Omfed

Omfed

1. OMFED PRESENTED BY :- NIHAR RANJAN BEHERA ID- 1805205028 GUIDED BY :- Dr. MOHIT SHARMA

2. INTRODUCTION Orissa State Cooperative Milk Producers Federation The Milk Union was established in the year 1978. At the village level :Primary Dairy cooperative society At the district level :District milk union. At the state level the State Cooperative Milk Producers Federation OMFED was registered in 1980. OMFED started to work since 1981.

3. PROFILE Chairperson:- Sarojini Mishra Managening director- Shri Vishal Gagan (IAS) Headquarter :- D-2 Saheed Nagar Bhubaneswar (751007) Area covered- Odisha Founded – 1981 Industry- Dairy Chairman- shree Bishnupada Sethi Owner- GOVT of Odisha Product- Milk, Milk Product, Horticulture Product, Kandhamal organic product, Cattle Feed Tag line- “ A TASTE OF PURE JOY YOUR HEALTH OUR CARE ”

4. Operating Area Bhubaneswar City Cuttack Jajpur town Jajpur Road Puri Khurda Nimapara Konark

5. DKL M U B O U DH MU S AM B A L P UR MU BDK,BLSR,MBHJ MU PURI MU CTC MU K E O N JHA R MU BOLANGIR KA L A H A N DI , NUAPADA MU S UN D A R G ARH MU KORAPUT MKG, NVNGPUR R A Y A GA D A K A ND HAMAL MU P R O C U R EMENTS

6. MORNING=Delivery starts from 2-30-3.30 am Mobile van=10.30 am Evening=2.30-3.30 pm Channel Distribution System Channel distribution System

7. MILK PRODUCTS Mi l k • Toned Milk Ghee Flavoured milk Pista Chocolate Elaichi Cold Coffee Skimmed Milk Powder Curd Whole milk curd Sweet curd Plain curd Table Butter Paneer Omfed Pedda H O R TI C U L TURE PRODUCTS Jam Sauce T o m a t o Chilly M an g o Mi x ed Hot n Sweet P ick l e • • • RTS • • • P i ne ap p l e Lemon Ginger AGRO PRODUCTS KTP (Kandhamal Turmeric Powder) Mustard Seeds Kandhamal Honey PRODUCT MIX

8. Product & Pricing:  Milk products: Product Name Packaging size M.R.P COMPANY MARGIN(RS) RETAILER MARGIN(RS Omfed Peda Packet 25.00 3.25 2.00 Skimmed milk powder Laminated pouch 37.00 2.25 1.50 Cow Milk Poly pack 20.00 0.10 0.70 Cold coffee Disposable bottle 15.00 2.00 1.75 Sweetened flavored Milk Disposable Bottle 15.00 2.00 1.75

9. Milk products contd. Butter milk Pouch 5.00 1 . 2 5 0.25 Ghee (1Lit.) Polyjar 256.00 2 . 5 2.00 Sweet curd Cup 7.00 1 . 3 5 0.65 Plain curd (200g) Plastic 7.00 1 . 3 5 0.65 Whole milk curd (500g) Pouch 15.00 2.00 1.75 Table butter (500g) Pack 87.00 3.75 2.25 Lassi Pouch 6.00 2.00 1.00 Chennapoda (500g) V Pack 50.00 3.50 2.50 Paneer(500g) V Pack 60.00 3.50 2.50 Kheera Cup 14.00 2.50 1.25

10. COMPETETIORS KAMDHENU NAV JEEVAN PRITVIRAJ AMUL L OCA L MI L K VEN DORS

11. Demand is highly more than supply in case of OMFED product For promotional activities : ELECTRONIC MEDIA: DD-ORIYA O-TV ETV ORIYA HOARDINGS . WALL PAINTINGS GLOW SIGNS.

12. Thank you