Opportunities of e- commerce

a full detail of opportunities on e-commerce. the advancement of technology and building up a great structure to enhance your life style. the use of intelligence and different aspects of technology to enlighten up your lifestyle.

1. Opportunities for E-commerce

E-commerce is a new way of trading and selling of goods and services. It eases the market process
by allowing the transfer of data and funds using a network. In e-commerce many business
transactions have occurred, they are mostly business-to-business. Nowadays e-commerce uses a
different approach like direct deals, numerous organizations use web-based business for the
immediate selling of merchandise or administrations on the web. It also allows pre-deals, you can
utilize your site for pre-deals exercises and create potential customers. It also gives the ultimate
guarantee of the achievement.
In Pakistan the e-commerce has been upgraded, people expanding their business by using the
electronic network. In just a couple of minutes, you will find yourself connected to any type of
source. You can order and have anything by staying at your home. As you were well aware, many
populous cities in Pakistan are fully crowded. In this hectic schedule, you can order or customize
your choice of item and it will be delivered at your doorstep. The business has established itself
and built several branches in different cities to enjoy comfort and luxury. It all is just happening
because of e-commerce, the world has become a global village. Countries like Pakistan are now in
the race of developed countries just because of this new technology.

1. Digital Marketing
If you could see the graph of digital marketing in Pakistan over the last 5 years, you will see a
dynamic increase. Pakistan is enjoying a high development and is rising immensely in this field.
Many digital companies have opened up jobs for unemployed and skilled IT personnel. Whenever
you are sitting in a group, people usually ask about the scope of digital marketing in Pakistan. It is
a long debate as this field is highly intensive and it is a common question people can ask from you.
Here I would share some facts about digital marketing which I found during my research and
findings. [1] https://digital-technologist.com/digital-marketing-pakistan/
If I would say to you that the digital marketing firm is paying 10 times more than the other firms.
I might be not wrong because this sector is vast and requires a lot of expertise. Because not anyone
can excel in this field and certain skills are required in it, they are also paid accordingly. This field
revolves around new updated technology and digital things. But if you have potential and are eager
to learn new things then definitely you can master in digital marketing.

 New Surface for Digital Marketers
In Pakistan, a lot of people start their business, startup, and plan every day. Now far, people have
understood the importance of social media and digital marketing in the expansion of the business.
These platforms are used for the promotion of the business as it gathers a quite large number of

2. customers. People try to get some references and techniques from the internet to get along with
their business. From the internet, they get ideas to run the business, and from the digital platform,
they run their business. More engagement with the digital world brings more interaction and
eventually it raises the business.
Now here comes the opportunities for the digital marketer as they run the business. The marketer
gets along the business to reach their target audience and grabs their attention. So while
establishing the business, you must need a professional digital marketer for the digitalization and
up-gradation of the business. In Jan 2019 there 36 Million mobile users in Pakistan that are
operating the business by penetrating it with mobile.
In this, a good digital marketer or you can help different brands by just running their business. In
return, they will give an ample amount of money which is excellent while living in Pakistan. It
will also help you to start your career and then gradually boost it up further. Later on after gaining
experience, you can built your own business. There are many websites in Pakistan also that need
your service as a digital marketer, for instance, i.e. Fiver, Up Work, and Freelancer. There are
many more that brush up your skill and give you a lot of experience. Build up a strong relationship
with a customer and provide the best work. As per research, 2-3 customers are enough to make
good earnings.
As we discussed above the digital marketing scope in Pakistan, and you know what the best part
is that you don’t need a degree to excel in this field. If you have potential and have an interest,
then you can surely master this skill. Become a good domain because your work will impress the
customer than marks or degrees in digital marketing.

2. Wireless 5G
Currently, the telecommunication sector of Pakistan is boosting with high success. Different types
of new technology are now being used to manage the business. You must know that the whole
telecommunication industry is working accordingly for the benefit of the country. Whichever
network you are using in the mobile, you must know that it has upgraded to the 4G or 5G network.
The upcoming age of versatile web is nearly upon us, and not at all like fifth era fighting, has 5G
web existed. Zong and Jazz have initially led their first 5G speed test and now the Pakistan
Telecom Industry have given them permission to carry forward their experimental task. They have
given them long permit to conduct their experiment in a proper manner because it has to be present
in front of the administration. There is still negotiation going, on the other hand, however, it is
confirmed that 5G data has now arrived in Pakistan. Every Pakistani is enjoying 4G service, it
happened just because of the telecommunication sector that is making continuous effort to increase
the efficiency of the telecom field.

