Organizational Communication in Filipino.pptx

Organizational Communication in Filipino

1. Harmonizing Voices : Effective Organizational Communication in the Philippines Explore how unique Filipino cultural values shape successful communication strategies in the workplace.

2. WHY IT MATTERS The Power of Internal Communication Organizational communication is the systematic sharing of messages, information, and ideas that keeps an organization operating smoothly. It's crucial for efficiency, unity, and productivity. "Quality of communication in organizations directly affects not only productivity but also well-being and general satisfaction at work." — Ma. Regina H., et al. (2014) on the Filipino workforce. Effective internal communication plays a vital role in bridging the gap between management and employees, ensuring everyone is updated and motivated.

3. THE CORE MECHANICS Elements of Organizational Communication Sender Initiates the message. e.g., A supervisor giving instructions. Message The information being conveyed. e.g., A new project directive. Channel Medium of transmission. e.g., Email, meeting, group chat. Receiver Audience for the message. e.g., The employees. Feedback Response or clarification. e.g., Employee questions or reports. Context The organizational environment, influencing formality and tone. Filipino culture emphasizes respect and politeness to maintain harmony.

4. HOW WE COMMUNICATE Modes & Styles in Filipino Organizations Communication Modes Verbal: Meetings, phone calls, face-to-face discussions. Still highly valued due to cultural emphasis on personal contact. Written: Reports, emails, memos. Essential for formal dissemination. Non-Verbal: Gestures, body language. Crucial for understanding nuances. Digital: Zoom, Microsoft Teams, group chats. Prevailing for efficiency and bridging geographic gaps, especially in global teams. Communication Styles Indirectness & Politeness: Often preferred to avoid direct confrontation and maintain harmony. Hierarchy: Respect for authority is paramount, influencing how messages are sent and received. Authoritative but Friendly: Managers often balance authority with a warm, approachable demeanor. Pakikisama (Smooth Interpersonal Relationship): A core value, where conversations and decisions prioritize maintaining good relationships and group harmony.

5. THEORY MEETS PRACTICE Adapting Theories for the Filipino Context Systems Theory Concept: Views organizations as interdependent components where communication maintains balance. Filipino Application: Recognizes the interconnectedness of departments and the need for seamless information flow across a relationship-driven culture. Human Relations Theory Concept: Focuses on employee satisfaction and interpersonal relations. Filipino Application: Aligns with values like "pakikisama" and "malasakit," promoting employee well-being and strong team bonds. Cultural Context is Key Western theories alone may not suffice. Filipino collectivism, respect for authority, and high family orientation influence communication. Approaches must be tailored to local work values, organizational structure, and social norms for true effectiveness.

6. CASE STUDY Internal Communication at Jollibee Foods Corporation A global success rooted in Filipino values and effective communication. Introduction: JFC, one of the largest fast-food chains, showcases how strong internal communication drives efficiency, employee engagement, and customer satisfaction. Background: Started as an ice cream parlor in 1975, now a multinational with 1,500+ stores. Maintains strong Filipino values like pakikisama (smooth interpersonal relationships) and malasakit (genuine concern).

7. JFC'S STRATEGY Internal Communication Practices at JFC Formal Channels Memos, emails, meetings for policies & updates. Corporate newsletters highlighting achievements & strategies. Informal Channels Face-to-face interaction, group chats for quick problem-solving. "Family spirit" with respectful and warm interactions. Digital Communication Microsoft Teams, Zoom for global operations. Reduces geographic barriers while maintaining personal touch.

8. JFC'S APPROACH Applying Communication Elements & Theories Applied Communication Elements Sender: Supervisors providing operational instructions. Message: Clear directives on production, service, quality. Channel: Face-to-face, memos, digital platforms. Receiver: Frontline workers, staff, managers. Feedback: Employee clarification, performance reports. Context: Filipino workplace culture emphasizing respect, collaboration, and family-like relationships. Communication Styles & Theories Collaborative Style: Prioritizes teamwork while respecting hierarchy (Filipino cultural value). Human Relations Theory: Evident in employee recognition, team-building, and open-door policies. Systems Theory: Seen in interconnected communication networks across departments (operations, marketing) ensuring harmony.

9. OVERCOMING OBSTACLES Challenges in Communication Cultural Nuances Cultural barriers arise when managing international branches, as Filipino indirectness may clash with Western direct communication styles. Digital "Noise" Noise in digital communication can lead to misinterpretations of tone, highlighting the need for clarity and context in online interactions. JFC mitigates these by fostering understanding, clarifying expectations, and building trust across teams, especially in diverse global contexts.

10. KEY LESSONS Conclusion & Reflection 1 Cultural Integration: Effective communication in Filipino organizations cannot solely rely on Western models. Local values like pakikisama and malasakit must be woven into strategies. 2 Balanced Approach: JFC's success demonstrates the power of balancing formal and informal communication channels, respecting hierarchy, and emphasizing family-like values. 3 Global Relevance: Adapting communication theories to local culture ensures effectiveness, driving organizational success in both local and international contexts. Reference: Ma. Regina. H., et al.(2014). Understanding the Filipino worker and organization / editors, Ma. Regina M. Hechanova, Mendiola Teng-Calleja, Vanessa C. Villaluz. https://library.cvsu.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=26242