Nivea For Men Marketing Presentation

Nivea for men marketing presentation about new products lunching.

1. RAJU MIA TAWSIF KHAN SAIMON BEAUTI BEGUM MOU RANI DATTA SHIPA BEGUM BRAINSTORMING TEAM OUR

2. OVERVIEW COMPANY

3. Nivea is a German personal care brand that specializes in body-care. 01 02 It was First introduced in 1911. 03 It is owned by the Hamburg-based Company  Beiersdorf Global AG in 1980

4. In 1980 NIVEA launched NIVEA FOR MEN internationally, it’s mainly male skin care products. 04 05 It mainly produced skin & bode care products such as NIVEA Lotion, Shaving gel, After shave etc. 06 In 2008, its market share in UK was £117 million with male skin care products. 07 NIVEA wanted to re-launce NIVEA FOR MEN to increase male skin care market share in UK in 2008.

5. MARKETING PLAN DATA USED IN

6. Past performance data to create a new marketing strategy. Forecasting data to create a new marketing strategy. 01 02

7. SPONSORSHIP FOOTBALL

8. NIVEA used mixture of “above the line” and “below the line” promotion for launching, they partnership with power league. They supported all the events of football because most of the men in UK were passionate about the football. By sponsoring football events they created a positive relationship with the men, and build and maintain a consistent connection with men which help to increase its sales.

9. A SWOT ANALYSIS FOR NIVEA BEFOR RE-LAUNCH OF NIVEA FOR MEN

10. S w T O STRENGTHS WEAKNESS OPPORTUNITY Already a leading facial cream brand in the UK. Advanced Research & Development (R&D) team to come up with new improved products. A stable company with good financial support. Product range limited for Women’s products. Only known in UK and parts of USA. Male consumers consider product not as effective as other brands like Adidas, Brut and etc. Old looking logo Only a few products focused for men consumers. Men were becoming more open towards using skincare products and more appearance conscious. THREATS Competitor brand coming up with new product ranges. Emerging of new competitors such as Garnier for Men. Consumers are more knowledgeable and making comparisons online.

11. NIVEA FOR MEN MARKETING PLAN

12. Sales increase Increase brand image Increase market share Innovation & develop new products 04 03 02 01

13. SIGN OUT