oferta de servicios de una microempresas

informativo

1. Por qué una descripción adecuada de un producto o servicio te ayuda a captar nuevos clientes

2. La descripción detallada de un producto y servicio incluyendo información sobre precio y nivel de calidad no es algo habitual en todos los sectores. Saca provecho de ello para diferenciarte de tu competencia

3. Lo que te aporta una descripción adecuada de un producto o servicio Teníamos 3 tipos de servicio que se diferenciaban sobre todo en el nivel de la calidad del contenido. Es cierto que al final únicamente nos quedamos con el producto “ premium ” porque los demás no daban margen y el cliente no quedaba realmente satisfecho aunque estuviera pagando poco. En lo que si acertamos es por primera vez describir un servicio de manera detallada que hasta entonces era intransparente para un cliente potencial.

4. Diferenciación de la competencia : en algunos sectores una descripción aporta más transparencia a tus clientes potenciales. Parece que algunas empresas no quieren hablar sobre precios hasta que hayas pasado 3 entrevistas con comerciales. Creas expectativas precisas : no te interesa prometer lo que lo que luego no puedes cumplir. Una descripción precisa te ayuda crear o sobrepasar las expectativas para que tu cliente quede satisfecho y te vaya recomendando a más personas. Reduces el número de quejas y devoluciones : visto que el cliente en la mayoría de los casos entiendo exactamente lo que recibe (y tú eres capaz de cumplir lo prometido al 100%), tienes un ratio más bajo de clientes insatisfechos que se quejan o piden devoluciones.

5. Cómo describir un producto o servicio Recientemente me he dado cuenta que al final mi tesis doctoral sirvió para algo porque incluso he aplicado algunos conceptos en Coguan . El trabajo estaba enfocado en procesos de innovación para servicios y productos TIC. Tanto en la práctica como en la teoría una descripción se realiza con 5 elementos.

6. Precio : poner un precio a un servicio o producto debería ser algo completamente normal. Como habéis visto en mi anécdota hacerlo público puede ser algo “revolucionario” para algunos sectores que ganan dinero por intransparencia . Cantidad : cada precio tiene que estar en relación con una cantidad. En el supermercado pagamos por unidad o por peso del producto. Si se ofrece un servicio se puede tratar p.ej. de horas incluidas con la contratación.

7. 3. Nivel de calidad : en el sector de los servicios TIC existen los  Service Level Agreement  (SLA). Un SLA del 99% indica que un servicio contratado tiene que estar funcionando correctamente en el 99% del tiempo de uso. En el uso de productos se expresa con la garantía de 2 o más años . 4. Funcionalidad : en una parte que contiene más textos hay que explicar lo que hace el producto o servicio. Lo más sencillo es hablar de funcionalidades desde las más globales como “lavar ropa” para una lavadora o “secar pelo” para un secador y luego detallando con las subfuncionalidades .

8. 3. Nivel de calidad : en el sector de los servicios TIC existen los  Service Level Agreement  (SLA). Un SLA del 99% indica que un servicio contratado tiene que estar funcionando correctamente en el 99% del tiempo de uso. En el uso de productos se expresa con la garantía de 2 o más años . 4. Funcionalidad : en una parte que contiene más textos hay que explicar lo que hace el producto o servicio. Lo más sencillo es hablar de funcionalidades desde las más globales como “lavar ropa” para una lavadora o “secar pelo” para un secador y luego detallando con las subfuncionalidades .

9. 5. Proceso de contratación y requerimientos : si quieres comprar alcohol en un supermercado tienes que mostrar que tienes más de 18 años. Si compras un software te indica los sistemas operativos compatibles. En una formación hay que indicar los conocimientos previos para participar en cada curso . Describir un producto o servicio puede parecer una tarea sencilla. La cosa cambia cuando realmente te pones con ello y dudas sobre los elementos que debe incluir y los que no.

10. E jemplo se encuentra en la hoja word

11. Como su nombre lo indica hacen referencia a elementos normativos, jurídicos o legales. Básicamente, son los trámites o procesos que se deben realizar para obtener los permisos o documentos necesarios para la operación de la empresa. Para llevar a cabo una actividad productiva sin limitaciones y actuar con libertad se requiere estar en sintonía con lo dispuesto en las leyes. Para esto necesitas contratar abogados o profesionales en Derecho para que te orienten y gestionen en todos los trámites. Además, te dirán cuál es el mejor tipo de empresa a constituir según tus objetivos o la naturaleza de tu emprendimiento.

12. Our guiding principles Integrity For a us, integrity means operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards Customer focus We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services Collaboration We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge, skills, resources, and ideas Innovation Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business

13. Competitor analysis Features Compare features and benefits of your product Pricing Analyze competitor’s pricing and offers Customer feedback Examine customer feedback on your products Monitoring Keep an eye on their offers and launches Emerging trends Identify emerging trends in your industry Organic search How are your competitors optimizing their SEO?

14. 333,000 New Instagram followers 5m 23s Average reading time on our posts 3 languages We publish our content in different languages for more reach

15. Market share Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Here’s the market share of our industry Market share is the percentage of a market that is controlled by a particular company or industry. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry

16. Key actions items First quarter Second quarter Third quarter Key action 1 Create detailed procedures Monitor and review process performance Measure the effectiveness of processes Key action 2 Use data analytics to gain insights Develop strategies to reduce waste Stay up to date with new technologies and trends Key action 3 Invest in technology solutions for automation Establish control of spend and reduce overhead Foster an environment of collaboration Key action 4 Focus on continuous improvement Ensure proper management of resources Research best practises from outside

17. What to show in a mockup Product/website description: A brief overview of the product/website, including its key features, dimensions, and materials used Features and benefits: A detailed explanation of the features and how they will benefit the user Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform 01 02 03

18. Buyer persona infographic “This is a quote, words full of wisdom that can inspire anyone who reads them” Name Age and occupation Bio Make a short description of what a typical customer would be. Be precise! Personality Explorer, adventurous. Likes the outdoors and camping Engaged on social media, speaks for themselves Not easily influenced by ads or social media Motivations Pain points Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs Creativity Ecology Music

19. Roadmap infographic Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Understanding Analyze and understand the needs of your target audience Conduct research Research existing products in the industry and analyze how successful they are Brainstorm ideas Generate ideas based on user feedback and research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes to ensure that it meets user requirements Analyze feedback Analyze feedback

20. Market size overview $100M $20M $5M Outer circle Include the total size of the market, which represents the entire potential customer base for the product or service Middle circle Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors such as demographics, geography, or specific needs Inner circle Indicate the current market size, which represents the portion of the target market that the company has successfully captured

21. Social media stats Xxx billion Users worldwide Xh xmin Average time spent Xx Numbers of platforms used Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Worldwide reach Xxx billion Country 1 users Xxx billion Country 2 users

22. Case studies Instagram giveaway A product giveaway for our second anniversary Approach Preparing a set of posts and stories we can share on Instagram to let more people know about our brand We can get shared more and mabe reach virality if our content is attractive and easy to share Results 23% 80% +10% Increase in shares Increase in followers Increase in clicks Key takeaway 1 Key takeaway 2 Content posted on weekdays is shared more We must design new content to keep new users

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