Netflix

An Informative Presentation on Netflix.

Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.

1. How an 19-year-old company created a new market through the Internet J.S Yashas March 14, 2017

2. Content: Introduction History Netflix Customer’s and Business S . W . O. T Analysis Strategy Conclusion

3. Top 10 U.S. Online Retailers Ranked By Online Sales (In Billions) In 2016 Amazon $67.9 Apple $18.3 Staples $10.4 Wal-Mart $10 Sears $4.9 Liberty Interactive $4.8 Netflix $4.4 Macy’s $4.2 Office Depot $4.1 Dell $3.6 Source: based on data from Internet Retailer, 2016b

4. HISTORY: Founded by Marc Randolph & Reed Hastings on Aug 29, 1997 in California. Originally a website that rented DVDs through mail posting and a traditional pay-per-rental model (P . P . R . M) In the early 2000, The P . P . R . M was dropped and launched its well-known subscription model. By 2005, Netflix had 35,000 different film titles and shipped 1 million DVDs out every day. In Feb 2007, company introduces the video on demand (V . O . D).

5. Major U.S. Online Movie Distributors, based on data from industry

6. customerS : Netflix is always customer centric strategist. Now provides online streaming to answer the needs of its customers. Today, Netflix is the market leader in streaming movies and T.V shows.

7. NETFLIX COMPETES IN TWO DIFFERENT MARKETS: DVD Rental Industry. Online Television & Premium Video Industry. (O . T . P . V .I ) BUSINESS:

8. STRENGTHS: Strong Brand Image Unique customer recommending algorithm Original Content A.T.A.W.A.D Platform

9. WEAKNESS: Internal Costs Raising Subscription Prices

10. OPPORTUNITIES: Growing Market International Opportunities

11. THREATS: Competition International Regulations Hollywood and other content providers

12. STRATEGY: 1997-2006: Creating a new business model 2007-2010: Developing a powerful platform for every needs Since 2011: Extending its business and acquiring new customers

13. CONCLUSION: Netflix is the perfect example of a company that uses Internet to reinvent the market although the company came as a disruptive, ahead of time, many are now trying to implement a similar business model to compete it. For Ex: The Viral Fever Videos (T . V . F) in India founded by Arnubh Kumar. While Netflix as a product is ahead by a step, the future of it is uncertain as it has given way to other competitors like Google with Google Movies and Amazon with Amazon Prime Videos also Hotstar by Star India and many more..

14. -Thank you