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1. Fresh and Healthy Lunchbox

2. Problems 40 % stunted growth (Dawn 2019), and 20 % obesity and overweight. 8 out of 10 parents are worried about their children lunch. Unhealthy lunches are source of lower academic and future Professional performance, depression, bipolar disorder, schizophrenia, and other diseases (Jeanne Segal and Lawrence Robinson, 2019).

3. Solutions Providing lunchboxes with well-balanced diet for proper growth and development. We will provide 60% organic foods, contain lean proteins, lower fat, fewer calories, less sodium and vegetables and whole grains. Our school meals are affordable and satisfying for parents & children (due to low cost structure and great meals).

4. Value Proposition Healthy, Fresh, Yummy and Presentable. Other Values Convenient and Easy Small Toy in Each Lunchbox.

5. Unfair Advantage We are Giving the Value Providing Healthy, Fresh and Organic Food in Affordable Price We have Variety of Food with well-balanced diet and Nutrition. Protein : Eggs, Chicken, Seafood, Beef Grains : Whole Wheat Bread, Pasta, Rice Dairy : Cheese, Yogurt Fruits and Vegetables : Fresh fruits and juices, Potato Products, Vegetables Misc : Peanut Butter, Cookies

6. Healthy Bite Menu

7. Customer Segments In Pakistan, more than 17.6 million children are enrolled in primary School, out of which 6 million in private schools. Our Target market is students of private schools which have more than 3000 fee, enrolled in primary school with age 3 to 10 years of Bahawalpur. It is estimated that more than 18000 students are studying in these schools, and we want to capture at least in 10% in first 2 years of our operations with double digit growth.

8. Key Metrics Production Deliver Parents Convincing

9. Channel of Distributions Telephone/Mobile phone Bookings Online Booking on our website School Canteens Our office Social media and email. Third-party sites like Foodpanda (Future plan).

10. We need a Investment of 575,000 Rupees to initially run this Business Particulars Amount Place Rent 15,000 Maintenance/Interior 50,000 Crockery 70,000 500 Lunchboxes 50,000 Stock 25,000 Delivery Bags 30,000 Bikes for Delivery 250,000 Customer Acquisition Cost 40,000 Cooks 45,000 Total 575,000 Rs. Cost Structure

11. Revenue Model Particulars Year 2020 Year 2021 Year 2022 Estimated Consumers 500 Students 900 Students 1400 Students Sale/student in month 1720 1890 2060 Total sales in Month 500*1720 = 860,000 900*1890 = 1,701,000 1400*2060 = 2,884,000 C.G.S / student in month 1120 1168 1262 C.G.S / Month 500*1120 = 560,000 900* 1167 = 1,050,300 1400*1262 = 1,766,800 Gross Profit 300,000 650,700 1,117,200 Other Expenses / month 200*500 = 100,000 240*900 = 216,000 290*1400 = 406,000 Net Profit / Month 200,000 434,000 711,200 The Cost of next year increase according to the inflation and Quantity of Product.

12. Revenue Streams Through Lunches Custom Fresh Juices Economy of Scale High Quality, Low Cost, Low Profit Margin and High Customer Interest.

13. THANK YOU