Nutrition communication

Nutrition communication

1. A Presentation ON Nutrition Communication

2. Communication A process of exchanging information & data person to person to a target audience, or community with definite goals and objectives. Also includes the response of the recipients. 2 10/4/2017

3. Nutrition Communication The art and technique of informing, influencing, and motivating individual, institutional, and public audiences about important nutritional issues . 3 10/4/2017

4. Objectives of Nutrition Communication To improve the nutritional status of a specific community To restrict misinformation about nutrition To implement healthy diet To encourage on home production practice To ensure better use of food resources To eliminate wrong concepts & idea about nutrition. 4 10/4/2017

5. Strategies of Nutrition Communication Must linked to the planned intervention Follow a systematic field information Aim to change the knowledge, attitude of the beneficiary group of population 5 10/4/2017

6. Identification Of Target Groups Primary target group: Mother of the children Segment A: illiterate mothers living in rural areas Segment B: illiterate mothers living in urban areas Segment C: literate mothers Secondary target group: Health workers, social workers, journalist, teachers. Tertiary target group: Administrative and technical officers of various sectors, father of the children. 6 10/4/2017

7. Tools of Nutrition C ommunication Message - Formulation of an idea or concept - Needs to transmit to specific population 7 10/4/2017

8. Cont … 2. Media - Channel of communication - Which transmits message Examples: Health centre and school lessons, Newspaper. 8 10/4/2017

9. Cont … 3. Supporting Materials - Elements used in message transmission Examples: Poster, Projector, white board, leaflet, wall chart etc. 9 10/4/2017

10. Media of Nutrition Communication Auditory aids: M icrophones , tape recorders, radio. Visual aids: W hite board, flannel graph, projectors, silent films. Audio-visual aids: Tv , computer, slide tape combination, sound films. 10 10/4/2017

11. Limitation of Media Physiological: D ifficulties in hearing, expression Psychological: E motional disturbances , language or comprehension difficulties. Environmental: N oise , invisibility, congestion. 11 10/4/2017

12. Methods of Nutrition Communication Individual approach Personal contact Home visits Personal letters 12 10/4/2017

13. Cont.. Advantages Helps an agent in building rapport Facilitates to gaining about knowledge of nutrition Helps in changing attitude of the people Enhances effectiveness of group & mass methods Facilitates getting feedback information Disadvantages Time consuming Has low coverage of audience May develop bias towards some persons 13 10/4/2017

14. Methods of Nutrition Communication 2. Group approach Lectures Demonstration Discussion methods Field visit 14 10/4/2017

15. Cont… Advantages Enables face-to-face contact More opportunities for interaction & feedback Less expensive than individual method More effective than mass method Disadvantages May create a difficult learning situation 15 10/4/2017

16. Methods of Nutrition Communication 3. Mass approach TV, Radio , Newspaper, Internet Printed materials, Direct mailing, Posters, Exhibition, Model Folk methods 16 10/4/2017

17. Cont.. Advantages Suitable for creating general awareness Helps in transferring nutritional knowledge Large number of people communicated within a short time Facilitates quick communication Less expensive due to more coverage Disadvantages Less intensive methods Little scope for personal contact Little opportunity for interaction Difficulty to get feedback information 17 10/4/2017

18. Formulation of Nutritional Message 18 10/4/2017

19. Criteria of a Good Nutritional Message Epidemiogically correct Affordable Culturally acceptable Realistic Meets a felt need Easy to understand 19 10/4/2017

20. Testing of nutritional message 1 . Focused Group Interview If no. of respondants is less, then further modification of message is needed. 20 10/4/2017

21. Cont… 2. Individual in-depth Interview Field testing on individual basis In-depth exploration of target audience, attitude, belief and emotion in response to the message 21 10/4/2017

22. Cont … 3. Questionnaire 22 10/4/2017

23. Development of Curriculum A two-way flow of information and resources should be emphasized in all nutrition and communication programs. More and better quality training programs are recommended. Should effectively combine the process and approaches of social marketing, social mobilization of communication. 23 10/4/2017

24. References Park Community Medicine ESSENTIALS OF PUBLIC HEALTH DENTISTRY – SOBEN PETER Bulletin of the World Health Organization 2009;87:116-122. doi : 10.2471/BLT.08.051789 Social Communication in Nutrition: A Methodology for Intervention- Michel Andrien Nutrition Education for the Public: Discussion Papers of the FAO ..., Issue 62-Food and Agriculture Organization of the United Nation 24 10/4/2017