3.  Variation in Telecommunication Industry
Be that as it may, spoiler alert, this probably won't be as large of an arrangement as when the 3G
and 4G wave hit the nation, or possibly. Before these new transfer speeds, web use was distinctive
in the nation, and versatile information was a remote idea. It is now obvious that emerging 3G and
4G gives us you quick access to magnify the Google maps, furthermore it also gives opportunity
to expand application and work on advance application. [2]
https://profit.pakistantoday.com.pk/2020/01/13/5g-in-pakistan-five-things-you-need-know/
As progressive as 3G and 4G may have been, many people possessing cell phones have become
acclimated to this new range of correspondence. The bringing of the 5G enables us to have quick
access to the video games, the games can easily be downloaded by using high speed internet.
Notwithstanding, there are different ramifications to this innovation, including specialized
contrasts and potential prerequisites for use that will have a subsequent effect on media
transmission as well as on different parts of our general public.

 Experimental Basis
As per the source, we have gathered so far, on August 22, 2019, China Mobile Pakistan Zong
conducted its first 5G experiment. It makes an official video call testing on 6 January 2020 and
has reached a magnificent speed of 1.5 GB per second making a humongous record. The other
network also follows the same legacy. One of the telecom operator company Jazz, Pakistan Mobile
Communications Limited leads up its first experiment on 4 January 2020. It tests the 5G and
records the speed of 1.43 GB which is highly appreciative.
The successful operation by both the companies leads to a competitive heat, then the Pakistan
government makes a decision that they will announce the auction of 5G spectrum lines. A
committee is a form that will monitor this spectrum line and monitor the behavior of these networks
ensuring a positive response from the public. The committee will comprise of the four telecom
companies of Pakistan i.e. Ufone, Zong, Telenor, Jazz, and they also have a member of the IT
department of the Ministry. [3] https://www.khaleejtimes.com/business/telecom/video-pakistan-
successfully-tests-5g-launch-date-announced
After the three days, it is decided by the Pakistan Telecommunication Authority that there will be
the start of the 5G trials. It allows the telecom operator to continue their experimental research and
have access to the non-commercial trial of 5G service under the strictly limited condition. A special
environment is established to carry out the trails for six months without any disturbance.
It shows that Pakistan is one of the leading countries in the telecom sector, its lobby in the telecom
industry is rising day by day. The advent of new technologies prove to be a winning stroke not for
the economy but also earns Pakistan a worldwide recognition in front of many companies. By far,
Pakistan has managed to build many new scientific things that prove to be beneficial in different
aspects of life. If you are longing to become an IT expert, then you can become a good expert by
competing with others and rose fame. IT fields are full of competition so if one wants to excel, he

4. or she must have to prove himself in front of the other. You can degree easily but the person with
skill can excel in life.

3. Rising SMEs
In the ongoing past, some colossal changes were seen from the standpoint of Pakistan's status.
There is a big change in the universal markets and their socioeconomics. As indicated by a
Mckinsey's report on Pakistan's enterprise, Pakistan is all around situated as a developing economy
country. It has anticipated being among the quickest developing in the coming a long time with a
yearly development pace of 6% through to 2026. Notwithstanding the economy experiencing a
difficult period and a declining cash conversion scale. It is now characterized that drivers propose
tailwinds for development because of the prospering startup culture in Pakistan, which has offered
too little and medium ventures.
Little and medium measured organizations add to about 30% of the GDP and 25 % of produced
product trades. However, SMEs hoping to make sure about credit from monetary organizations.
These organizations need to confront certain difficulties because of grave credit evaluation
prerequisites of banks. The bringing about these organizations settling on exploitative casual
money related sources to take care of their financing requirements for development. [1]
https://www.pakistantoday.com.pk/2020/04/16/future-smes-pakistan/

