Nykka Vs Purple Business Operation Comparison

This presentation is about the business model comparison of 2 similar business but one leading to profit and other burning cash.
Tilt cosmetics

1. Nykaa VS Purplle Successful Operation Management

2. INTRODUCTION In 2015, Nykaa launched its collection of in-house beauty products via Nykaa Cosmetics and later expanded it across categories of Eyes, Nails, Face, Lips. The Nykaa Naturals portfolio is a collection of skincare and personal care products. Founded in 2012, Purplle is one of India's leading Omni channel beauty destinations. A strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users.

3. NYKAA & PURPLLE PRODUCT PORTFOLIO

4. Extensive Product Range Affordable Beauty Solutions Diverse categories and Private labels. Cost effective and Value for money. Omni channel Presence Private Label Focus Retail stores and Nykaa luxe. Extensive private label range. Beauty Content and Community Emerging and Niche Brands Nykaa beauty book and Nykaa network. Focus on emerging brands. Personalized Shopping Experience User-Friendly interface Advanced technology Simplified shopping experience Wide Range of Brands Innovative Offerings International and Luxury brands. Exclusive products USP

5. Lean Business Model.

6. Lean Business Model.

7. Competitors and Shares Myntra , Amazon India, Flipkart, Sephora India, Sugar Cosmetics, The Body Shop, Forest Essentials, Mamaearth .

8. Nkyaa : Product Sales: The revenue from the sale of products amounted to over ₹43 billion in FY 2023, which was an increase from the previous financial year2. In contrast, the revenue from the sale of services was over ₹7 billion in the fiscal year 2023. Purplle : DTC Sales: Continued strong performance with accelerated growth.Notable increase due to more brands and products

9. Nkyaa typically has lower operational and marketing costs due to a leaner approach, while Purplle faces higher expenses from broader operations and substantial marketing investments.

10. Financial performance

11. Nykaa Omnichannel Presence: Brand Diversity: Content-Driven Commerce Customer Engagement: Diverse Product Range High-End Brand Partnerships Customer Education Purplle: Online-First Approach: Affordability Niche Market Focus: Market Penetration: Private Label Development Technology Integration Localized Marketing: Promotions and Marketing Strategies

12. Reason of Success Omni-channel Strategy. Extensive Product Range. Content-driven Marketing. Brand Collaborations and Celebrity Endorsements. Personalization and Technology. Strategic Sales and Promotions.

13. Conclusion Both Nykaa and Purplle are considered success stories in the Indian beauty and personal care market. They have established strong brands, expanded their customer bases, and shown significant growth. While they face challenges, their innovative strategies and market positioning have helped them achieve considerable success.