Myfio rms presentation

CRM INTEGRATED, SEGMENTATION, LOYALTY, COUPON, DIGITAL RECIEPTS, EMAIL AND SMS Marketing

1. Integrate . Automate . Innovate your Busine ss You focus on your Core business we serve you to achieve your vision

2. Management Team Ravi Srinivasan, President and CEO 25 years IT and retail operations. 18 years at “C” level. Tom McGregor, SVP Americas (co-founder) 30 years in IT and Management consulting Aby John, VP Asia Pacific 15 experience in delivering solutions in Europe and Asia Pacific Srinivas Varada, Architect 10 experience in developing and delivering solutions Sujatha Srinivasan, RMS Practise Leader 6 years with leading all RMS clients with FiO

3. Group FiO Competitive Offering Customized level of service to suit your requirements Business model scales to suit our client’s requirements build out as level of sophistication and capability grows Provide Commercial grade Support S ervices Effective Project Management and Risk Mitigation

4. Group FiO Deployment Model

5. Follow the Sun support model High quality global Infrastructure Commitment SLA Management Consistency Standard Processes Certified Support Staff Customer service call centre Managed data centers for Linux and Windows Calgary / Austin India South Africa Malaysia 21:00 12:00 18:00 06:00 09:00 15:00 03:00 24:00

6. Group FiO Product Offering Group FiO is a leading Business Solutions provider specializing exclusively in ERP, CRM Order Management and Campaign Marketing Solutions. “We create lasting business relationships by enabling our clients to maximize their growth .“

7. Plug and Play Strategy A holistic, centralized and highly scalable ERP system which is flexible and as well as affordable for the SME’s. A crucial advantage is the plug and play model for modules.

8. Clients

9. Key Capabilities

10. CRM Modules Empower sales team To concentrate and divert all their sales efforts to the most profitable and acquirable deals with opportunity and lead management. Increase the efficiency of the marketing campaigns By sending the right information to the right people at the right stage of the sales cycle in compliance with CAN-SPAM act. Delight customers With proactive support and arrest the customer attrition by providing a consistent customer experience. Empower the Support team With the right information on the query’s raised by clients with easy updatable status. myFiO CRM has everything in it to become the one point solution for all the campaign needs.

11. CRM uses technology to organize, automate and synchronize sales, marketing, customer service and support. Today’s Customer wants: Businesses to embrace technology Expects integrated shopping experience (online or in-store) Appreciates customized experience based on their information Today’s Businesses Should: Build better product and service offering based on customer information Involve and Engage the customer Personalize, Localize, Customize THEY WANT IT IN THEIR WAY AND THEY WANT IT NOW

12. Customer Capture Data Customer Data Transactional Data Name Store Number Address Data Email UPC Purchased Phone COGS Loyalty Preferences Coupon Code Balances Gross Price Redemptions Cashier Number

13. Business Challenge (Prior to Loyalty) Consumer Benefits (AT launch) Attrition Problem Earned Rewards Low # of trips Free Shipping Online Low % of Retail Consumers Shopping.com Welcome Kit High Capture Rate at Speciality/ No Capture at Outlets Private Sales Loyalty Metrics- Customer Focused Rewards Program to motivate specific behaviors

14. Loyalty Phase II Metric Rewards Non-Rewards No of active customers Avg. Positive Visits Avg. Basket Avg. Net Spend Avg. Returns Avg. Coupon Used($) Avg. Rewards Earned Best in class retailers always enhance their program benefits every 12-18 months. Many back office enhancements will us to provide consumers with a mare targeted, personalized, and channel agnostic experience.

