OM PRESENTATION Presentation about economy

It's about how operations management work

1. Aleeza zainab 89 Ayesha Amir 99 Duaa fatima Rukhsar irfan 150

2. DAWN FOODS

3. Aleeza zainab Roll no.89

4. Introduction: •Leading Frozen food manufacturer of Pakistan. •Offer wide range of ready to cook, ready to bake frozen products. •Launched in 2008 to meet growing demand History: Benefits from parent company Dawn Bread. Established in 1980. Offer quality and affordable products.

5. Products Began with frozen dough products like parathas and expanded it's range to ready to cook items . Products categories : •Chicken products, e.g , kababs , nuggets •Vegetable products, e.g , samosas •Wheat products, e.g , parathas Product strategy options: Dawn foods use low cost strategy, as it offer products cheaper than its competitors, i.e , K&N.

6. Cost Leadership Dawn foods is using cost leadership, as it is selling products at lower price than its competitors.

7. Products life cycle Introduction: •Dawn foods was introduced in 2008. It involved creating awareness through marketing campaigns and promotions . Growth : Dawn Foods focused on expanding distribution, increasing production capacity, and optimizing supply chain logistics to meet growing demand.

8. Maturity Currently it is maturity stage of dawn foods. It works on maintaining market share by ensuring consistent quality and improvements . Decline Dawn Foods is currently active and selling their products, they may have many products at various stages of their lifecycle, with some potentially in the maturity stage and not yet in decline.

9. Ayesha aamir Roll no. 99

10. Competitors Some of the competitors in Lahore could include bakeries like Kitchen Cuisine, Jalal Sons, and k&N These competitors offer a range of baked goods and confectionery items, so Dawn Foods likely focuses on its unique product offerings, quality, and customer service.

11. Process strategy Product focus They concentrate on developing and providing high-quality bakery goods such as mixes, bases, icings, fillings, and frozen bakery products. Dawn Foods' product focus involves continuously innovating and expanding their product line High volume and low variety

12. Forecasting One common method used for sales forecasting is the time series analysis, where data is analyzed over time to predict future sales. Techniques like moving averages(weighted) , naïve approach , can be applied to forecast sales based on historical data patterns.

13. Dua Fatima Roll no. 143

14. Capacity •Design capacity •Effective capacity Planning over a time horizon • short term planning •medium term planning •Long range planning . Managing Demand Adjusting to seasonal demands.

15. Location and innovation •Proximity to suppliers •Proximity to markets •Proximity to competitors .

16. Transportation model •points of supply Location where frozen items manufactured, warehouses, storage points where products are distributed •Point of demand General stores Super stores Malls Cost Minimization Reduce shipping cost * Efficient Resource Allocation * Operational Efficiency * Balanced supply chain

17. Rukhsar irfan Roll no. 150

18. Supplier Manufacturer Retailer Final Consumer ( Raw Material e.g meat ) (Dawn Food) (Different departmental stores)

19. Cycle view of Supply chain Replishment &Manufacturing cycle Customer Order Procurement Cycle Final customer Different departmental and grocery stores Dawn food Meat supplier

20. Push and Pull Process Supplier Manufacturer Retailer Final Consumer Pull Process (Push & Pull boundary) Push Process

21. Layout Strategy Dawn frozen products are placed in the freezer strategically so that the customer finds them easily.