NETFLIX - SWOT.pptx

SWOT analysis of NETFLIX

1. Seminar on “ Netflix” Case Study By : Group 2 Institute of Management in Kerala, MBA (Evening) 2021 -2023 Semester -1 : Princip les of Management ` Group 2 : Benson, Easwari, Gopakumar, Harish and Jackson

2. TABLE OF CONTENTS Introduction (Benson) SWOT Analysis (GK) PESTEL Analysis (Easwari) Risk Identification (Harish) Conclusion(Jackson)

3. SWOT Analysis BY GOPAKUMAR D REG .NO:5012105008 MBA (EVENING) IMK – KERALA UNIVERSITY

4. STRENGTH Exponential Growth Brand Reputation   Global Customer Base Originality Adaptability Customer – Centric Service   Affordable Pricing Award-Winning Shows  

5. WEAKNESSES Limited Copyrights Increasing Debt Lack of Green Initiatives Rigid Pricing   Over-dependence  Support Shortages   Raising Prices   Growing Operational Costs

6. WEAKNESSES Limited Copyrights Increasing Debt Lack of Green Initiatives Rigid Pricing   Over-dependence  Support Shortages   Raising Prices   Growing Operational Costs

7. OPPORTUNITIES Low – Price Mobile Streaming Option   Exploit Ad-Based Mode l Expand Global Customer Base Refresh Content library Alliances Niche Marketing Introduce Cheaper Annual Subscription   Support Black Educational Institutions

8. THREATS Competitive Pressure Government Regulations Piracy Market Saturation   Account Hacking   Carbon Emission   Government Pressure due to Capacity Issues  

9. Tap into  new geographical locations  by partnering up with their local cable providers and streaming their local content as well as international content in various languages. In this way, they will gain more profits and subscribers .

10. Netflix should try  connecting with IMDB, Rotten Tomatoes , and other internet services to provide a variety of ratings and other information for their users.

11. To avoid digital piracy, Netflix should  strengthen their security  and expose whoever is behind digital They can also provide even more generous subscribing packages for different economic classes.

12. Improve their application and website by providing a more user – friendly Interface for their application and website by providing a more friendly interface for their subscribers