Negotiating
“Negotiating is the art of
reaching an agreement by
resolving differences
through creativity”
What is negotiation?
Negotiation takes place when two or
more people, with differing views,
come together to attempt to reach
agreement on an issue. It is persuasive
communication or bargaining.
“Negotiation is about getting the best
possible deal in the best possible way.”
Negotiating Process
Style
Outcome
Principles
Style
Style is a
continuum
between two
styles:
Quick
Deliberate
Middle is
compromise
Quick Style
Negotiate in a hurry
Use when you won’t negotiate with
these people again
Get the best deal without regard to
the other side’s “win”
Deliberate Style
Use when long term
relationship likely
Involves
cooperation and
relationship
building to reach
agreement
Needs much prep,
hard work
Types of negotiation
Distributive (win-lose)
Integrative (win-win)
Outcomes
Realistic
Both sides satisfied, win/win situation
Usually results from deliberate style
Acceptable
Likely to result from quick style
Something is better than nothing
Always ask for a better deal
Worst
When you’re too stubborn to be flexible
Usually from quick style
Outcomes
Predetermine the outcomes before
you start negotiations, you have a
better chance of getting a better
result
“Think carefully, think creatively, and
think ahead”
Principles
There are no rules
Establish an agenda
Everything is
negotiable
Ask for a better
deal
Be creative
Learn to say “NO”
yourself
Negotiation Model
Investigate
Presentation
Bargaining
Agreement
Planning to negotiate
Establish your objectives
Establish other party’s objectives
Frame negotiation as a joint search for a
solution
Identify areas of agreement
Trouble shoot disagreements: bargain & seek
alternative solutions, introduce trade offs
Agreement and close: summarise and ensure
acceptance
Investigate
What do you want?
What does the
other side need?
Decide on style
What are the
consequences of
each choice.
Presentation
Prepare other
side’s case
Present the
reasons for your
side better
Planning sheet
Issues involved
Realistic, possible,
worst
“The” Presentation
Creative title
Reduce to “must
know” items
Keywords
Mini-speeches
around keywords
Visuals
Don’t give
concessions just
to keep things
going
Make note of
concerns and
keep going
Tactics
Use
Walk out
Don’t use
Emotional outburst
Argue special case
Pretend ignorance
Play for time
Nibble and retreat
“You go first”
Bad environment
Defer to higher
authority
Not willing to make
any changes
Silence
Good guy/bad buy
Agreement
Arrangements should be neutral
and comfortable
Pay attention to what others say
Screen out all visual distractions
Ask open ended questions
Listen to responses
Proactive vs. reactive behavior
Are you a Motivated Negotiator?
Enthusiasm
Confidence
Engaged
Recognition
Accomplishment
Pat on the back
Integrity
No trickery
Trustworthiness
Social Skills
Enjoy people
Interest in others
Teamwork
Better as a team
Self-control
Creativity
Always looking for
ways to complete the
deal
A Good Negotiator Is..
Creative
Versatile
Motivated
Has the ability
to walk away
How to influence others
The three ‘Ps’:
Position (power?)
Perspective (empathy)
Problems (solutions)
Factors for success
Legitimacy of your case
Confidence in presenting it
Courtesy to the other party
Adaptation to the other party’s style
Rapport
Incentives and trade offs
Research the bigger picture
Tips
Aim high to begin with – easier to lose ground than gain
Give concessions ‘reluctantly’
Break down complex deals
Language:
Make proposals with open questions such as:
“what would happen if we…?”
“suppose we were to…”
“what would be the result of?”
Dealing with stone-walls: “what would need to happen for you to be
willing to negotiate over this?”
Always get agreement in writing