Online consumer behavior of e commerce

Online consumer behavior of e-commerce

1. ONLINE CONSUMER BEHAVIOUR OF E-COMMERCE

2. Presented By: Amit Maity – 02 Darshana Mistry – 08 Shreya Jain – 27 Zalak Soni – 32 Safiya Mir – 36

3. Introduction " Electronic commerce " e-Commerce refers to the use of an electronic medium to carry out commercial transactions. A client who purchases on the Internet is called a  Online Consumer.   E-Commerce  is not only limited to online sales, but also covers : Preparation of estimates online Consulting of users Provision of an electronic catalog Access plan to point of sales Real-time management of product availability Online payment Delivery tracking After-sales service

4. Online Consumer Behaviour Online consumer behavior is the study of the intersection between online consumers and online businesses. It includes the study of why, where, when, where, how often and under what conditions consumers consume different goods or services.

5. Online Consumer Behaviour Process Stage 1 - Need Recognition. Stage 2 - Search for Information Stage 3 - Product Evaluation. Stage 4 - Product Choice and Purchase Stage 5 - Post purchase Use and Evaluation

6. Factors Of Online Consumer Behaviour The external factors  Internal factors  The functional motives  The non-functional motives

7. Filtering Elements Security Privacy Trust User Friendly Catalogue Delivery Service After Sales Service

8. Platforms Used By Consumers

9. Key E-Commerce Consumer Behavior Statistics: 93 % of consumers consider visual appearance to be a factor in purchase decisions Replacing images with video on landing pages increases conversions by 12.62%  Purchase increased by 45% when forced registration is removed from checkout pages Adding a 100% Money Back Guarantee badge increased conversion rates by 32 % 48% of shoppers would shop more with online retailers that offer hassle-free returns   57 % of online shoppers prefer to use a phone to contact vendors

10. Reviews produce an average 18% uplift in sales  Adding testimonials increases website conversions by 34% 75% of smartphone users abandon sites that aren’t mobile responsive  47% of shoppers indicated they’d abandon a purchase if they found out there wasn’t free shipping 43% of online shoppers discovered new products while using social media  66% of respondents are willing to pay more if the company is dedicated to social or environmental change K ey E-Commerce Consumer Behavior Statistics:

11. What Do People Prefer To Buy Online

12. Mobile Revolution in E-Commerce 49% of consumers prefer shopping on the mobile using a smartphone app 82 % of smartphone shoppers use their mobile browser to search for products in-store 62 % of shoppers say they visit a mobile website directly vs. 21% who say they use a retailer’s app in-store

13. Effect Of Advertisements And Internet On Consumer Behaviour Reminders And Advertisement Repetitions Promotion Of Loyalty Increased Brand Awareness Influence From Social Media Sites Shopping Deals

14. Age Group Classification ( Flipkart-2016) FLIPKART

15. Looking At The Future… The combination of rising incomes and increased internet access equates to strong growth potential for e-commerce in INDIA.  New Policies Personalized Drone delivery Google’s Buy Now Button

16. Conclusion Online shopping is becoming more popular day by day with the increase in the usage of World Wide Web known as www Understanding customer’s need for online selling has become challenge for marketers Specially understanding the consumer’s attitudes towards online shopping, making improvement in the factors that influence consumers to shop online and working on factors that affect consumers to shop online will help marketers to gain the competitive edge over others

17. THANK YOU

18. Bibliography http:// ccm.net/contents/207-introduction-to-e-commerce-electronic-commerce https://martech.zone/e-commerce-consumer-behavior / file:///C:/ Users/Admin/Downloads/BUS203-PoM-Ch3.pdf https:// www.fieldnation.com/blog/the-mobile-revolution-an-ecommerce-app-vs-website-for-retail http://www.wisegeek.com/what-is-online-consumer-behavior.htm http://ecommerceinsiders.com/key-factors-influencing-online-consumer-behaviour-backed-research-1981/ https://insync.co.in/top-10-factors-influencing-ecommerce-consumers-purchase-decision/ https://yourstory.com/2017/02/e-commerce-forrester-research/ http://smallbusiness.chron.com/effect-advertising-promotion-consumer-behavior-26196.html http://info.ab-net.us/blog/advertising-influences-consumer-behavior http:// ideasmakemarket.com/2011/01/effect-of-advertising-on-consumer-buying-behavior.html