Founding, Donors How to reach the donors Conditions for funding Prepared by Kastriot Faci
Founding Donors What will we learn or repeat ? Understanding strategies and activities, how to get funds. Developing the practical skills to get funds.
How to fundraise? Fundraising Friends raising Fun raising
How to fundraising Fundraising is art and science. This means different methods and procedures, in order to support our activities as NGO.
What is a donor? Business Community Embassies Foundations Programs Local governments and Central Governments Organizations Individuals Communities Religious communities On the top is a donor is human been, with personal interests, sensitive, with a family…
Why people are donating? To donate is: A pleasure, The donations make us to fill good To get known To be continues To express moral values To express theirs believes
What does motivate donors? Values (Donating is values) The pleasure of giving To fulfill social aims The personal pleasure The wish to help others The wish to solve a problem
The arguments to get funding! Why your NGO is existing? Which are the aims of your organization? How do you think to fulfill you aims (Actions) Who will benefit from the services provided by your NGO? (the clients) Why everyone should contribute to fulfill these aims?
The reason of funding To “win” a donor, is not to discourage him/her! To offer him/her a solution, not to bother! To suggest him/her, that he/she is the right person to do it.
Which is the problem that should be addressed? Based on the arguments! What is the problem, the needs, the crises, which need to be solved? What is happening if this problem will not be addressed? Which factors are causing these problems, crises, needs?
Which is the aim and objectives This should be SMART S pecific M easurable A chievable R ealistic T iming
What would solve the problem? Which programs, activities, solutions that are missing and as result we have got the problem? What makes you believe to think these programs, activities will help you NGO sorting out them?
Fundraising = Future How much will this project cost? (Budgeting is very important). How are you are going to make the project sustainable after the projects is finished. (You have to describe)
Who will lead Why your Ngo should lead this action? What makes your NGO to be qualified?
What possibilities do you provide for donors? A possibility to direct the problem solving A possibility to be part of a community were the contribution would like to be, work, market, field. A possibility to work with others who have the same attributes as them. A possibility to be appreciate from others for his/her/its values. A possibility to live and cooperate with others values
3 categories of donors Potential donors/ Strategic donor (NA) Donors that are financing for the first time Donors that are financing from to time
Methods for fundraising Tangaza - Reklama - Reklame On this is a low efficiency as you don’t see the person during the delivery of the message, the contact is build between you and public and community. Events: you may contact persons to spent the time together, but contact are short ( Like us here)
Posts and face to face Contact by post , here you can’t face the person direct in order to see its reaction. (NA, DM). Membership fee , this is a great advantage, because it give the possibility to build a long term relationship, contact by writing, calling. ( NA- Godfathers). Face to face , You may speak to a person F2F, this is power full, as you learn how to do it, you will be power full. From a successful individual meeting you may fundraise from corporate, foundations, government. (Ask the right person in the right time for the right amount, for the right reason and the right way).
Methods for fundraising Individual methods: When we are speaking about this method, we must discus about establishing friendship, more than fundraising. (Individuals can give something that is hard to get from donors NA example).
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