nika_myrthil_EB_fb1_2024-06.pptxpj......

personal brand exploration project

1. Personal brand exploration Nika Myrthil Project & portfolio 1: week 1 entertainment business June 16,2024

2. Career category: starting career Short term career goal : after graduation, 2025 Secure an entry-level position at Netflix. Connect with, and send a tailored follow- up email to, Netflix’s team on LinkedIn or their official website by June 21, 2025. Long term career goal ( 2035) become a senior executive, such as a Vice President or Head of Content, at a leading entertainment company like Netflix, Disney, or Warner Bros. 

3. Profession Occupation Marketing manager Potential job titles : Marketing coordinator Talent agent Production assistant

4. Target audience Target audience overview Primary Category: Aspiring Filmmakers and Independent Content Creators How I Can Help : Leverage my expertise in entertainment business and digital marketing to connect creators with opportunities at major streaming platforms Primary Category of People to : Aspiring Filmmakers and Independent Content Creators Written Exercise 2B: What Urgent Problems Do You Solve? Problem 1: Lack of visibility for independent and diverse content creators. Solution: Connect them with streaming platforms like Netflix that prioritize diverse content.

5. Competition Maya ben yair Work experience : 6 years of senior management, postproduction services at Netflix Education : Loyola Marymount university Noteworthy experience : Product specialist- Orad hi-tec system for over 2 years and 11 months Manager, screening operations , postproduction services – Netflix for over 3 years and 10 months Skills and proficiencies : Video editing- 28 endorsements Final cuts pro – 12 endorsements Social media- 19 endorsements Source : LinkedIn

6. Competition slide 2 Overall online presence : 500+ connection, banner image customized, polished headshot, detailed profile summaries, URL customized, active on personal social media accounts Grade : good, 80out of 100 Source: LinkedIn

7. Identity Core values : Integrity Creativity Collaboration Excellence Inclusivity Vision: being part of a dynamic team that continually pushes boundaries, delivering diverse and engaging content that captivates audiences worldwide.  Source : core value exercise

8. Identity slide 2 Guiding principle: embrace innovation with a customer-first mindset. Passion: the transformative power of storytelling Super power: the ability to foresee emerging trends and consumer preferences in the entertainment industry. Source : core value exercise

9. Identity slide 3 Golden circle : Why? :passionate about storytelling and believe in the power of diverse narratives to drive cultural change. How? : leveraging my skills in entertainment business and digital marketing to support Black creators in bringing their stories to a global audience.  What? : marketing manager for Netflix

10. Promise & position Promise I leverage innovative strategies and data-driven insights to create and promote diverse, captivating content that resonates with global audiences, driven by a passion for storytelling and a commitment to Netflix's mission of delivering unparalleled entertainment experiences. Position Innovative Content Strategist.

11. Networking Industry Events Lollapalooza Chicago August 1-4,2024 in grand parks, Chicago Objective :Networking with industry professionals and artists for potential collaborations and to enhance industry connections. 

12. Networking slide 2 Industry Events American black film festival (ABFF) June 12-16, 2024, Miami beach, Florida Objective: to immerse in the vibrant landscape of black cinema, forge meaningful connections with industry leaders and filmmakers, and gain insights into diverse storytelling and audience engagement strategies.

13. Networking slide 3 Elevator pitch Hi, I’m Nika Myrthil. I'm here because I'm passionate about bringing diverse stories to the forefront of entertainment. I've noticed a gap in representation in mainstream media, and I believe Netflix is pioneering the solution by investing in underrepresented voices and diverse narratives. With a background in entertainment business and hands-on experience in audience analysis and content strategy, I'm equipped to contribute to Netflix's mission. I'm excited to connect with industry professionals here at ABFF to learn more about how I can contribute to and grow within Netflix's commitment to inclusive storytelling. Mentorship I aim to connect with mentors who share my passion and can guide me in navigating the next steps of my career, particularly someone who has successfully bridged the gap between creative storytelling and strategic business development in the streaming industry.

14. Digital marketing Online ID calc . Score Volume :zero Relevance :zero Purity: low Diversity: less than zero Validation: average Brand Archetype Archetype : caregiver Description: This archetype is motivated to provide reassurance, service, advice, listening and an open heart to support the welfare of others. The Caregiver is compassionate, generous, efficient, self-sacrificing, patient, highly competent and an excellent multitasker.

15. Digital marketing slide 2 Digital marketing strategy to improve online ID calculator scores while exuding archetype Focus variable(s): volume & diversity Type of content : ho Primary tools for distribution:

16. Professional development Technical skills Data analysis & visualization Task: complete an online course on advanced data analysis using LinkedIn learning Org: LinkedIn learning Date: sep.2024 Digital content marketing Task: participate in creating a digital marketing campaign for a film series Org: local film or independent filmmaker Date : dec.2024

17. Professional development slide 2 Transferable skills Negotiation & contract management Task: volunteer to assist with contract negotiations and licensing agreements Org: local independent film production Date: aug.2024 Leadership and team management Task: take on a leadership role in organizing a film screening event Org: university film club Date : Sep. 2024 source : LinkedIn

18. References Map & fire(2015). The caregiver brand archetype. https://mapandfire.com/field-guide/caregiver-brand-archetype/#:~:text=The%20Caregiver%20Archetype%20Attributes&text=This%20archetype%20is%20motivated%20to,competent%20and%20an%20excellent%20multitasker . Netflix.(2024). Netflix company page on google retrieved June 15,2024 from https://jobs.netflix.com/jobs/335136751 Netflix. ( 2024). Dream team retrieved June 16,2024 from https://jobs.netflix.com/culture Maya ben yair ( 2024) .LinkedIn profile retrieved on June 16, 2024 from https://www.linkedin.com/in/mayabenyair/ Book yourself solid (2014) retrieved on June 16,2024 from https://www.audible.com/pd/Book-Yourself-Solid-Third-Edition-Audiobook/1119431220?source_code=GO1PP30DTRIAL54704252491HA&ds_rl=1261256&gclid=CjwKCAjwmrqzBhAoEiwAXVpgojjGxGR33KXgOqmullElEjpvSUSsBWnLh96mBL2isiK3PFNx3SgISRoCXiwQAvD_BwE&gclsrc=aw.ds Lollapalooza(2024) Chicago, IL retrieved June 16, 2024 https://www.lollapalooza .com