New trends in extension

New trends in teaching, research and extension

1. New Trends in Agricultural Extension Dr. Rajinder Kaur Kalra Professor and Head ( Retd .) Department of Extension Education Research Extension Farmer

2. Need of Extension System To assist farm people Identify their problems diversified farming systems and sustainability Ecologically and Sustainable farming practices

3. Change In Extension System In Past, Agricultural Extension System was ‘top-down’ approach In the emerging global agriculture economy, top-down approach no longer to be an appropriate model To be effective in improving rural livelihoods Create a decentralized ‘bottom-up’ approach

4. Primary Agricultural Development Goals Achieving National and Household Food Security Improving rural livelihoods and Achieving Household Food Security Strengthening Natural Resource Management

5. Expanding the Skills and Knowledge of Farmers Primary national goal shifts from technology transfer to improving rural livelihood Natural resource management

6. Innovative Extension Approaches Market Led Extension Farmer led Extension Privatization Extension Cyber Extension Expert System

7. Market led Extension

8. Market The word market comes from the Latin word “ marcatus ”, which means merchandise or trade or a place where business is conducted. A social institution which performs activities and provides facilities for exchanging commodities between buyers and sellers. (Wader and Murthy, 2008)

9. Marketing Marketing is an important part of any successful business. It connects what the customer wants with what the producer can produce and supply at a profit It includes all the activities involved in the creation of time, place,and form. Marketing contains a series of activities involved in moving the goods from the point of production to the point of consumption.   (Wader and Murthy, 2008)

10. Extension Sharma and Somani 2012

11. Market – led extension The market word orientation of agriculture through extension includes agriculture & economics The perfect blend for reaching at the door steps of farming community with the help of appropriate technology. Market-led :- Identification of customer needs and wants before offering a service . ( Kaleel , 2007)

12. Cont….. Many farmers are blind to the requirements of the market. Marketing extension lifts that blindfold

13. How the MLE differ from the PLE

14. (Anonymous 2013 )

15. NEED OF MARKET-LED EXTENSION Farmers are not able to sell their produce fairly. Plenty of distress sales among farmers. Minimization of production cost. Expansion of Market - more of agribusiness and trade. Introduction of export oriented product. Modernization of wholesale markets with new Agricultural policy.

16. Cont… Globalization/ Economic liberalization-Expansion of Market-more of agribusiness and trade Revolution in Information Communication Technology (ICT) New trade opportunities within and outside the country Conversion of Agriculture sector into profit oriented business Strengthening market linkages to farmers – IT application in Agricultural marketing (Anonymous 2008)

17. INSTITUTIONS FOR MARKET LED EXTENSION IN INDIA State Agricultural Universities National Institute of Agricultural Marketing State Agricultural Management and Extension Training Institute, SAMETI (State level training institute) State Institute of Agriculture Management National Institute of Agricultural Extension Management (An organisation of Ministry of Agriculture, GOI) Hyderabad

18. cont (Anonymous 2011)

19. Required information to extension system and farmers Present agricultural scenario and land use pattern Suitability of land holding to various crops/enterprises Crops in demand in near future Market prices of crops Availability of inputs Usage of inputs Credit facilities

20. Cont……. Direct marketing- Direct marketing by farmers is being encouraged as an innovative channel Desired qualities of the products desired by consumers- needed for competitive marketing Market network of the local area and the price differences in various markets Network of storage and warehouse facilities available Transport facilities- Especially for perishable produce like milk, vegetables. Production technologies like improved varieties, organic farming, usage of bio-fertilizers and bio-pesticides, and right methods of harvesting etc.

21. Challenges to Market Led Extension Risk bearing Storage of farm produce Grading Standardization Processing Adoption of information technology Financing (Anonymous 2013)

22. Challenges to Market Led Extension Risk bearing Storage of farm produce Grading Standardization Processing Adoption of information technology Financing (Anonymous 2013)

23. PROBLEMS RELATED WITH MARKET-LED EXTENSION

24. (Kumar et al 2012)

25. DIMENSIONS OF MARKET-LED EXTENSION

26. Marketing mix (Anonymous 2014)

27. Marketing plan It is a blue print of marketing objectives, opportunities and strategies to develop, price, promote & distribute the products of a firm to meet its organisational objectives. B(( ( Babu 2007)

28. Market intelligence: The process of collecting, interpreting, and disseminating information relevant to marketing decisions is known as market intelligence Market Intelligence is a process of giving you insights into what might happen in the near future. Need MI in agriculture Reduce the level of risk in decision-making Seller finds out what the customer needs and wants What products are right for the market What will be the price

29. IT application in agriculture marketing Information technology play vital role for disseminating Information of marketing

30. OPPORTUNITIES

31. Tapping the new trends It is adopting new trends in MLE so as to get maximum return to the farmers

32. Supply chain Management

33. Contract Farming Contract Farming is essentially an agreement between the primary producer and agri business firm to procure certain pre-agreed quantity and quality of a produce at particular time and price (Eaton and Shepherd 2001)

34. Direct marketing It is the use of consumer-direct channels to reach and deliver goods and services to customers without using market middleman, wholesalers, advertisers and retailer.

35. SOME SUCCESSFUL ENTERPRENURS USING MARKET-LED EXTENSION Name of the Self Help Group Name of the Farm Women Products Global Self Help Group Gurdev Kaur , From Ayali Khurd Honey, Pickel , Saag Ready to Cook, Ready To Serve Asal Self Help Group Nasib Kaur , From Bathinda Honey, Pickel , Saag Ready to Cook, Ready To Serve Mai Bhago Self Help Group Parmjit Kaur , From Lohara Cleaning agent, Soya Product Mata Sindri Self Help Group Karmjit Kaur , From Bains Honey, Saag Ready to Cook, Ready to serve

36. Successful entrepreneur Bachittar Singh Garcha belongs to village Deh Kalan in Sangrur district. He has developed and deals in various soybean products Santokh Singh Aulakh belong to District, Ludhiana. He grows organic vegetables in poly house

37.   CONCLUSION

38. Farmers should not GO through life . Farmers should GROW through life . Thank you