NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptx

Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.

Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.

Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.

1. April 2024 Ecosystem Modernization

2. Let’s chat 2 Introductions Gen AI in operations Gen AI in customer experience How to start today

3. Introductions 10x Sitecore MVP: Technology, Commerce, Ambassador 16 years of Sitecore & Microsoft delivery MarTech enthusiast — XM Cloud, Azure, AI VP, Digital Solutions, Altudo Vasiliy Fomichev Applied AI Workshop: [email protected] [email protected] @vasiliyfomichev www.cmsbestpractices.com

4. W e deliver digital personalized CX at scale    4 1-to-1 Customer Experiences CX strategy Content and Commerce Experience Delivery Testing & Personalization Engine Customer Data Management Analytics & Measurement What you have to say and offer your customers. Content Where and when you communicate with your customers. Experience Delivery Customer Who you want to engage with Converse with individuals based on their interests and preferences. Personalization & Optimization

5. Gen AI serves as an operational accelerator and CX enhancer 5 Operations Cost savings Reduce effort for lengthy tasks Automate operations Reduce dependency on specialized resources (designers, copywriters) Reduce number of systems, integrations, vendors Customer Experience (CX) Conversion rate optimization Increase engagement Capture more leads Enable hyper-personalization Accelerate experimentation

6. Gen AI serves as an operational accelerator and CX enhancer 6 Operations Cost savings Reduce effort for lengthy tasks Automate operations Reduce dependency on specialized resources (designers, copywriters) Reduce number of systems, integrations, vendors Customer Experience (CX) Conversion rate optimization Increase engagement Capture more leads Enable hyper-personalization Accelerate experimentation

7. Reaching SEO goals with the help of Open AI Interstate Battery System of America, Inc., is a US privately owned battery marketing and distribution company. The company’s distributor network consists of 300 wholesale warehouses and is backed up by more than 150,000 Dealers around the world. Location detail pages are required for SEO to promote 75,000 dealer locations It took over a year to get through 1,500 locations Azure Open AI location content and metadate generation – 9 weeks. 7

8. Content marketing campaign automation with Gen AI Automate content marketing campaign creation Automate strategic content allocation Auto-populate content 8 We are elevating experiences with internal operations for content marketing campaign planning and content creation. Credit: Brian Bishop Digital Solutions Director, Sitecore

9. Drive customer engagement with Azure Open AI securely Increase content and product findability with a chat bot powered by Azure OpenAI Turn digital interactions into conversations to drive engagement Turn conversations into lead captures for high-value content 9 Increase customer engagement, drive leads, and improve content discoverability.

10. Generative AI helps drive maximum value out of all stored content 10 1. Publishing Request AUTHORS 5. Index Documents/Media 6. Create Chunks 7. Generate Embeddings 4. Data Import AI-CHATBOT 1. Query 6. Response AZURE OPEN AI 2. Generate Embeddings SITECORE (AI Chatbot Module) 3. Push Content COGNITIVE SEARCH BLOB STORAGE CHAT WEBAPP 2. Query 3. Grounding Embedding GPT-4 RAG 4. Prompt 5. Completion

11. 1. Publishing/Workflow Request Architecture AUTHORS 6. Index Media 7. Create Chunks 8. Generate Embeddings 5. Data Import 1. Query 7. Response AZURE OPENAI 3. Generate Embeddings 4. Push Document COGNITIVE SEARCH SHAREPOINT CHAT APP 3. Enriched Query 4. Results Embedding Model GPT Model RAG 5. Prompt w/ Grounding 6. Completion MONITORING USERS 2. Streaming data merging REAL-TIME/ EXTERNAL DATA LOGIC APP 2. Data Indexing MERCHANDISERS 1. Update Request BLOB STORAGE SITECORE DXP SITECORE ORDERCLOUD

12. Get started now with learning “prompt engineering” Set the context Ask the model to play a role or explain your role Provide as much relevant detail as possible Ask for help in improving your prompts Ask the model to ask follow up questions to give a better answer Ask if there is anything in the prompt that’s not clear or well-understood Ask follow up questions Use screenshots for visual reference (style, likeness) Use a variety of LLMs; most accurate results come from internal copilots. 12

13. Generative AI should be used with caution for important decisions Remember that Gen AI is in simple terms a sophisticated auto-complete. Fact check when performing important research. 13

14. Let’s stay in touch! VP, Digital Solutions, Altudo Vasiliy Fomichev Applied AI Workshop: [email protected] [email protected] @vasiliyfomichev www.cmsbestpractices.com LinkedIn Calendly