 Exposure of SMEs
SMEs are probably going to get help in access to funds and different activities for this have been
taken by controllers, advancement accomplices, and monetary part players. New schemes in
Pakistan have additionally given awards to monetary area players and mechanical firms. They
started to plan and trial imaginative techniques for ascertaining financial assessments for the
different individuals. It is for the people who need to profit credit from the bank however don't
meet the security necessities as set by ordinary strategies.
One of the major challenges in Pakistan is to drive up the SME sector prevailing in the country. It
is to energize and boost up the private SME sector so that they should play a productive and
efficient part of the economy of the country. There are many obstacles in this way, as you know
about the current market conditions. There is a lot of unemployment in the country that puts the
nation in a difficult situation. They have two options, either increase the productivity of SMEs or
increase the incentives for the employees. If you could see the graph, you will be able to see that
in upcoming years there will be high conflict over the employment challenge. As the number of
labor increases in the f uture and there will be no jobs. [2]
https://www.jstor.org/stable/41260120?seq=1
But if you could see the positive impact of the SMEs, they have commendable potential to excel
in their field. It also gives a high impact on the Pakistan economy and industrial area by increasing
it up to 6-7%. These SMEs encourage people to achieve the company’s objective and contribute

5. their skills for the betterment of the company. In return, it opens new areas and gives more raise
to the open economy. In many countries including Pakistan, many SMEs are operating the export-
oriented business and are now involved in developing the country. It is exporting more to the
outside world and is importing less giving a boost to the economy. However, some SMEs require
professional help and assistance to improve their efficiency and business. If given a helping hand.
They will achieve a remarkable position in the business setting but also give compliment to the
already established enterprises and SMEs. It also allows the country to strengthen the dynamics of
SMEs by giving it more power and resources, it will also make it easier for many SMEs to increase
their size.

4. Artificial Intelligence
On the off chance that anyone reads the word Artificial Intelligence (AI), he begins believing that
he will go to a mall on his self-propelled vehicle and there a robot opens his vehicle entryway. All
administrations are mechanized without human nearness, similar to the greeter, house staff, and
security watches. Each activity is finished by a robot. This observation is a lot of adjusting for AI
in a not so distant future, yet would we say we are receiving AI appropriately in Pakistan? Is it
accurate to say that we are following moral codes to utilize AI for the development of human
conditions? It is a partial truth and lies both.
Before telling you some interesting facts, I would like to discuss the nervousness people are facing
the fear of losing their jobs by the arrival of artificial intelligence. The implementation of AI in
different places takes away the jobs of people and makes them unemployed. Let’s take a brief look
at the history, you have witnessed that whenever new technology arrives, it gathers a lot of
attention and the same wise becomes the demand. As the demand for that thing increases, it started
to create a new profession. New artificial intelligence is changing the equation of people with
technology. It is replacing people with robots.

 Implementation of AI
It is estimated that if we implement AI in different sectors of the country, it is going to recreate the
millions of jobs in Pakistan by 2022. [1] https://www.pakistantoday.com.pk/2019/11/06/what-
artificial-intelligence-means/ You can imagine it by yourself, think that plane is flying without a
pilot on autopilot mode, the ship is sailing without a captain and the car is moving without any
steering or control, etc. The purpose is not to take place of the human, it is just to apprehend some
changes for the betterment of the people. The focus is on reducing accidents, eradicating errors,
and increasing efficiency by correcting the systems. In Pakistan, AI is implemented in different
sectors across the nation just to improve the performance of employees in the government office
and also to increase the productivity of the goods. It is done to support people in their work and
give them a helping hand by improving their systems.

6.  Different System and Analytics
In Pakistan, AI solely serves the purpose to improve the efficiency of a task and also helps in
building a better work environment. AI systems are launched in every government office, Pakistan
has nearly spent a lot of money in the installation of these exclusive systems. Artificial Intelligence
can easily manage different operations and is prone to do the operative task, it is time for us to
diverge our mind towards the more strategic and analytical task. Pakistan becomes a huge market
that encourages the implementation of AI, as the country defense system is properly managed by
AI. [2] https://www.oracle.com/pk/artificial-intelligence/what-is-artificial-intelligence.html
The security sector of Pakistan has been advanced and new missiles, drones, guns, surveillance
cameras are used to protect the country and also implement strong cyber security using the help of
AI. This is both done in the public and private sector and yet there is more to come in our way.
We have to improve ourselves and adapt to new changes as it is in the best interest of the country.

