Objectives of Business communication - definition and 10 objectives

Objectives of Business communication - definition and 10 objectives
In this i have explained the objectives, benchmark of communication along with introduction definition and conclusion

1. Presented by Anjugamozhi S MA (HRM) 1 yr BUSINESS COMMUNICATION Objectives of Communication

2. INTRODUCTION Communication is as old as human beings Forms of codes, signals, indications and expressions Communication led to development of language DEFINITION Communication derived from latin word COMMUNIS means common It signify the process of transferring or receiving ideas by using any channels of communication

3. BENCHMARK OF COMMUNICATION COMMUNICATION PLANNING AND DECISION MAKING MEASURING RESULTS

4. 10 OBJECTIVES OF COMMUNICATION BUILDING AWAENESS spreading information about a product or service or generally An information PROVIDING INFORMATION AND EDUCATION Educating or imparting knowledge happens through continuous Process of communication only PERSUASION To influence the attitudes, feelings or thoughts of others or simply their actions ENTERTAINTMENT Media industry like radio, TV etc communicate current issue , Business and fashion etc. MOTIVATION Provide people with motive or incentive for their efforts

5. 10 OBJECTIVES OF COMMUNICATION WARNING Urging or advising someone to be useful SUGGESTION Giving smaller piece of information to enhance the outcome of t he activity BEST COORDINATION Coordinates employee of the organization to achieve the goals INCREASING EFFICIENCY Managers communicate right ideas, practices, strategies etc ADVICE AND COMPLAINT It is given to people who have an problem or issue When there is defects and faults it can be rectified through communication

6. ORGANIZATIONAL OBJECTIVES Bringing dynamism Effective employee orientation Create better consciousness Directing subordinates Discouraging misinformation, ambiguity etc Giving facts rather than information CONCLUSION An objective is nothing but what we want to achieve or accomplish for ourselves in the future These objectives of communication are deciding factors of success of organization