Non profits video-v4

1. Slavery Campaign

2. Social Media for Non-Profits Laura Gallagher The Creative Company, Inc.

3. Our System

4. Our Channels

5. Our Channels

6. Key Social Media Guidelines – Non-Profits Mention and tag your influencers Call for action Use scheduling tools such as HootSuite , Sprinkler or Sprout Build quality relationships member-to-member and encourage each other in this space Don’t flood your audience with posts

7. Key Social Media Guidelines – Non-Profits Mention and tag your influencers Call for action Use scheduling tools such as HootSuite , Sprinkler or Sprout Build quality relationships member-to-member and encourage each other in this space Don’t flood your audience with posts

8. Physicians Plus and Henry Vilas Zoo Polar Dash Campaign Joint partnership with Henry Vilas Zoo

9. Henry Vilas Zoo Promotion: 32,000 Facebook fans 1,973 Twitter fans Physicians Plus and Henry Vilas Zoo Monona Public Library

10. Ashley Furniture – Hope to Dream

11. Personalize Social Media Reach people beyond your Pages fans

12. Facebook Ads

13. Key Social Media Guidelines – Non-Profits Mention and tag your influencers Call for action Use scheduling tools such as HootSuite , Sprinkler or Sprout Build quality relationships member-to-member and encourage each other in this space Don’t flood your audience with posts

14. Key Things To Post Photo posts receive interaction rates 39% higher than average. More than 100% of posts that have a question located at the end have twice as high comment rate than those that don ’ t. “Call to actions” mean an increased interaction rate by 48%.

15. Key Social Media Guidelines – Non-Profits Mention and tag your influencers Call for action Use scheduling tools such as HootSuite , Sprinkler or Sprout Build quality relationships member-to-member and encourage each other in this space Don’t flood your audience with posts

16. Use Your Tools Companies that auto-publish have a 50% increase in leads

17. Use Your Tools

18. Key Social Media Guidelines – Non-Profits Mention and tag your influencers Call for action Use scheduling tools such as HootSuite , Sprinkler or Sprout Build quality relationships member-to-member and encourage each other in this space Don’t flood your audience with posts

19. Quality Neighborhood Relationships River Food Pantry, Harvest Dinner

20. Quality Neighborhood Relationships

21. Emails Work, Too!

22. Key Social Media Guidelines – Non-Profits Mention and tag your influencers Call for action Use scheduling tools such as HootSuite , Sprinkler or Sprout Build quality relationships member-to-member and encourage each other in this space Don’t flood your audience with posts

23. Don’t Flood the Audience

24. Know the Audience Post on weekends Sundays are king

25. Key Take- Aways Remember that not everything has to be shared as it’s happening. Connect with your community… and beyond ! Learn from other companies, brands or people .

26. Connect with Us! Facebook www.facebook.com / thecreativecompany Twitter www.twitter.com / creativecompany LinkedIn www.linkedin.com /in/ gallagherlaura Email [email protected]