5. Circulation of E-money
Pakistan is executing new cryptographic money guidelines with an end goal to improve its
reputation battling monetary wrongdoing and the English language. Pakistan, which is looking to
lessen apparent degrees of wrongdoing, for example, illegal tax avoidance and psychological
militant financing. It will now present an authorizing plan for electronic cash foundations. As
indicated by Pakistani news outlet Dunya News, a digital currency exchange has been restricted in
the nation since April last year. A function identified with the guidelines' presentation will happen
at the workplaces of Pakistan's national bank, the State Bank of Pakistan.

 Digital Money, Crypto Currency or Virtual Currency
As per the sources, the move was to some extent a response to requests from the universal checking
body the Finance Action Task Force (FATF), which has over and over voiced worries about digital
forms of money's job in psychological oppressor financing.[1]
https://cointelegraph.com/news/pakistan-plans-new-digital-currency-regulations-following-
faftas-urging
The absolute cash gracefully coursing inside the economy during November 2019 recorded at Rs
21.8 trillion which was nearly the equivalent, for example, Rs 21.75 trillion detailed in October
2019, shows temporary information on Monetary Aggregates for the month discharged by State
Bank of Pakistan (SBP). As indicated by the SBP information, the digital money is gracefully
transferred online as demonstrated a yearly development of 10%, as it remained at Rs 19.78 trillion
in November 2018.
Having stalled the general credit gracefully in general classifications, the Central Bank's
information uncovers that a sum of Rs 5.3 trillion was circled as online money while Rs 9.39
trillion records for transferable stores that contain all stores that are replaceable on request at

7. standard without punishment. The sum course as notes during the month has ascended by 17%
while transferable stores have indicated a development of 7%.
Aside from this, different stores comprised Rs.3 trillion in November, up by 12%. Different stores
speak to all cases other than transferable stores in national or remote money that are spoken to by
proof of stores. In the interim, all-out accounts available for use posted a slight development of
4% from Rs.8.6 billion to Rs.8.9 billion. The Rs.264.9 billion worth of stores were held with post
workplaces while National Saving Schemes held Rs.3.79 trillion, up from Rs.3.46 trillion detailed
in November 2018. [2] https://mettisglobal.news/currency-in-circulation-rises-by-17-yoy-in-
november
Pakistan is taking effective measures to refrain the use of e-money to finance any terrorist activity
within the country. However, the exchange of money over bank accounts is done throughout the
country. The illegal activity of money laundering, cybercrime, and terrorism taking place is seized
and stop by suing effective measures.

6. Boosting Entrepreneur Culture among Youth
For six decades, Pakistan has confronted and survived the criticism regarding the encouragement
of the youth. Notwithstanding numerous restrictions, the nation's economy has developed
consistently. At basic crossroads, progressive governments have embraced techniques to fit the
conditions of the day. And if you would notice that the country has grown consistently because of
these specific thoroughly thought out activities. However, as a result of the receptive idea of
strategy definition and execution, the organizations of government are molded to think in the
wording of tasks as opposed to methodologies to help development.
Today Pakistan goes up against another round of prompt difficulties and critical requests.
However, it is unequivocally during this snapshot of obvious emergency—in the result of the
staggering surge of 2010 and with security concerns proceeding to command the national
motivation—that the need to change the talk about the nation's advancement has gotten generally
obvious. Receptive strategies and reliance on outside guides have not helped Pakistan to create or
to understand its latent capacity. Supported and economic advancement can't emerge out of an
assortment of undertakings, regardless of how very much proposed. Another advancement
approach is required: Building markets, building opportunities, Building urban areas and building
great administration. [1] https://www.mitpressjournals.org/doi/pdf/10.1162/INOV_a_00131

 Innovation and Entrepreneur Skills
The lack of innovation and entrepreneurial skills drives the country in poverty, but it can be
overcome. A needed service is provided to those potential countries so that a youthful and devoted
entrepreneur comes to the market. The main purpose is to give opportunities or you can either
support entrepreneurs as they are in striving to build their own high growth companies. Some new
companies might challenge the existing firm hence it brings competition in the market which is