15. Consumer Facing New Customer Benefits Account Management Enhanced Promotions Personalization Back Office Automated Fulfillment Database Infrastructure Big Data Regain Lost Functionality Loyalty Phase II Simplified

16. Customer Benefit Acquisition Increase Basket Increase Frequency Drive X-Channel Engagement Hands Free Rewards x x x Real time offers based on Segmentation x x x x x Dynamic offers based on segmentation x x x x x Self Portal for missed credits, W/S or CA x x x Preference Center x x x x Birthday Club x x Dynamic Receipt Messaging x x x CMS for Cross Sell/Up Sell x x x SMS/Local x x x Reward App x x x Rebate/ Gaurantee Program x x x x x Consumer Facing Benefits

17. A Complete Retail Marketing Solution built specially for retailers to Segment customer database. Build Brands by running full-fledged Email and SMS campaigns . Generate Coupons , dispatch it through Campaigns and Manage their Loyalty Programme . Get complete Statistics for their campaigns and thus provide customer insights. myFiO RMS – Basic Functionality

18. A holistic Marketing engine Help Build Brand Increase customer Loyalty Segment Customers myFiO RMS Modules Customer insights Generate Coupons Manage Loyalty Reduce customer attrition Send Campaigns

19. Marketing Workflow

20. Marketing Automation Increases ROI Seamless integration with CRM combined with demographic and other important information, shortens the lead and deal cycles, thus bringing quality customer engagement. Through systematic digital profiling , marketing automation can identify various target and sub-target groups with the right message and at the right time. With Marketing Automation , the marketing professionals can be consistently aware of the stages of a lead where they need to be more attentive to garner most return. Improving upon every stage systematically in which a lead passes to another stage or is lost, can result in increasing revenues.

21. Giving you the ability to strategically leverage myFiO RMS For marketing and Sales You focus on your Core business we serve you to achieve your vision

22. CRM Loyalty Coupon Omni channel Integration engine E-Receipt E-mail marketing SMS marketing Major Components

23. B2B / B2C Manage contact info and marketing permissions Integration capability to other systems like websites Call center and survey data management Manage and define customer classifications and segments Define and manage profile data about a customer Ability to generate user defined fields and group these fields Customer Relationship Management

24. B2B / B2C Manage different loyalty classes (Silver/Gold/Platinum) Promotion through loyalty class and reset on anniversary Reward in points by customer type Redemption Coupons/Catalog/Gift Cards Category level and SKU level assignment of points Time period global overrides (Thanksgiving) Promotion for points at Category/SKU level Customer segment overrides (over 50 double points) Special event overrides (Mothers day) Loyalty

25. Marketing Coupon B2B / B2C Coupons Serialized coupons for email/SMS or Mail Campaign set up based on customer pull from criteria (Sales over $100 in electrical over 6 months) Test market with customer groups Review response and adoption rates of coupons by customer segment (group) Use limit coupons by customer or promotion Redemption rate reviews

26. Request coupon Limit number of coupons per mobile device based on promo rules Limit the time on screen to avoid multiple use Allow the newer scanners to scan the coupon or display coupon ID Report of coupon requests with time and day analysis Mobile Coupon

27. Coupon Process - Integrate Your distribution and redemption sources Customer Measure RFM Prospect Measure Source / Sales / Offer technique ROI Spend Vs Return Objective Acquisition New Product Multi Channel

28. Google Map for Customer by State

29. #1 Provider of Digital Receipts Fully integrated digital receipt delivery solution Customer Service orientation Secure and Scalable Infrastructure Track record of innovation and success Group FiO

30. myFiO RMS Platform Digital Receipts Digital Marketing CRM Targeting SMS Marketing Receipt Help Desk Social Automation Private Portal Technology Overview

31. E-Receipt Marketing

32. Manage E-mail lists extracted from CRM by segment codes Review campaign data open/click and response rates by market segment Review A/B tests and increase response rates Email- Integrate CRM and Email Databases

33. SMS- Integrate CRM and SMS Databases Manage SMS lists for marketing extracted from CRM by segment codes Review campaign data open/click and response rates by market segment Review A/B tests and increase response rates

34. FOR MORE DETAILS PLEASE CONTACT [email protected] Thank you