ORGANISATIONAL MARKET

organizational market. all the individuals and companies who purchase goods and services for some use other than personal consumption. Organizational markets usually have fewer buyers but purchase in far greater amounts than consumer markets, and are more geographically concentrated.

1. ORGANIZATIONAL MARKET Presented by – KHALIL AHMAD 14MBAK-03 GE 6313

2. CONTENTS MEANING ORGANIZATIONAL MARKET DIVISIONS THE NATURE AND SIZE OF ORGANIZATIONAL MARKETS CHARACTERISTICS MARKETING ORGANIZATION TYPES OF MARKETING ORGANIZATION TYPES OF ORGANIZATION

3. MEANING All the individuals and companies who purchase goods and services for some use other than personal consumption . Organizational markets usually have fewer buyers but purchase in far greater amounts than consumer markets, and are more geographically concentrated. Organizational markets are divided into four components : Industrial Market , which includes individuals and companies that buy goods and services in order to produce other goods and services Reseller Market , which consists of individuals or companies that purchase goods and services produced by others for resale to consumers Government Market , which consists of government agencies at all levels that purchase goods and services for carrying out the functions of government Institutional Market , which consists of individuals and companies such as schools or hospitals that purchase goods and services for the benefit or use of persons cared for by the institution.  

4. Organizational Market Divisions Industrial Markets Reseller Markets Government Markets Global Organizational Markets

5. Industrial Markets Reprocess a product or service they buy before selling it again to the next buyer. The industrial markets include over 11 million firms, 26% selling physical products and 73% selling diverse services.

6. Reseller Markets Wholesalers and retailers who buy physical products and resell them again without any reprocessing. 1.6 million retailers 521,000 wholesalers

7. Government Markets Federal, state, and local agencies that buy goods and services for the constituents they serve. 88,000 government units

8. Global Organizational Markets The largest exporting industries focus on organizational customers, not ultimate consumers. The majority of world trade involves manufacturers, resellers, and government agencies

9. CHARACTERISTICS

10. MARKETING ORGANIZATION Marketing Organization is an Orienting point for Cooperative endeavors and a Structure of Human Relationship. It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another. Marketing Organization is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies.

11. TYPES OF MARKETING ORGANIZATION

12. THANK YOU…