8. good for the economy. For a business, you have to create a space for yourself and business. Seek
a future perspective and bring more innovation as it will help build a new society.
Pakistan has numerous business people. In any case, the condition of rivalry is numerous, Pakistani
ventures are with the end goal that an excessive number of business companies direct their energies
toward lease looking for as opposed to a profitable enterprise. A key goal of a New Development
Approach ought to be to make a financial domain helpful for the business enterprise by and large
and explicitly to the arrangement and improvement of both little scopes pioneering adventures and
creative high-development firms. It also focuses on encouraging entrepreneurship and decreasing
any type of transaction cost that comes in the way. [2] http://thenestio.com/women-entrepreneur-
report.pdf as you know, entrepreneurship doesn't start without a deal. The deal requires some trust
and you have to give some collateral as trust. Pakistan has a lot of resources and it gives some
resources to build up new projects. It strengthens the relationship between the citizen and the
government. Pakistan by encouraging youth in starting their startup opens the availability of new
jobs, better infrastructure, qualified professionals, and growth in the economy.

7. Emerging Technologies
Developing innovations like man-made reasoning, block chain, mechanical autonomy, and the
internet of things (IoT) are ready to release the following flood of advanced disturbance. It brings
new technology in Pakistan and is raising day by day. Now the modern areas ought to get ready
for competing for the new technology. These new innovative technologies are gathering a lot of
public attention and are high in demand. Developed countries use these technologies excessively
in their daily life and they are used to it.
The emergence of these technologies brings a dynamic change in the progress of the country. It is
observed a huge change in the economy of the county, the President also says that progressively
developing Information and Communication Technologies (ICTs) were assuming a key job
towards Digital Transformation and had crossed sectorial criticalness as far as fourth modern
upset.

 Fixing and Installation of New Technologies
It is also notified that carefully empowered change had numerous parts, one of which was to keep
on putting resources into the improvement. There must be a high improvement of the significant
advanced empowering application like computerized personality, shared information
administrations, and shared business forms. They also focus on the innovative approach by giving
opportunities and so forth giving motivating forces to their utilization over the open segment, so
constructing a development biological system was likewise a basic fixing. [1]
https://www.thenews.com.pk/print/584942-industries-urged-to-prepare-for-emerging-
technologies

9. There has been a great effort going on to improve the condition of the existing force and make
them usable. But still, other technologies adapt themselves according to the market conditions.
These technologies proved to be beneficial and increase the productivity of the whole economy,
bringing a huge rise in the country's socio-economic performance. These technologies are installed
in both the private and public sectors.
It is also noticed that if we work in the same position then after one decade, Pakistan would be
able to become the strongest country in the telecom industry. The youth in the IT and
telecommunication sectors have populated themselves and are advancing themselves day-by-day.
Soon there is a full network of telecom lines around the countries serving the needs of every
individual residing in the country. The current facts and statistics show that Pakistan is advancing
by taking the technology from western countries and adapting them in different work settings. This
innovative technology is properly installed at different government sectors and allows easy
communication around the borders. The IT universities like NUST, FAST, and LUMS in Pakistan
are constantly engaged in creating a new technology that will bring significant recognition around
the world. These technologies are operated by experts, so a person must have proper skills and
expertise in handling these technologies.

8. Improvement in Online Shopping Experience in Pakistan
Online shopping is turning into an appropriate method to make every one of your buys, regardless
of whether you're at home in the office or an alternate nation. This shows the advancement of e-
commerce in daily life that apprehends the people to buy and sell using electronic means. This is
particularly obvious for created nations, where each store has its site you can purchase from. You
can have access to stores without much of a stretch pass through your body. It gives you many
advancements like money down and uncommon limits on online buys. This pattern to shop online
with the solace of your love seat has as of late been taken up in the Asian locale too, particularly
in Pakistan and India.

