Narrated Presentation: Final Intrapreneurial Proposal_Anderson_KeAundra.pptx

Strategic Business Proposal

1. KeAundra Anderson 8/30/2024 Narrated Presentation: Final Intrapreneurial Proposal

2. Fenty Beauty Overview Mission: To promote diversity and inclusivity in beauty, reflecting Rihanna's vision of redefining beauty standards. Current Strengths

3. The Business Need Key Issue Current Gap

4. Proposed Solution Objective Product Concept

5. Benefits to Fenty Beauty Customer Loyalty Market Expansion Cost Efficiency Left Chart (Market Growth %) : It compares the current market growth rate with the projected growth rate if Fenty Beauty introduces a new sustainable product line. The chart shows an increasing growth trend, with the projected line indicating a higher growth rate, reaching 25% by 2027. Right Chart (Revenue Growth in Million USD) : This chart compares the current revenue trajectory with the projected revenue if the sustainable product line is launched. The projected revenue shows a significant increase, reaching $850 million by 2027.

6. Implementation Plan Phase 1: Research & Development (3 months) Phase 2: Product Development (6 months) Phase 3: Marketing & Launch (2 months)

7. Addressing Challenges Challenge: Sourcing sustainable materials without compromising quality. Solution: Collaborate with suppliers and environmental experts to ensure eco-friendly materials meet Fenty's standards.

8. Marketing Strategy Message: Reinforce Fenty Beauty’s commitment to inclusivity while highlighting the new sustainability focus. Channels: Leverage social media, influencer partnerships, and in-store promotions to maximize reach.

9. Measuring Success Key Metrics: Sales growth, customer feedback, brand sentiment, and environmental impact. Monitoring: Regular reviews and adjustments based on performance data and customer insights.

10. Conclusion Call to Action: Embrace this opportunity to strengthen Fenty Beauty’s market position by leading in both inclusivity and sustainability. Final Thought: This proposal not only aligns with Fenty Beauty’s values but also paves the way for long-term success in a competitive industry.

11. References Bloomberg. (n.d.-c). MC: LVMH Moet Hennessy Louis Vuitton se stock price quote - en Paris - bloomberg. Bloomberg.com. https://www.bloomberg.com/quote/MC:FP?embedded-checkout=true   Fenty Beauty by Rihanna: Beauty for all. Fenty Beauty + Fenty Skin. (n.d.-a). https://fentybeauty.com/   Fenty Beauty by Rihanna. LVMH. (n.d.). https://www.lvmh.com/our-maisons/perfumes-cosmetics/fenty-beauty-by-rihanna California transparency in Supply Chains Act: Fenty Beauty. Fenty Beauty + Fenty Skin. (n.d.-a). https://fentybeauty.com/pages/supply-chain-transparency Kappel, M. (2022, April 14). Transparency in business: 5 Ways To Build Trust. Forbes. https://www.forbes.com/sites/mikekappel/2019/04/03/transparency-in-business-5-ways-to-build-trust/?sh=2e05e1716149 K., M. (2018, April 12). Why customer feedback is important to your business ( 6 reasons ). LinkedIn. https://www.linkedin.com/pulse/why-customer-feedback-important-your-business-6-reasons-khoury/ Pestle analysis of Fenty Beauty. PESTLE ANALYSIS OF COMPANIES AND BRANDS. (n.d.). https://pestelanalysis.education/pestle-analysis-of-fenty-beauty/ Bureau, U. C. (2022, November 7). Census fact sheets. Census.gov. https://www.census.gov/library/fact-sheets.html Pandya, J. (2019, July 17).  How artificial intelligence is transforming business models . Forbes. http://www.forbes.com/sites/cognitiveworld/2019/07/10/how-artificial-intelligence-is-transforming-business-models/#428a546f2648    Risk-taking for leaders online class: LinkedIn Learning, formerly Lynda.com . LinkedIn. (n.d.). https://www.linkedin.com/learning/risk-taking-for-leaders/articulate-risk-benefits?u=50813145