[not done]04_The Systematics of Media and Information.pptx

Media and Information Literacy

1. The Systematics of Media and Information By: Engr. Melvin Tan Pacampara

2. Key Components Media literacy consists of several key components: Access : The ability to obtain and use media in various formats. Analysis : Deciphering and understanding the meanings behind media messages. Evaluation : Critically assessing media content for quality and credibility. Creation : The capability to produce media content responsibly. Action : Engaging with media in a productive and socially responsible manner.

3. Functions Media has different functions, from educating the masses to persuasion, entertaining people, surveillance of society, socialization, and linkage of different groups. The most important function media perform, however, is the dissemination of information .

4. 1. Entertainment One obvious role is  entertainment . Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers, disillusioned by the grimness of the Industrial Revolution, found themselves drawn into books that offered fantastic worlds of fairies and other unreal beings. In the first decade of the 21st century, American television viewers could relax at the end of a day by watching singers, both wonderful and terrible, compete to be idols or watch two football teams do battle. Media entertain and distract us in the midst of busy and hard lives.

5. 2 . Provide Information and Education Media can also provide  information  and  education . Information can come in many forms, and often blurs the line with entertainment. Today , newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to have access to voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. Online encyclopedias have articles on topics from presidential nicknames to child prodigies to tongue-twisters in various languages. 

6. 3. Act as a Public Forum Another useful aspect of media is its ability to act as a  public forum  for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists, or voice their opinions on the issues of the day. These letters have been an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. Blogs , discussion boards, and online comments are modern forums.

7. 4 . Monitor Government , Business , and Other Institutions Media monitoring  helps business owners learn what customers like and what's happening in the market by understanding the top news and trends. This information helps them stay ahead of the curve, keeping their brand relevant and appealing. Government monitoring provides constituents with relevant content needed to act promptly to issues and better inform important decision making. It also gives governments fast access to commentaries and reports by journalists who analyze and give recommendations on pressing issues .