 Trends in Online Shopping
For Pakistan, in any case, the selection of such patterns has been progressively troublesome. People
ordinarily don't believe the items or goods being shown before them. As a result, we can't anticipate
that they should purchase online and be happy with it. In any case, the youth of Pakistan is liberal
and has gradually grasped online based shopping, even on the off chance that it's requesting food
on the internet. Different food outlets have established their websites on the internet. All you have
to do is to scroll their page and order online. Individuals, in Pakistan, have been survivors of tricks
both on the internet and on versatile applications, so it's justifiable why they look dubiously at such
a movement. These ongoing patterns have persuaded that age isn't the main factor making the
adolescent turn towards online-based shopping. Different variables are likewise engaged with
making internet-based shopping one of the quickest developing markets in Pakistan, which is

10. enormously helping the IT business in Pakistan to prosper. [1]
http://admin.umt.edu.pk/Media/Site/SBE1/SubSites/JMR/FileManager/JMR/Paper_1.pdf
The improvement in online shopping in Pakistan came by the entrance of different companies.
Many companies like Amazon, Daraz, Ali Express, and many more have established themselves
online. They are offering many goods and services, this arose competition among different
websites. The competition leads to the quality improvement of the products. The products are
transferred to the client as per their requirement and the order. Online shopping increases due to
there being a lot of variety in the market and people are adopting this change. It has much ease and
you can order it in just a flinch without any worry.
Some people also rate their shopping or write a review of that product after receiving it. It indicates
whether the site is delivering products of good quality or not. The positive and negative reviews
on the product apprehend the customer to buy or not. This also leads to the improvement in the
online shopping where the seller pays close attention to the buyer's call. Online shopping is now
trending and people are much more comfortable using this medium of shopping. You can easily
order the product from another country and it will be delivered to you. In Pakistan, statistics show
that women spend most of their day time doing online shopping. It will be beneficial if you are
purchasing the product online from Pakistan based companies as it positively affects the economy
of the country.

9. E-Business and Client Perspective
IT has reformed how associations lead businesses around the globe. Presently business is led on
the web rather than regular methods. In Pakistan, E-business is confronting both specialized and
non-specialized issues from the executive’s points of view. A gigantic group of research is
proceeding to unfurl the key issues of E-business. The most recent two decades have seen a huge
and touchy development in the utilization of web innovations particularly the WWW for business
purposes. E-business has reshaped the current organizations as well as made huge open doors for
new organizations. A large portion of the associations in the creating nations are directing business
routinely, yet in the ongoing past the pattern has been changed and they are currently working
together through the Internet.

 Significance of E-Business
E-business in Pakistan is confronting numerous difficulties to develop as it is as yet a baby kid in
the nation. The individuals in Pakistan are financially poor and unskilled that is the reason the
number of clients executing on the web is constrained. The quantity of associations offering on the
web business is additionally restricted and not many of them are producing adequate incomes.
Besides, globalization is progressively overwhelming the psyches of dynamic business
administrators in the nation to settle on E-business. This paper centers on E-business in Pakistan
concerning openings and dangers.

11. The issues to E-business in Pakistan are sufficiently changed, a couple is probably going to be
defeated sooner rather than later and others are relied upon to stay over an any longer period. To
assist peruses with understanding the idea of boundaries to E-business in Pakistan. [1]
http://www.commerce.gov.pk/wp-content/uploads/2019/08/Draft-E-Commerce-Policy-
Framework-Final-23-8-19.pdf. Given the continuing significance of E-business it is similarly
critical to study and audit how to improve the E-business appropriation rate in Pakistani
associations. There is, accordingly, a solid need to direct more investigations of innovation
selection particularly in the territory of open and private division associations leading business on
the web.
Pakistan is known to be a developed country in Asia and has a population of 157 million growing
at 2.7% per year. [2] http://www.icommercecentral.com/open-access/ebusiness-in-pakistan-
opportunities-and-threats.php?aid=38524 Currently, Pakistan has invested a large amount of
money to strengthen the industrial area. The industrial area is the main center of attention of every
nation but now the conditions have changed. The country's growth is measured by seeing the lobby
of that country. Pakistan has now pooled up different resources to increase its worth in the digital
world. It has started gaining a unique recognition in the international market for its digital
marketing. Now that the government has announced different plans to promote the IT sector in
Pakistan, it also enables it to give more employment to the people. The country is mainly focusing
to grab foreign investment in the IT sector which would be beneficial for the country.