Nursing Management seminar on communication confidentiality, public relations

Nursing Management

1. SEMINAR ON COMMUNICATION CONFIDENTIALITY PUBLIC RELATION

2. COMMUNICATION INTRODUCTION; Communication is the life source for any organization.communication is essential to accomplish managerial functions.It is vital for directing and controlling the organisation.The formal organisation employees perform various activities to achieve heir

3. INTRODUCTION; contd …. common objectives to achieve their human objectives I t is through communication ,which provides enlarge for information and sharing ideas.

4. MEANING OF COMMUNICATION The term “communication “is a derivative of the latin word “comminnis”means common .In other words ,it means if a person communicates with another ,it establishes a collective group of understanding .According to the dictionary ,it is imparting thoughts ,opinions ,or information by speech writing signs .

5. DEFINITION OF COMMUNICATION Communication is a process in which a message is transferred from one person to other person through a suitable media and the intended message is received and understood by the receiver . -jogandira vati

6. PUPOSES OF COMMUNICATION I t provides a channel to establish and dissemination of goals To facilitate the development of plans for achievement of goals It adds in the management and utilization workforce It helps to manage head direct and motivate employs to contribute right hinges.

7. IMPORTANCE OF COMMUNICATION Promotes motivation Source of information Altering individuals attitudes Helps in socializing Controlling process

8. ELEMENTS OF COMMUNICATION There are 7 elements of communication source idea Message Encoding Channel Receiver Decoding Feedback

9. CHARACTERISTICS OF COMMUNICAION Clarity Aim or Goal Precision Avoid responsibility, unless required so Linkage Globalization and localization

10. CHARACTERISTICS OF COMMUNICAION contd … Style of Expressing Know and analyze the audiences Do a good home work Dress properly

11. PROCESS OF COMMUNICATION Ideation Encoding Transmission Receiving Decoding Response or feedback

12. PRINCIPLES OF COMMUNICATION Conviction Appropriate to situation Have object and purposes Promote total achievement of purposes Represent personality and individuality Involves special preparation

13. PRINCIPLES OF COMMUNICATION contd.. Oriented to the interest and needs of the receiver Communication through personal contact Seek attention Communication should be familiar

14. TECHNIQUES TO IMPROVE COMMUNICATION Listening Broad opening Restating Clarifications Reflection Focusing

15. TECHNIQUES TO IMPROVE COMMUNICATION contd.. Sharing Perceptions silence Humor Informing Suggesting

16. BARRIERS AND PROBEMS IN COMMUNICATION Semantic Barriers Psychological barriers Organizational barriers Personal barriers Environmental barriers Mechanical barriers  

17. BARRIERS AND PROBEMS IN COMMUNICATION Noise reduction Control over emotion Avoid overloading of message Constructive feedback Select the appropriate channel Flexibility in meeting the targets

18. BARRIERS AND PROBEMS IN COMMUNICATION contd … Use of multiple channels Use of informed channels of communications Maintain transparency with team members Be conflict

19. ELEMENTS OF EFFECTIVE COMMUNICATION Clarity of objective communication Use of two-way communication Understanding the receiver and physical setup Creditability Adequacy and completeness Consistency  

20. Timing Appropriate language and symbols Excellent listener Use of simple language ELEMENTS OF EFFECTIVE COMMUNICATION contd …

21. TYPES OF COMMUNICATION communication RELATIONSHIP BASIS OF FLOW EXPRESSION FORMAL INFORMAL VERTICAL HORISONTAL DOWN UPWARD V ERBAL NON VERBAL ORAL WRITTEN

22. ADVANTAGES OF COMMUNICATION Oral communication Easy and quick Flexible and hence efface Written communication less likely to he misunderstood Adequate coverage and accuracy

23. DISADNANTAGES OF COMMUNICATION ORAL COMMUNICATION Spoken work may be misunderstood Not suitable for lengthy communication No record for future reference Written communication Require skill and understanding Chance to ask question and sharing idea of subordinates.

