Once-In-a-Lifetime Opportunity - BHHS Homesale Realty

August 2024 sales meeting for the Lancaster County offices of Berkshire Hathaway HomeServices Homesale Realty covering the following topics: 1. Assumable loans (Homesale Mortgage), 2. NAR changes affecting Homesale Settlement Services, 3. Independent contractors' insurance needs (Homesale Insurance), 4. Visibility of cooperating broker compensation on Homesale.com, 5. NAR changes tip sheet, 6. Buyer Broker value presentation with Jimmy Burgess and Andrew Undem, 7. Update on Office Exclusives, 8. Zillow Showcase, 9. Virtual expert panels, 10. Video scripts, 11. Businesses that started during challenging times, 12. *NEW* forms review, 13. The Life of an Olympian and REALTOR in 2024.

1. Once-In-a-Lifetime Opportunity Lancaster County Sales Meeting August 2024

2. Assumable Loans 8/16/2024 2

3. Assumption Scenario 8/16/2024 3

4. Assumption Scenario 8/16/2024 4

5. Exclusive Buyer Incentives 8/16/2024 5

6. ClosingLock Success Story 8/16/2024 6

7. NAR Changes & Title 8/16/2024 7

8. Information We Will Need 8/16/2024 8

9. Get the Insurance You Need 8/16/2024 9

10. Why do I need insurance? 8/16/2024 10

11. Sunshine Kids Golf Fundraiser 8/16/2024 11

12. Sunshine Kids Golf Fundraiser 8/16/2024 12

13. Visibility of Cooperating Broker Compensation 8/16/2024 13

14. NAR Changes Tip Sheet 8/16/2024 14

15. Buyer Broker Value Presentation for Real Estate Agents 8/16/2024 15

16. Office Exclusives 8/16/2024 16

17. Zillow Showcase 8/16/2024 17

18. Elevate Your Listing Strategy 8/16/2024 18

19. Transforming Leads into Clients 8/16/2024 19

20. Video Scripts 8/16/2024 20

21. NAR Update Buyer Agreement – Video Script 8/16/2024 21

22. NAR Update Buyer Agreement – Video Sample 8/16/2024 22

23. 8/16/2024 23 “ I’m three decades into this business. This is a once-in-a-lifetime opportunity! No different than when you look back over the history of all great businesses, most of them started during recessions, depressions or moments of change. This is not a recession or depression, but it is a moment of change.” - Tom Ferry Real Estate Coach & Speaker

24. Businesses that Started During a Challenging Time Founded during the oil embargo recession Started by childhood friends Bill Gates and Paul Allen Has a market cap of nearly $2 trillion, making it the third-largest company in the world 1/5/2024 24 Established: 1975

25. Businesses that Started During a Challenging Time Founders needed a little extra cash during a downturn Seven different investors turned down requests for seed funding back Original stock price: 1 ¢/share – Today: $150/share 1/5/2024 25 Established: 2008

26. Businesses that Started During a Challenging Time The ridesharing company faced rejection after rejection from investors, including Mark Cuban 5% stake in the company would have been $200,000 back in 2010 Same 5% stake today - $2.25 billion 1/5/2024 26 Established: 2010

27. Industry Changes What do I need to do to be compliant? 8/16/2024 27 . . . and to thrive.

28. Bright MLS Office Exclusive *Changes* Must obtain a signed Office Exclusive form (provided by Bright) and submit required information to Bright within two (2) calendar days of the executed listing agreement Bright may disclose upon request by a Subscriber whether or not an address is associated with an Office Exclusive, but will not disclose information about the listed property or the Listing Broker 8/16/2024 28

29. Bright MLS Office Exclusive *Changes* Office Exclusives that are publicly marketed must be disseminated to other subscribers in the MLS within one (1) business day of that marketing. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications (e.g., email blasts), multi brokerage listing sharing networks, and applications available to the general public 8/16/2024 29

30. Pre-filling Compensation in Forms “Our Company policy is to prohibit the practice of pre-filling any amounts in any transaction forms prior to discussion with the consumer.” 8/16/2024 30 Scenarios: Consumer is signing electronically Consumer is wet-signing Consumer’s attorney is reviewing docs

31. PA Buyer-Broker Agmt to Show Property Eases consumers into process without creating a Buyer Agency Contract Bridge to a full Buyer Agency Contract Highly recommended to use this form versus ‘Zillow Touring Agreement’ 8/16/2024 31

32. Homesale Cooperating Agent Compensation Confirmation Used for in-house transactions Confirms compensation being offered by Homesale Co-op transactions –> use PAR CBC form 8/16/2024 32

33. Listing Marketing Flowchart Step-by-step chart to assist with compliance when taking a listing Answer simple questions to determine which form(s) to use 8/16/2024 33

34. MLS Disclosure & Residential Seller Options Bright MLS requires this form be signed when working with buyers or sellers Top of form is initialed by buyer or seller client Bottom of form is initialed by only seller client Eliminates the need to use ‘Coming Soon Authorization Addendum’ 8/16/2024 34

35. Marketing Addendum to Listing Contract Explains different types of marketing types available in Bright MLS Required to comply with Bright MLSs rule allowing opening marketing of Office Exclusive listings 8/16/2024 35

36. Public’s Awareness of NAR Settlement Agent/Brokers in the real estate industry have been inundated with information about this settlement for months What does the general public know? 8/16/2024 36

37. Public’s Awareness of NAR Settlement 8/16/2024 37 survey of consumers that had bought and sold real estate within the past five years Have you heard of the NAR settlement and the proposed changes to the real estate industry? 37% 63% YES NO

38. 8/16/2024 38 The Life of an Olympian a REALTOR® in 2024

39. 1. Overcoming Personal Challenges 8/16/2024 39 Simone Biles REALTOR® Faced significant personal struggles, including mental health issues and the pressure of being in the public eye She takes breaks when needed to prioritize her well-being We face immense stress and pressure to close deals, meet client expectations, and navigate a competitive market Taking breaks to avoid burnout is crucial to maintain effectiveness and well-being

40. 2. Adapting to Changing Environments 8/16/2024 40 Simone Biles REALTOR® Adapted training and competition routines during the restrictions and uncertainties of the COVID-19 pandemic Affected by economic fluctuations, remote work trends, and changing buyer preferences post-pandemic Must adapt by embracing virtual tours, digital marketing, and staying updated on market trends

41. 3. Facing High Expectations & Pressure 8/16/2024 41 Simone Biles REALTOR® Constantly faces high expectations from fans, sponsors, and herself to perform exceptionally well We’re under continuous pressure to deliver results, secure listings, and close sales while providing excellent customer service Managing client expectations and staying motivated despite setbacks is a common challenge

42. 4. Resilience in the Face of Setbacks 8/16/2024 42 Simone Biles REALTOR® Has encountered setbacks, such as injuries and public scrutiny, yet continues to persevere and return stronger The real estate market can be unpredictable, with deals falling through, market downturns, and stiff competition We need resilience to bounce back from setbacks and keep pushing forward

43. 5. Balancing Professional & Personal Life 8/16/2024 43 Simone Biles REALTOR® Balancing her professional commitments with her personal life and mental health has been a significant challenge Often work irregular hours, including weekends and evenings, to accommodate clients’ schedules Finding a balance between professional responsibilities and personal life is essential for maintaining long-term career sustainability

44. 6. Pursuing Continuous Improvement 8/16/2024 44 Simone Biles REALTOR® Always striving to improve her skills, learn new routines, and stay at the top of her sport Continuous learning and professional development are vital to stay competitive Need to attend workshops, obtain certifications, and stay informed about market trends and new technologies

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