Netafim irrigation india pvt ltd

IIPM Group Presentation

1. Netafim irrigation India pvt ltd Group 5 Section 2

2. Netafim India is a wholly owned subsidiary of Netafim , the global leader in smart irrigation solutions for sustainable productivity. Established in 1997, Netafim India offers a wide range of micro-irrigation, greenhouse and field automation solutions. With three manufacturing plants, over 1,000 employees, and nearly 2,000 dealers, Netafim India’s operations span throughout the subcontinent. At present, Netafim irrigation systems are running successfully on more than 20 lakh acres of land across diverse agro -climate in the country, suitable for a wide range of crops. Netafim India offers extensive agronomic, design, after-sales support, and agri -extension services to ensure sustainable prosperity to over 6.5 lakh farming families and this journey is still on. Netafim India is an active partner in several government projects like GGRC, APMIP and TANHODA.

3. Dedicated to developing, implementing and supporting targeted solutions for customer base, Netafim India focuses on the following business lines. Irrigation Greenhouses Crop Management Technology

4. Competitors Jain irrigation Nagarjuna group Parikshit industries Premier irrigation EPC

5. Global scenario Global sales of micro irrigation systems are projected to reach US $ 5.6 billion by 2020. Micro irrigation systems & market 2015-19 with Netafim, The Taro company , Jain irrigations system & Rainbird dominating the US $ 2.22 billion market .

6. Irrigation Irrigation potential is about 140 mha 58.4 mha from major and medium irrigation sources and 81.5 mha from minor irrigation sources . Ground water persists 70% of irrigation water .

7. How is demand created ? Increasing water scarcity in most of the regions of the world . Improved crop production with the use of micro irrigation systems . Market segmentation on the basis of type crop type and region . Support from local governments .

8. Market share of major irrigation companies in India Source : FICCI

9. PORTER’S ANALYSIS

10. PORTERS 5 FORCE MODEL PARAMETERS HIGH MEDIUM LOW Bargaining power of Buyer 1. Price sensitive 2. Local manufactured brand 3 Buyers switching cost high high medium Bargaining power of Supplier 1.Demanding more margins 2.Ability to substitute 3.Cost of substituting high medium low Threat of Substitute 1. Cost of substitution 2. Product option available High low Threat of Entry/Exit 1. Capital and labour intensive 2.Overall bariers to entry 3. Cost advantages high medium low Internal Rivalry 1. Competitors 2. Switching cost 3. Brand power high medium low

11. THANK YOU