Nike print ad

1. Print ads

2. “Inner Drive” Target Market White Female 20-35 College Degree Full time job The Target market for this ad is marketed towards healthy, athletic, active woman who like to run and like to be fit. It is also targeted toward confident people that like to eat well ad exercise daily.

3. This add is used to draw in woman who like to run so they see that by wearing Nike shoes they’ll have the drive to run everywhere and not have to use there car. This shows that people wearing Nike shoes are very athletic and very healthy. Purpose

4. Inner Drive Criticism The problem with this add is that Nike is not doing a good job on showing what they are trying to sell. In this it does a good job promoting inner drive because it shows the car all dirty and the woman stretching but the product could be anything.

5. Air Jordan Target Market Black Male 15-35 High school education Part time job The target market for the Air Jordan ad is Targeted toward Athletic basketball players who admire Michael Jordan and like the style of the shoes.

6. Purpose The purpose of this ad is to attract basketball players that admire Michael Jordan and to show that very well know sports players wear there products. It is also to show that Michael Jordan is superhuman when he wears the shoes and can jump over the world

7. Air Jordan Criticism The problem with this ad is that it does not appeal to the younger generation. This ad does not have enough color to catch a young persons eye while they are skimming through a magazine. They need to make it more eye catching and make the product stick out over the rest of the picture.

8. Both these ads have very different target markets used to attract a wider variety of customers. The Air Jordan ad is targeted mainly to males and basketball players while the “Inner Drive” ad is mainly targeted toward Females who like to run.