What is Organizational Change?What is Organizational Change?
Organizational change: the
process by which organizations
move from their present state to
some desired future state to
increase their effectiveness
Organizational ChangeOrganizational Change
Organizational Change
◦Any alterations in the people, structure, or
technology of an organization
Characteristics of Change
◦Is constant yet varies in degree and direction
◦Produces uncertainty yet is not completely
unpredictable
◦Creates both threats and opportunities
Managing change is an integral part
of every manager’s job.
Evolutionary and Revolutionary Evolutionary and Revolutionary
Change in OrganizationsChange in Organizations
Evolutionary change: change that
is gradual, incremental, and
specifically focused
Revolutionary change: change
that is sudden, drastic, and
organization-wide
Managing Planned Change
Goals of Planned
Change:
Improving the ability of
the organization to adapt
to changes in its
environment.
Changing the behavior of
individuals and groups in
the organization.
The Manager as Change
Agent
Change Agents
People who act as catalysts and assume
the responsibility for changing process are
called change agents.
Types of Change Agents
Managers: internal entrepreneurs
Nonmanagers: change specialists
Outside consultants: change
implementation experts
QUALITIES OF A CHANGE AGENT
Realistic
Effective
communicator
Attentive
listener
Ideas
person
Eager for
improvement
Restless
Good
collaborator
ExternalExternal Forces for ChangeForces for Change
Competitive Forces
Political, and global forces
Demographic and social forces
Ethical forces
Worlds Politics
Resistance to Change
Forms of Resistance to Change
Overt and immediate
Voicing complaints, engaging in
job actions
Implicit and deferred
Loss of employee loyalty and
motivation, increased errors or
mistakes, increased absenteeism
FACTORS: RESISTANCE TO CHANGE
Resistance
to change
Lack of understanding
- the reason why
Lack of trust and
confidence in others
Lack of confidence
in plans
Ingrained norms
and habits
Perception of
self/others
Historical precedent
Fear of loss
Fear of redundancy
or lack of skills
Lack of ‘social proof’
Fear of the unknown
ConfusionConflicting priorities
Conflicting ‘organizational
messages’ - lack of
management consistency
Fear of failure
Lack of motivation
Lack of information
Unclear benefits
Lack of individual
self-confidence
Threats of status
Sources of Individual Resistance to
Change
Managing Resistance to
Change
Why People Resist Change?
The ambiguity and uncertainty that
change introduces
A concern over personal loss of status,
money, authority, friendships, and
personal convenience
The perception that change is
incompatible with the goals and interest of
the organization
Sources of Organizational
Resistance to Change
Organizational-LevelOrganizational-Level
Organization-level resistance to
change
◦Power and conflict
When change causes power struggle and
conflicts, there is resistance.
◦Differences in functional orientation
◦Mechanistic structure
◦Organizational culture
Group-LevelGroup-Level
Group-level resistance to change
◦Group norms
◦Group cohesiveness
◦Groupthink and escalation of
commitment
Sources of Sources of
Resistance to ChangeResistance to Change
Level OneLevel One Level TwoLevel Two
HonestHonest
DisagreementDisagreement
Lack ofLack of
InformationInformation
EmotionalEmotional
IssuesIssues
PersonalPersonal
ReasonsReasons
CRITERIA FOR CHANGECRITERIA FOR CHANGE
CLARITY
The person must understand what to change and why?
SELF AWARENESS
The person must understand the need to change and its benefit,
how to change, and the person must have the will to change .
OPPORTUNITY
The person must have opportunities in which behavioral change
can and should occur.
MEASURES
The benefits must be apparent and recognizable positive change
must be recognized.
REDUCING RESISTANCE TO CHANGE
Economic Incentives.
Bargain.
Handling symbols.
Ceremony.
Avoiding change till credibility is obtained.
Create a simple, compelling message explaining why
change is necessary.
Communicate constantly and honestly
Employee participation—get all employees committed
Encourage employees to be flexible
Remove those who resist and cannot be changed.
Stage-1. Shock and surprise in response to the event or change. ‘I
can’t believe it’.
Stage - 2. Denial of the change and finding ways to prove that it isn’t
happening. Sticking your head in the sand and reassuring
yourself that it isn’t really happening. ‘I’ve always done it
this way-these new ideas will blow over.’
