Online VS Ofline Shopping.pptx

Online vs online shopping.You want to know which is better and which is more profitable and which is more easy and which have more benefits that can help you after buying a product on offline or online.

1. A Study on Online & Offline Shopping Name- Snehadri Dey Roll No- 123221128039 Reg. No.- 221230710039 Department- MBA Semester- 2 nd Subject Code- MB-207

2. Introduction Shopping has been an essential part of human life . There are two primary options for purchasing goods and services - online and offline shopping. Online shopping allows customers to shop for products from the comfort of their homes, without the need to physically visit a store or market place. For E.g.: flipkart.com, amazon.com, myntra.com etc. Offline shopping refers to the traditional method of shopping where customers physically visit a store or marketplace to purchase goods or services. For E.g.: Reliance mart, big bazaar, Style bazar, Trends, etc.

3. Objectives     To find out customer motivations to engage in online shopping vs offline shopping. To find out the perceived benefits and drawbacks of online shopping vs offline shopping. To understand the long-term impacts of online shopping to offline shopping. To examine the factor influencing the customer to switch from the offline shopping to online shopping and online to offline shopping.

4. Research Methodology Research Design Selection Of Population Data Collection Method Sample Size

5. How works Online shopping

6. How works Offline shopping

7. Age Choose mode of shopping

8. Customers overall rating on online shopping Product variety online shopping

9. Advantages of Online Shopping Convenience Selection Immediate Quality Saving Money Discounts and offers Easy Payment 24*7 availability Risk & Disadvantages of Online Shopping Shipping and Delivery Times Security and Privacy Risks Difficulty Returning Products Dependence on Technology

10. Advantages of Offline Shopping Physical Inspection Immediate Availability Personal Interaction Social Experience Bargaining Disadvantages of Offline Shopping Limited Selection Inconvenience Price Comparison Limited Store Hours Impulse Buying

11. Online Shopping VS. Traditional Shopping Cannot try or test product before purchase. Minimum human interaction if any. Shop anytime online. Operating Hours 24*7 Similarities Advertisement. Security. Convenience.

12. Findings of Study The primary object of this study was to compare online and offline shopping modes. The findings are:  The survey showed, 85.4% consumers are 15 to 24 years old and 14.6% consumers over 25 years.  The survey showed, 80.5% consumers of online and offline shopping are male and 19.5% consumers are female.  Out of data, 29.9% consumers trust on online shopping and 7.3% consumers are not trusted on online shopping and 63.4% consumers trust on both online and offline shopping.  Analysis showed 68.3% consumers think that quality, 80.5% consumers think that price, and 70.7% consumers think that salesman advice is the most important criterion when they buy in offline shopping.  Analysis showed 31.7% consumers think that delivery in online shopping.  The surveyed showed 73.2% consumers think that there are better return policies about the product in offline shopping.

13. Conclusion   The study reveals that the female is less doing the online shopping than male. The male is more into online shopping because they enjoy doing shopping whether it is traditional shopping or e-shopping. The young generation are more often purchasing from online sites because of the revolution in the technology among the youth population and they can use this technology for their well-being more than other age group category. Earlier people more use the traditional shopping. Now also people who are not aware of the several shopping sites and not that technically advanced are less into internet for shopping. This paper extends the studies while asking the questions from the consumer who are into online shopping as well as traditional shopping to rate both the channels in the terms of performance, products, time of delivery, quality, and other related aspects of online and offline shopping. By accepting this approach, investigators, and experts can gain valuable insights into the motivations to adopt a definite channel for shopping.

14. Thank you