Fuller s Business Ethics
Ethics and Responsibilities go hand in hand. With businesses that develop products for the public,
the decision making process is crucial. Before one can make a judgement for what is right and
wrong, one must understand to a degree the consequences of those actions.
Businesses have responsibilities for the product they manufacture and distribute, but how much
responsibility is too much. In this perspective, we will examine the ethical implications of product
manufacturing of Product Quality, Pricing, and Labeling and Packaging.
With Product Quality, the responsibilities of a business are simple. Develop a low cost, high quality
product that withstands the normal limitations of it s use. Quality can be defined as doing the ...
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This would violate the standard of product quality, which is to create a high quality, low costing
product as mentioned earlier.
To further illustrate, Fuller s Company provides industrial glues, coatings, and paints. If a
consumer buys an industrial glue, and it does not work as effectively due to the addition to the
noxious oil, this is an example of doing the wrong thing. On the other hand, if the glue works as
promised, but the consumer gets sick while using the product the correct way, this is an example of
the right thing, done the wrong way. Lastly, if the glue holds for some, and does not for others, then
the company has failed to do the right thing, the first time, and every time. This would make this
product one of poor quality, and that is unethical.
Companies can avoid unintentionally creating poor quality products, and create a peace of mind
with their consumers with the use of warranties. Warranties are obligations to purchasers that
sellers assume. (Shaw, 226) The two types of warranties include express, and implied warranties.
Express Warranties are specific promises made by a seller, whether orally, or in print. These
promises usually include a description of items, the assurance that the product will work as
designed, and factual statements. Concerning case 4.3, an example of an express warranty
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