Nestle (MAGGI)

Nestle (MAGGI)

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2. ABOUT NESTLE AND MAGGI “Mummy Bhook Lagee hai - Bas Do Minute” The tagline of this maggi which fit well with the mother’s child caring relationship. These ads became so popular that “Bas DoMinute ” instantly reminded Indian consumers of Maggi noodles. 2

3. The company originated in  Switzerland in 1885 , when  Julius Maggi  took over his father's mill aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in  Singen , Germany . Nestlé India Ltd. (NIL), the Indian subsidiary of the global FMCG major. 3

4. In 1947 maggi merged with Nestle . Nestlé SA , introduced the Maggi brand in India in 1982 . 4

5. During the 1990’s, the sales of Maggi noodles declined , and this was attributed partly to the growing popularity of Top Ramen , another instant noodles product. In March 1999, NIL reintroduced the old formulation of the noodles, after which the sales revived. Over the years, NIL also introduced several other products like soups and cooking aids under the Maggi brand. 5

6. In March 2005, the Maggi brand too took to the health route with the launch of  Vegetable Atta Noodles . NIL made use of the group's extensive research and development facilities in developing this new 'healthy' product. In 2005 Maggi brand worth was 3.7 billion from 1.7 billion in 2003 . Maggi Noodle is Market leader with around 80% market share in Noodles/Pasta and Maggi Sauce is market leader with almost 37% of market share in 2005 in 1.8billion market of India. In 2005 Maggi was the highest spender in the Promotion and Sales in the Indian Market in the Noodles Category. 6

7. MICRO ENVIORNMENT 7

8. DISTRIBUTION CHANNEL 8

9. CUSTOMERS 9

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11. COMPETITORS 11

12. MACRO ENVIORNMENT 12

13. Nestle adhere to laws and regulations that involve in its activities and the environment. The government may set quotas on the quantity of the products that it can supply and set the amount of taxes that the company must pays in order to conduct the business. To achieve a balance between them, Nestle participates in legislative and regulatory discussions between international organizations, government representatives, industry, scientific community and consumer associations. Food is basic human need and is therefore a necessity for survival. In economic terms this means the basic demand for food Will always be high. But the food eating patters changes from place to place. A strategy opted by nestle to deal with this is that it has opened up factories in different places that caters to local market from its packaging to pricing, to taste. Majority of these factories are located in developing countries because it is estimated in 2010 that around 90% of world’s population will be residing in developing country. POLITICAL ECONOMIC 13

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15. Culture and religion also have an influence on the food consumption across the world. Currently it is being observed that people are demanding products that are made from natural ingredients. Keeping this in mind nestle has started using natural vegetable oil in its products instead of partially hydrogenated fats. SOCIO-CULTURAL EDIBLE VEGETABLE OIL 15

16. Technology is a vital part of Nestlé's R and D and they have adopted more advance technologies in an attempt to deliver healthier, fresher and variety. Also technology has enabled better packaging of products which has now boosted efficiency and reduced costs. MANUAL NOODLE MAKING MACHINE TECHNOLOGICAL 16

17. TWO BLADES NOODLE MAKING MACHINE 17

18. DOUGH MIXER AUTOMATIC NOODLE MAKING MACHINE 18

19. DOUGH MIXER NOODLE STEAMER BOILER AUTOMATIC NOODLE MAKING MACHINE 19

20. PROCESSING OF FINAL PRODUCT (MAGGI) IN FACTORY 20

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