernando’s journey as a social media manager, and how it stands next to mine. 29% 71%
Mariano O.
Fernando H.
Number of Instagram followers since
arriving to the job. 38% 62%
Current Instagram post-increment since
May, 2023. 12% 88%
Number of Instagram brand deals since
managing our respective accounts.

6. Core Values:
* Creativity
* Commitment
* Liberty
* Deliberate
* Informative
Vision:
To make the viewers connect as much to the football club I represent
Passion:
Being able to live my dream of managing a club’s social platforms.
Identity:
Connecting to super young fans and artists!
Brand Identity

7. Promise: Evolving current talents
and pushing them forward to
become unstuckable.
Position: Social Media Manager
Promise & Position

8. Digital Marketing for Realtors:
June 6th - Orlando, FL
The most important networking event that will lead you down the
path of building a website, some great managing, and strategizing
every move before making it.
Take the Lead Networking
Breakfast:
August 8th - Tavares, FL
Goes over the steps about promoting leadership within your area
in order to stand out. Don’t typically agree, but my goal is to
generate a bunch of opinions from this angle to then apply on my
own.
Elevator Pitch:
“Are you aware about the constant disconnect from big sports
corporations from its young audience? If so, my goal is to mash
together the young with the old generation. Take us to a more
understanding environment.”
Networking

9. Online ID Calc. Scores
Volume: Less Than Zero
Relevance: Low
Purity: 13%
Diversity: Less Than 0
Validation: Less Than 0
Archetype: Entertainer
Entertainer aligns perfectly with me, since I run an Instagram
account for a company in the entertainment business, so I have to
be attached to the trends happening within the app. An
entertainer is supposed to be uplifting, and sometimes inspired to
the ones who follow them.
Digital Marketing

10. TRANSFERABLE
Public Speaking:
Task: Journalist
Org: NBC Sports
Date: February, 2025
Problem-Solving:
Task: Leader
Org: Atlanta United
Date: December, 2024
TECHNICAL
Leadership:
Task: COO
Org: MLS
Date: June, 2027
Skillful:
Task: Contract Specialist
Org: Paramount
Date: October, 2024
Professional Development

11. REFERENCES
Summers, K. (2022, September 14). What are vision boards & 6 reasons to use them. MakeUseOf. https://www.makeuseof.com/what-are-vision-
boards-reasons-to-use/
No author. (n.d.). Product details. Selllowvs. https://selllowvs.live/product_details/65860856.html
Holliday, J. (2021, May 13). Social media squatters: What they are & how to get rid of them. Moxee Marketing. https://www.moxeemarketing.com/
social-media-squatters/
Price, M. (2023, April 24). How to log out of Instagram. Business Insider. https://www.businessinsider.com/guides/tech/how-to-log-out-of-instagram
Tavares Chamber of Commerce. (2024). Take the lead networking breakfast. https://www.tavareschamber.com/events/details/take-the-lead-
networking-breakfast-06-13-2024-6038
Paschos, A. (2023, March 3). How to start a digital marketing agency. Reliablesoft.net. https://www.reliablesoft.net/how-to-start-a-digital-marketing-
agency/
Built In. (n.d.). Marketing. https://builtin.com/marketing