Organization-and-Management.pptx.pdf Adi Dassler

Adi dassler

1. Organization
and
Management

2. Adi Dassler: The
Journey from
Humble
Beginnings to
Sportswear
Pioneer

3. Adi Dassler, born Adolf Dassler
on November 3, 1900, in
Herzogenaurach, Germany, was
the founder of the sportswear
brand Adidas. His journey to
success is a story of innovation,
perseverance, and
entrepreneurship.

4. Adi Dassler was born on
November 3, 1900, in
Herzogenaurach, Germany. He
was the youngest of seven
children in a family that ran a
small shoe factory. From a young
age, Adi was interested in sports
and footwear, influenced by his
family’s business.

5. In 1924, Adi and his brother Rudolf Dassler
founded the Gebrüder Dassler Schuhfabrik
(Dassler Brothers Shoe Factory). The company
initially focused on making sports shoes. Adi
Dassler’s breakthrough came with the creation
of a shoe with spikes for athletes, which
gained significant attention in the 1936 Berlin
Olympics when American sprinter Jesse Owens
wore them to win four gold medals.

6. After World War II, the Dassler
brothers had a falling out, leading
to the split of the company. In 1949,
Adi Dassler founded Adidas, a
portmanteau of his first and last
names. He focused on producing
high-quality sports footwear and
innovative designs.

7. Adi’s commitment to
quality and his
understanding of
athletes’ needs helped
Adidas grow rapidly. The
brand introduced the
iconic three-stripe logo,
which became
synonymous with sports
performance and style.

8. In 1954 Adi Dassler
introduced screw-in
stud soccer shoes.
Which gave the
German team a
tangible advantage
during a rain-lashed
World Cup final that
year.

9. Throughout the 1960s and
1970s, Adidas expanded
internationally, becoming a
global leader in sports footwear
and apparel. The brand’s
reputation for quality and
performance contributed to its
growing popularity

10. Adi Dassler’s focus on product
innovation and quality helped
Adidas become one of the
most recognized sports brands
in the world. His legacy
continues through the
company’s ongoing success
and influence in the sportswear
industry

11. Adi Dassler passed away on
September 6, 1978, but his
impact on sportswear and
athletic performance
continues to be felt globally.