Nursery Business Plan

Nursery Business Plan (BUS 201 _ IUB)

1. NAME ID Nazrul Islam Rony Rahmat Ullah Abir Mohammad Junaid Al Imran Group Name - Ascendant Course Title: Introduction to Business Bus-201 Section : Submitted to:

2. Green Zone M ake Dhaka City G reen A nd H abitable Name of Business Plan : Green Zone

3. Pollution Air pollution

4. Green Zone There are more than 360 thousand buildings in Dhaka city. So it has huge market. Green Zone nursery is dedicated to providing a quality product and service for people who looking for plants, trees, flowers and garden supplies, as well as will provide expert horticulturist to look after the garden on contract basis. Green Zone nursery intends to successfully market to the corporate customer, as well as general customers. .

5. Product and service description Cactus Orchid

6. Bonsai Herbal

7. Avenue Tree Indoor tree

8. Fruits Flowers

9. Cactus and garden lights Package - (10 cactus and 10 garden lights+ Drum + Soil) + Free Gardener + Free delivery ৳ 10 ,000.00 Rooftop Fruit Package - BIG (22 Healthy Fruit Plants + Drum + Soil) + Free Gardener + Free delivery ৳ 38,000.00   Rooftop Fruit Package - MID (10 Healthy Fruit Plants + Drum + Soil) + Free Gardener + Free delivery ৳ 19,000.00   Rooftop Flower Package - BIG (20 Flower Plants + Drum + Soil) + Free Gardener + Free delivery ৳ 15 ,000.00 Rooftop Flower Package - MID (12 Flower Plants + Drum + Soil) + Free Gardener + Free delivery ৳ 10 ,000.00 Package service

10. Rooftop & Lawn gardening and beautification

11. Price Every types of product price will be different from each other. We will sell it to general customer by fixed price. W e have package system with variable price . Place W e will have two out-lets in Dhaka city, that will be in Bashundhara and Uttara. O ur nursery will be situated in Gazipur . The reason behind selecting gazipur is like-that area is natural as well as appropriate for nursery business . Marketing Plan

12. Promotion Advertising Giving ad in the Newspaper, specially in the sports page and in the business page. We will also give advertisement on magazine, bill-boards etc . G ive customer by giving our card for informing about our existence . Some website and browsers, such as Google, are willing to advertise for a fee. We will join in social networking sites like Facebook, twitter, Myspace etc.

13. Sales promotion We will offer discount and bonus offer to motivate our target customer. W e will give discounts to customers who refer new customers . Provide the flowers for a customer's party for free, and leave our contact information at the party for potential customers . Direct Mail We will develop a list of potential clients to send them a mail. Push users to a website that will enable them to see sample designs, and complete a form to request a free phone consultation .

14. Operation plan General Operating Hours Green zone choose to operate six days in week. In special days we will keep our outlets open. Facility Proper training will be provide to employee Bonus will be given to employee

15. Arrangements of Raw materials Raw material will be collected from local market. Even seeds and fertilizer will be collected from locally market. Consumer like different stylish flower tub which are collected from tub company. Clients mostly love to foreign flower, plants so some will collect from other nursery or outside of the country. Product Production Actually 90% of our product will be produce in our rented land, another 10% collected from other nursery .We also import sometimes from India, china Quality control management We are always dedicated to improve the quality of our service and product. We will follow the PDCA ( Plan-Do-Check-Act) cycle for maintain the top quality.

16. Web site www.greenzone.com this is our official web site.

17. Payment Method

18. Financial Plan The total amount is 2000000 tk. Our total invest will be 3000000 tk. Rest 1000000 tk will be taken as bank loan with an interest rate of 6.5%

19. Explanation net revenue – total cost of good sold = gross profit (7000000 – 1500000) = 5500000 Gross profit – total expenses = net profit before tax (5500000 -2840000) = 2660000 Net profit before tax – tax 15% = net profit after tax (2660000 -399000) = 2261000 Worker salary ( 4 *10000)= 40000 * 12= 480000 Delivery boy ( 3 *10000) =30000 * 12= 360000

20. Most of the nursery are not well organized like us. If we can execute our plan properly it will be most profitable business. Nursery business has environmental issues, so if we can make people aware of environment issues it will benefit our business. Green Zone aims to experience a growth rate of 25% in sales for the second year of operation and build upon that as the company grows. With creative marketing, quality choice of plants, trees and garden supplies top notch customer service , for our customers. Conclusion