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1. Factors Contributing to Growth of Recent Trends H ealth And Wellness Awareness I ncreasing awareness about the link between diet and health has driven cosumers to seek funtional foods and nutraceuticals for their potential health bensfits. I nnovation And Product Development O ngoing research and development efforts have led to the introduction of innovative procucts with enhanced nutritional profiles and funtional ingredients,attracting consumer interest. Regulatory support C lear regulatory frameworks and support for health claims related to funtional foods nutraceuticals have provided a more favorable environment for market growth.

2. Lifestyle changes busy lifestyles and changing dietary patterns have led consumers to look for convenient and nutritious options , driving the demand for functional foods that offer both health benefits and convenience. Social media influence social media platforms play a significant role in influencing consumer choices and spreading awareness about the health benefits of specific functional foods and nutraceuticals. Aging population functional ingredients E-commerce growth customization and personalization