Subtitle: A Case of Safety Culture and Crisis Management Presented by: m.umair amjad (21-enc-54) ali hammad (21-enc-57) Date: 27-may Title: The Fukushima Nuclear Disaster
AGENDA Background Date: March 11, 2011 Location: Fukushima, Japan Event: Earthquake + Tsunami → Nuclear Crisis Affected Plant : Fukushima Daiichi (Operated by TEPCO)
What Happened? Tsunami disabled cooling systems Reactor core meltdown in 3 units Radiation leakage → Massive evacuations Emergency systems failed
Impact of the Disaster 160,000+ displaced people Environmental and health hazards Global concern over nuclear safety Loss of trust in TEPCO and Japanese authorities
Failure in Safety Culture Ignored expert warnings and safety upgrades Lack of risk perception and preventive mindset Overconfidence and complacency Poor internal communication and learning culture
Crisis Management Failure Delayed response and decision-making Confusion between government and TEPCO roles Poor communication with public and media No clear emergency leadership or chain of command
Organizational Behaviour Perspective Weak organizational culture = disaster amplification Poor leadership and decision-making under stress Lack of emotional intelligence in communication Failed to build a learning organization
Post-Disaster Reforms Creation of independent Nuclear Regulation Authority (Japan) New safety protocols and disaster drills Shift toward renewable energy in Japan Emphasis on transparent decision-making and accountability
DYNAMIC DELIVERY Learn to infuse energy into your delivery to leave a lasting impression One of the goals of effective communication is to motivate your audience
OB Lessons for Organizations Develop a strong safety and ethical culture Promote open communication and whistleblower protection Train leaders for crisis management and emotional resilience Continuously learn from internal and external failures
Conclusion Fukushima was a human-made failure worsened by weak OB practices Organizational behaviour directly impacts safety and survival Businesses must foster a culture of responsibility, learning, and leadership
References International Atomic Energy Agency (IAEA). (2015). The Fukushima Daiichi Accident. National Diet of Japan. (2012). The Official Report of the Fukushima Nuclear Accident Independent Investigation Commission. World Nuclear Association. (2023). Fukushima Accident 2011. TEPCO Reports and Press Releases (2011–2012) Robbins, S. P., & Judge, T. A. (2022). Organizational Behavior (18th Ed.). Pearson. BBC News, CNN, The Guardian – Articles from March 2011