Natyashastra : The first communication book of the world

the great Indian Communication theory by Bharat Muni

1. 1 NATYA SHASTRA : THE GREAT THEORY OF INDIAN COMMUNICATION

2. SUBJECT : THEORIES & PRINCIPLES OF COMMUNICATION NAME : ABINASH AZAD PANI DEPARTMENT : JOURNALISM & MASS COMMUNICATION GUIDED BY : PROF. SOURABH GUPTA CENTRAL UNIVERSITY OF ORISSA 2

3. NATYA SHASTRA : THIS ENTRY IS TAKEN FROM THE DISSERTATION “THEORY & PRACTICE OF COMMUNICATION EXPLOSION OF BHARATA MUNI ” 3

4. 4 BHARATA MUNI BHARATA MUNI was an ancient Indian theatrologist and musicologist, who wrote NATYA SHASTRA. It is a theoretical treatise on ancient Indian communication in Sanskrit literature. Bharata muni is considered as the father of Indian theatrical art forms & first communication scholar of the world.

5. 5 Some communication scholars considers “ Bharata ” as the religion and “ Natya shastra ” as the religion based art. The invention of this book in various ages of Indian literature. But there are five Bharatas in ancient Indian literature as per regard of mythologists and historians. In Indian literature except “ Matsya purana ”(fish mythology) Natya shastra’s description no where available. Hence we considers Bharata as “ Natyashasta praneta ”

6. 6 TOPIC IN BREIF: The exploration of Natyashastra from communication prospective has been done due to its enduring cultural importance in Bharatavarsiya society as well as its intrinsic qualification that contribute to contemporary and future communication. Bharata’s Natyasashtra has been approached by various scholars from different view of points there by giving rise to different theories and concepts which are pertinent to different disciplines of knowledge. The moredn discipline of communication also has got many insights from the great treatise.

7. 7 Bharata delineates the fundamentals of communication practices both verbal and non verbal communication. Perhaps the most insightful account in the subject matters even today. His perception seems “broad as well as minute and analytical”. Bharat muni theorizes communication uniquely. His Rasa sutra foundation for the theory of rasa. His theory of Rasa is also the foundation of the theory of Sadharanikaran . The much discoursed concept of Sahridayata also owes to Natyashastra itself. The Sanskrit term “Rasa” contains the meaning which is a clash of art of recitation , art of music , art , art of acting .

8. 8 How our vedas relates to natyashastra

9. 9 The field of communication theory has been witnessing a innovative shift. There by promoting multicultural and multidisciplinary theorization of communication. Seeking Indigenous theories of communication doesn’t mean rejection of something western , but it must be independent and creative addition in discipline by virtue of Sahridayata envisioned Sadharanikaran theory and SMC generalized as grand theory.

10. 10 Means of rasa Sutra

11. 11 Nine sentiments in NATYASHASTRA which are essential for Sadharanikaran model of communication (SMC)

12. 12 SADHARANIKARAN MODEL OF COMMUNICATION

13. 13 COMMUNICATION OF SAHRIDAYA

14. 14 The structure of the model is non linear . It cooperates the notion of two way communication process. Model illustrates how successful communication is possible in Hindu society where complex hierarchies of casts , language, culture and religious practices are prevalent. The relationship between the communicating parties is of crucial importance in sadharanikaran . Actually relationship itself significant. For instance , guru sishya relationship. The model shows that abhivyanjana (encoding) and rasaswadana (decoding) are the fundamental activities in communication.

15. 15 It shows that Hindu prospective on communication emphasizes more on internal and inter personal activities. For instance , both the process of encoding and decoding consist of four layer mechanism in its ideal form. It connects the rationality of the sensory organs. With the provision of sandarbha (context) the model clarifies the how meaning could provided even sender is not identified to the receiver . The intended meaning of the message can be ascertained due to the context, that without taking the actual meaning only the intention of speaker just taking contextual factors into the account. Thus due to this it says “objective” meaning.

16. 16 The scope of communication from Hindu prospective is broad. As per Bharata muni in model of communication is broader enough to deal with all of the three dimensions of life; adibhautika (physical) adhaivika (mental) adhyatmika (spiritual) The goal of communication as envisioned in the model is certainly achieving commonness or mutual understanding . As Hinduism always emphasizes to achieve all goals of life dharma, artha , kama , mokshya , .

17. 17 Gestures OF COMMUNICATION SHOWN IN NATYASHASTRA

18. 18 OUR CULTURE STILL PREVEALENCING THE TRADITIONAL FORMS OF COMMUNICATION WHICH IS THE PART OF “ NATYASHASTRA ”

19. 19 CONCLUSION : communication Is such process by which in deal conditions , humans achieve sahridayata . In mental context communication is the process of gaining knowledge. Sadharanikaran is a concept of bharata muni ‘s natyashastra . Which draws the classical theory for the visualization of hindu perspecting of communication. Thus communication results in communion in hindu society.

20. 20 Thank you