Stage -3. On the way down, and experiencing anger and frustration.
Often a tendency to blame everyone else and lash out at
them. Still no acceptance of the change. ‘Why pick on me?’
Stage -4. Hitting rock-bottom and experiencing depression and apathy.
Everything seems pointless and there is no point in doing
anything. ‘I’m ready to give up.’ Lack of self-confidence.
THE KUBLER-ROSS CHANGE CURVE
Stage- 5.Stage 4 is so depressing that most of us start to pull overselves
out of it. This is where you will start to try out new things. ‘I
think I’ll have a go at this - after all, anything’s better than
Stage 4’.
Stage - 6. Deciding what works and what doesn’t work. Accepting the
change and beginning to feel more optimistic and enthusiastic.
‘This isn’t so bad after all - it actually seems to be working.’
Stage -7. At this stage, you will be integrating the change into your Life
it becomes part of your norm -’The new me’.
THE KUBLER-ROSS CHANGE CURVE
Change Management Models Change Management Models
Models Models
Lewin’s Change Management Model
McKinsey 7 – S Model
Kotter’s Eight Step Change Model
ADKAR Model
Unfreezing Moving Refreezing
Lewin’s Three-Step Lewin’s Three-Step
Process of Change Process of Change
Lewin’s Three-Step Change Model
unfreezingunfreezing
means reducing the forces which are
striving to maintain the status quo.
This can be accomplished by presenting a
provocative problem or event to get people
to recognize the need for change and to
search for new solutions.
Without unfreezing, change will not
occur.
movingmoving
aims to shift or alter the behavior of the
individuals in the departments or
organizations in which the changes are to
occur.
Moving, therefore, means developing new
behaviors, values, and attitudes.
refreezingrefreezing
Lewin assumed that organizations will
revert to their former ways of doing
things unless the changes are reinforced.
This reinforcement is accomplished by
refreezing the organization in its new state
of equilibrium.
Lewin advocated instituting new systems
and procedures that would support and
maintain the changes that were made.
Lewin’s Force-Field Theory of Lewin’s Force-Field Theory of
ChangeChange
Theory of change which argues that two sets
of opposing forces within an organization
determine how change will take place
◦Forces for change and forces making
organizations resistant to change
◦To change an organization, managers must
increase forces for change and decrease
forces resisting change
Lewin’s TheoryLewin’s Theory
Kotter’s Eight-Step Change Model Kotter’s Eight-Step Change Model
1. A sense of urgency
2. Coalition and commitment
3. A shared vision
4. Empowerment
5. Short-term wins
6. Consolidated gains
7. New ways of doing things
8. Monitoring and adjustment
C y c le o f C h a n g e
C O N T E N T M E N T R E N E W A L
D E N IA L C O N F U S IO N
CYCLE OF CHANGE
McKinsey 7 – S ModelMcKinsey 7 – S Model
‘Hard Ss’ ‘Hard Ss’
‘Soft Ss’ ‘Soft Ss’
Structure
Strategy Systems
Skills Style
Staff
Shared
Values
ADKAR Model ADKAR Model
Result Oriented change management tool
A – Awareness
D - Desire
K - Knowledge
A – Action
R - Reinforcement
Developed by Jeff Hiatt in 2003
Introduced as a practical tool by Prosci – a
renowned Change Management Consultancy and
Learning Centre
A – Awareness of the need for A – Awareness of the need for
changechange
Management Communication
Customer Input
Market place changes
Ready – access to information
D – Desire to participate and support the D – Desire to participate and support the
change change
Fear of job loss
Imminent negative consequences
Discontent with current state
Enhanced job security
Affiliation and sense of belongings
Career advancement
Acquisition of power and position
Incentive or compensation
Trust and respect for leadership
Hope in future state
K – Knowledge on how to changeK – Knowledge on how to change
Training and Education
Information Access
Examples and Role Models
A – Ability to implement required A – Ability to implement required
skills and behaviorsskills and behaviors
Practice applying new skills or using new
processes and tools
Coaching
Mentoring
Removal of barriers
R – Reinforcement to sustain the R – Reinforcement to sustain the
change change
Incentives and rewards
Compensation changes
Celebrations
Personal recognition