Need a Mini-Truck Porter Is Changing How India Moves Goods (1).pdf

Consider a situation when you have to transfer a fridge to another side of the city, to your small shop, or when you have to have an urgent e-commerce delivery within a few hours. This has long been a headache in India: delays, murderous charges, lost promises. That’s where Porter, introduced in the year 2014, by Deepak Garg.

1. Need a Mini-Truck?
Porter Is Changing
How India Moves
Goods

2. Introduction
Founded in 2014 by Deepak Garg (IIT Delhi).
Solves India’s last-mile delivery pain points.
Offers quick, affordable intra-city transport.
Tech-driven, customer-first logistics
platform.

3. Founding Story
Deepak noticed inefficiencies in city goods
transport
Vision: On-demand trucks & tempos in minutes
Started in Bengaluru, expanded pan-India
Today: Leading platform for SMEs & individuals

4. Customer Segments
1. Businesses (SMEs, E-commerce)
Issues: Costly & unreliable delivery
Porter: Transparent pricing, tracking, scheduled
trips

5. Customer Segments
2. Individuals (Home Movers)
Issues: Hard to find safe, quick movers
Porter: Multiple vehicle options, easy app
booking

6. Aspect Benefit
Platform-based
Connects
customers &
verified drivers
Transparent Pricing No hidden costs
Commission Model Affordable service
Subscription
Options
For bulk or regular
deliveries
Business Model

7. Product Ecosystem Porter App (Customers): Easy booking, live tracking,
digital payments
Porter App (Drivers): Route optimization, earnings
transparency
Porter for SMEs: Bulk delivery, analytics, 24/7 support
Extras: Express delivery, short-term storage, insurance

8. Fiscal Year
Revenue from
Operations (₹ Crore)
FY23
~ 1,753.8
FY24
~ 2,733.8
FY25
~ 4,306.2Revenue Data

9. Key Lessons Solve real customer problems
Use technology to simplify services
Be transparent to build trust
Empathy drives loyalty
Improve continuously through feedback

10. Conclusion Want to explore how India’s top
startups are built?
Read more business case studies on
business founded and learn from real
founders shaping the future.