INTRODUCTION TRADING NAME: OLA INDUSTRY: TECHNOLOGY FOUNDED: MUMBAI, MAHARASHTRA, INDIA (3 DEC. 2010) SERVICES:- TAXICAB, VEHICLE FOR HIRE. EMPLOYEES:- 5000 (2015) REVENUE:- 418.25 cr (2014-15) PRIVATE COMPANY
HOW IT’S WORK Open Ola App > Detects Location via Phone’s GPS > Shows Cabs of Various Categories Nearby > Tap on a Category of Choice > Click Ride Now If the driver accepts the ride, you get confirmation message on screen with Driver Details> Payment Debited from your Ola M Business
BILLS OF OLA CABS CONSIST OF FOLLOWING ELEMENTS: 1: Base Fare [Charged Flat] 2: Distance Fare [Charged Km Wise] 3: Ride Time Fare 4: Peak Pricing 5: Service Tax [5.6 %] 6: Swach Bharat Tax [0.2%] 7: Toll Charges.
CORPORATE TIE UPS/ EVENT TIE UPS OLA MONEY WALLET TRIP BASED COMMISSION FLEET LEASING(TO DRIVERS) PEAK TIME CHARGES CAR TYPE VEHICLE ON-BOARDING FEE REVENUE LINE
INVESTORS:
In April 2016, Ola launched an e-rickshaw category on its platform
GENERAL NEED & INTEREST IN TAXIS SERVICES CONVENIENT WEAK DIFFRENTIATION STABLE MARKET TREND TO LESS OWN CARS EXISTING KNOWLEDGE ABOUT BUSINESS. EXISTING CUSTOMERS INCREASING POPULATION BAD OR NO CI/CD NO INTEGRATED MARKETING CAMPAIGN PEOPLE THINK THESE ARE TOO EXPENSI VE SAFETY DISCUSSION IN MEDIA PUBLIC TRANSPORT IMPROVEMENT MORE PASSENGER USING PUBLIC TRANSPORT EXISTING BEHAVIOUR OF CUSTOMERS. SWOT ANALYSIS STRENGTH WEAKNESS OPPORTUNITY THREATS