24. STRATEGIES OF COMMUNICATION Listening Questioning Using direction

25. CHANNELS OF COMMUNICATION Downward Communication, Upward communication Lateral communication Diagonal communication

26. INTERPERSONAL COMMUNICAION ADVANTAGES ADVANTAGES To clarify meaning Flexible and effective Avoid duplication of work Shares ideas ,knowledge and views on various prospective

27. THEORIES OF COMUNICATION The decibel Theory-loud The sell theory-sender Burden-chance reduce The minimet theory-less interest and questions

28. COMMUNICATION PATTEN IN NURSING Communication of nurse administrators with medical administrators Communication of nurse administrator with subordinates Communication pattern of nurse supervisors Communication pattern of bedside nurses.

29. CONFIDENTIALITY I ntroduction confidentiality mainly ago your privacy. Meaning the any information you write down or tell someone about will be kept between you and that person .It is common to confide in friends because you trust them. Keeping certain things confidential is kind of an unspoken rule in friendship. .

30. CONFIDENTIALITY contd … I ntroduction It is practiced in many profession. It is utmost importance for tee healthcare professionals. It is both a legal duty a well as an ethical duty.

31. DEFINITION OF CONFIDENTIALITY confidentiality means protecting, personal information .This information might include details of service user’s life style ,family health or care ,needs which they want to be kept private. -Wikipedia

32. PATIENT CONFIDETIALITY It is rights of an individual Identifiable medical information Insurance personnel as necessary Roles and responsibilities of upload confidentiality Interesting workload of the profession Patient permission for any disclosure

33. MEDICAL CONFIDENTIALIY Foundation of doctor patient relationship Privileged communication intended only for the knowledge of the particular person. The act to keep private information secret or undisclosed. It so both an ethical duty and legal duty

34. MEDICAL CONFIDENTIALIY contd … Respect of confidentiality is the code of medical ethics Hippocratic oath-ethical standard International code of ethics

35. PURPOSE OF CONFIDENTIALITY Patient feel free full frank disclosure of information to the physician Full disclosure help for diagnose and to treat Without patients express consent unless required to disclose information by law Expression rule information only discoed

36. IMPORTANCE OF CONFIDENTIALITY Neural human desire for privacy Fear of social embracement or disapproval Fear of discrimination and stigmatization information misused against patient Builds confidence and open communication Demonstrate doctors friendly to the patient

37. IMPORTANCE OF CONFIDENTIALITY contd.. Respects patient privacy ,dignity and individuality Respects patient autonomy Right to determine with whom ,when and how much of personal medical information is shared

38. IMPORTANCE OF CONFIDENTIALITY Encourage free exchange of information which is critical for Effective medical intervention Public health effort Preventing harm to others

39. DISCLOSURE PRINCIPLES With patient consent For benefit of patient Prevent harm to others When required by law Medical research or audit

40. DISCLOSURE contd … PRINCIPLES With informed consent Disclosure information recorded Information disclosed should not be beyond what is require to relevant.

41. BREACH OF CONFIDENTIALITY Patient consent or court order It can be oral and written by telephone or fax or electronically for example : via email or health information networks Special security apply to the electronic transfer of information Every one should know the confidentiality

42. BREACH OF CONFIDENTIALITY contd.. Critical in certain conditions are : Sexual history and STD Adolescent sexuality Alcohol and drug dependence Psychiatric condition

43. EXCEPTIONS Treatment of minors Abuse of a child or adult HIV positive patient Transportation of safety Duty to report harm/ injury

44. PUBLIC RELATION INTRODUCTION Public relation is an essential and integrated component of public policy or service. The professional public relation activity will ensure the benefit to the citizens, for whom the policies or services are meant for Effective public relations can create and build up the image of an individual or on organization or a nation .All.

45. PUBLIC RELATION contd.. INTRODUCTION All. the time of adverse publicity or when the organization is under crisis an effective public relations can remove the misunderstanding and can create mutual understanding between the organization and the public .

46. OBJECTIVES Explain concept and its important Explain the importance of organizational image Develop public relation programs in the hospital Explain about the methods of maintaining public relation in the community Tell about the public relation in an educational institution Understand the role of learn in public relation

47. DEFINITION OF PUBLIC RELATION Definition: public relation are knowing what the public expects and explaining how administration meeting these desires. -john millet .

