Nykaa Business Overview final ppt for me

nykaa buisness overview

1. Nykaa Business Overview Founded by Falguni Nayar | Beauty, Personal Care & Fashion

2. Introduction to Nykaa • Founded: 2012 by Falguni Nayar • Industry: Beauty, Personal Care & Fashion • Headquarters: Mumbai, India • Leading omni-channel lifestyle retailer

3. Business Model • Online & Offline (Omnichannel presence) • Marketplace + Owned Brands • Focus on beauty, wellness & fashion • Subscription & loyalty programs

4. Growth Journey • Started as online-only platform • Expanded to 150+ offline stores • IPO in 2021 – oversubscribed • Expansion into fashion with Nykaa Fashion

5. Key Strategies • Digital-first & data-driven approach • Influencer & social media marketing • Exclusive brand partnerships • Customer personalization & loyalty programs

6. Achievements • India’s top beauty retailer • Strong customer loyalty base • IPO success in 2021 • Falguni Nayar: India’s wealthiest self-made woman entrepreneur

7. Challenges & Future Outlook • Intense competition (Amazon, Myntra, Tata Cliq) • Expansion into Tier-2 & Tier-3 cities • Focus on profitability & sustainability • Global expansion opportunities