Nike vs. Adidas PowerPoint

Discusses different factors differentiating two major sportswear brands: Nike and Adidas

1. Adidas vs. Nike By: Richard Rodriguez

2. Background Nike was originally found in 1964 by Philip Knight and Bill Bowerman , as “Blue-Ribbon Sports”. The name was change to Nike in 1978 coming from the Greek goddess of victory, which clearly shows its magical impact upon the grounded, yet amazing success of brand in the market. Nikes headquarter is located in Oregon USA.

3. Background Adidas startup phase began in a small town in Bavaria, Germany in 1924 . Adidas is much older as compared to its American Rival, found in 1948. The name “Adidas is based on the name of the founder Adolf Adi Dassler , the iconic name act to support the purpose of their products, standing for “all day , I dream for Sport”.

4. Symbols The Nike symbol, the swoosh was created in 1971 by a women named Carolyn Davidson. She was working with Philip Knight, attempting to create a new logo for the company and out of frustration she drew a sloppy check mark on her paper which was later to become the signature of Nike.

5. Symbols ADIDAS: Adolf registered the company with three stripes logo in 1949, as Adidas (“ Adi ” from his nickname and “Das” from Dassler ). Adidas has three stripes as their performance logo and a trefoil representing the Adidas Original heritage line of product.

6. Adidas Group Brand Extension Reebook TaylorMade Yeezy “HU” Pharrell Williams

7. Nike Group Brand Extension Jordan Nike SB Nike Golf Nike plus Off-White LeBron James

8. Sponsorships One of the most key aspects of Nike’s marketing strategy is sponsoring popular athletes and teams. While Adidas also recognizes the importance of sponsorship, it’s not as aggressive in its approach regarding sponsorship as Nike is. Nike’s main focus has always been to sponsor the most popular athletes and teams.

9. Sponsorships Adidas on the other hand mainly sponsors big events and organization, for example it’s the official sponsor of FIFA, UEDFA Championships League and the Summer Olympics.

10. Nike Values Mission S tatement: To bring inspiration and innovation to every athlete in the world . Top 5 most trusted: 1- Oreo (75 %) 2- Nike (69.3%) 3- Hershey’s (67.1) 4- Kraft Mac & Cheese (63.8%) 5- Little Debbie (62.5%)

11. Adidas Values Mission Statement: The Adidas group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.

12. Nike Diversity Generation Z Nike was considered to be trustworthy by 69.3 of Generation Z surveyors. More Generation Z tend to trust brands they have been interacting with throughout their childhood. This generation is also influenced by political controversy that N ike has taken a part in.

13. Adidas Diversity Generation Z Due to the Calculation the spending habits of Generation Z customers. Adidas took the top spot with a 3.4 percent increase from the same survey last year. The results suggest that the popularity of these brands is largely due to collaboration efforts such as Adidas Y eezy Boost sneakers. Also new models of fashion are in fact generation z and millennial role models.

14. Overall 2018

15. Generation Z survey In Person Votes Social Media Votes

16. References https://careers.adidas-group.com/life-here/diversity?locale= en http://fortune.com/2016/05/16/nike-diversity-transparency / https://footwearnews.com/2018/focus/athletic-outdoor/nike-diversity-women-minorities-misconduct-1202546627 / https:// www.forbes.com /sites/ stanphelps /2015/04/15/culture-is-king-three-ways-adidas-is-striving-to-build-a-culture-of-extraordinary/#599b62cd73a1