48. NEED OF PUBLIC RELATION There is normally four distinct reasons for ever increasing necessity of public relations Increased governmental activities population explosion creating communication problems Increased educational standard resulting in rise in expectation progress in communication techniques- Clarification,listening,suggestion

49. NEED OF PUBLIC RELATION Well –executed public relation will Increase visibility for he hospital employees, program and services Position the hospital as a health care leader and authority within community or region Expand awareness of the hospital entire range of program and services

50. NEED OF PUBLIC RELATION contd.. Add in recruitment and retention of employees Support efforts to raise funds for new program Act as a foundation when negative news about he hospitals occur Boost employee morale

51. FUNCTION OF PUBLIC RELATIONS Public relation is establishing the relationship among the two groups (organization and public) Art or science of developing reciprocal understanding and good will It analyses of public perception and attitude ,identifies the organization policy with public interest and then executes the programmers for communication with the public.

52. ELEMENTS OF PUBLIC RELATION A planned effort or management function The relationship between an organization and its public Evaluation of public attitudes and opinions An organization's polices procedure and actions are in the public interest and socially responsible

53. ELEMENTS OF PUBLIC RELATION contd … Execution of an action and or communication programmed Development of rapport ,good ill,understanding and acceptance as the chief end result sough public relation activities

54. FORMS OF A PUBLIC RELATION Employee relation Community relations Government relations Media relations

55. PUBLIC RELATION PLAN FOR A HOSPITAL GOALS: public relation goals help direct the strattegies and tactics in future public relations endeavors The goals should clearly support hospital mission statement .while a mission statement may include wants of hospital and public to know in the hospital

56. PUBLIC RELATION PLAN FOR A HOSPITAL contd … Example; Ivy river hospital ,with its friendly ,helpful physicians and nurses, is the most dependable health care service provide in the sate

57. OBJECTIVES Objectives help determine specific outcomes from your public relations efforts .objectives should be clear and concise and include timing Example Increase awareness of the technology and medical advance used at he hospital within evergreen country over the next six months.

58. TARGET AUDIENCES Detail the group of people that are important to inform or influence ,and why Examples : Patient Physicians Media

59. TACTICS Tactics: Brochure/collateral Direct mail Letters, Post cards direct mail package, Specialty mailing

60. DISTRIBUTION METHODS Mail.,Fax,e-mail,face to face meetings Phone conference call, website ,newsletter, Public service announcement, press release, press kit, press conference, special event,speking engagement,video,video site BUDGETS Nothing is free Don’t underestimate time investments Shop around Evaluate options, be prepared for the unexpected opportunities

61. BUDGETS Budgets Nothing is free Don’t underestimate time investments Shop around Evaluate options, be prepared for the unexpected opportunities

62. METHOD OF IMPROVING PUBLIC RELAION IN HOSPITAL General, physical facilities Staff, name labels and uniform Importance of color, operating facility The specialty clinics, waiting time Delay in admission, ward reception

63. METHOD OF IMPROVING PUBLIC RELAION IN HOSPITAL CONTD… Privacy Food Cleanliness Information about illness Visitors Complaints of suggestions Mortuary and chaplain facility.

64. NEED FOR PUBLIC RELATION IN THE COMMUNITY TWO METHODS Operative methods Communicative methods OPERATIVE METHODS ; Cheerful and courteous behavior Prompt and efficient treatment Clear surroundings and well appearance of the workers High quality care is a key of public relations

65. NEED FOR PUBLIC RELATION IN THE COMMUNITY OPERATIVE METHODS ; Adequate physical facility with good functional layout To make others happy or must be happy himself Good morale of the employee,polices,procedures,and authoritty and accountability clearly understood by each staff

66. COMMUNCATIVE MEHODS COMMUNCATIVE MEHODS Making the available appropriate information to the patients ,relatives and visitor A provision to listen to verbal complains instead of insisting or written one Prompt reply to questions Provision of suggestion box

67. COMMUNCATIVE MEHODS CONTD.. Visual communication ,film shows, exhibitions, and hospital brusher are to be displayed Hospitals tours Holding an annual hospital day Using mass media.

68. QUALITIES OF PUBLIC RELATION Warm and friendly, Good common sense and organizing Ability, good judgment Creativity, critical ability, Imagination and appreciate others, Calm and not excitable person

69. QUALITIES OF PUBLIC RELATION Lively and inquisitive minds, Willingness to work long and in constraint atmosphere, Resilient sense of humor, Flexibility and ability in deal with many problems, Ability to communicate to capable of correcting and subediting others communication, Many language, Loyalty to the organization

70. INDICATORS FOR ASSESSING PUBLIC RELATION IN COMMUNITY Patient satisfaction survey General opinion pool Quality of care use checklist Number of complain received Extent of voluntary effort Turnover of health staffs Vital rates such as IMR,MMR,BR and DR in the area

71. INDICATORS FOR ASSESSING PUBLIC RELATION IN COMMUNITY Consistency of the attendance of the patient in clinics and health centers Donations Impatient leaving against medical advice Good recovery achievement of the health activities Poor recovery and high death rate Vital rates such as IMR,MMR,BR and DR

72. PUBLIC RELATION IN EDUCATIONAL INSTITUTION STEPS FOLLOWED IN EDUCATIONAL INSTITUTION : Listing and prioritizing of information is to be disseminated Ascertaining the existing knowledge level Communication objectives and prioritize Message and media Implementation of message and media

73. PUBLIC RELATION IN EDUCATIONAL INSTITUTION contd …. Impact assessment Message redesigned

74. TYPES OF PUBLIC RELATION Advertising Publicity Propaganda Public diplomacy Campaign Promotion

75. TYPES OF PUBLIC RELATION contd … Annual reports Collaboration or strategic structuring presentations

76. QUALITIES OF PUBLIC RELATION OFFICER IN THE EDUCATIONAL INSTITUTION Abundant common sense First class organizing capacity Good judgment and objectivity Imagination ability and ability to appreciate Infinite capacity for taking action

77. QUALITIES OF PUBLIC RELATION OFFICER IN THE EDUCATIONAL INSTITUTION contd.. Willingness to wok long Be realist and sense of humor Ability to write and speak English correctly Pleasant voice and ability to speak in public

78. Innovative in ideas Basic understanding about the profession Image building abilities Intelligences ,foresight,result oriented approach Media specialisation Editorial expertise Insight in research. QUALITIES OF PUBLIC RELATION OFFICER IN THE EDUCATIONAL INSTITUTION contd..

79. ROLE OF DEAN Faculty Finance Course scheduling and public relations Campus upkeep and student affairs Faculty communication Fee acounts Public relation with parents Sick room

80. JOURNALS Topic: Confidentiality and public interest disclosure .A framework to evaluate healthcare professional regulatory guidance Author :cayce myers Result: Now a days confidentiality maintain upload patient name,age,diagnosis in online security Patient rights ,vision ,policy, available services display in hospital to improve the public relation and quality of care. Ebp is the best communication for researcher.

81. SUMMARY So far we discussed about communication,-definition,purposes,importance,communication process, types of communication,barriers,elements of effective communication, communication pattern in nursing. Confidenialiy-definition,purposes,importance,patient and professional confidentiality,exxception of confidentiality. Public relation – definition,objectives,needs,functionselemens,forms , PR to community, hospital and educational institution, qualities of officers

82. CONCLUSION Communication is vital and essential part of directing and controlling organization, Confidentiality is the power of individual and our professional rights for every thing and maintain the ethics, humanity of the individual . Public relation is the backbone of quality patient services and got the information from higher authority to public. I thank for our madam for this wonderful opportunity

83. THEORY APPLICATION General system theory: INPUT Students deficit knowledge about confidently and PR THROUGH PUT Discussed about confidentiality and PR through AV AIDS OUTPUT Students gain more knowledge about confidentiality,PR FEED BACK

84. ASSIGNMENT Write an assignment about public relation